Opening Weekend of 2013 FIFA Confederations Cup on Univision Networks Delivers Triple Digit Growth
via press release:
OPENING WEEKEND OF 2013 FIFA CONFEDERATIONS CUP ON UNIVISION NETWORKS DELIVERS TRIPLE DIGIT GROWTH
Mexico vs. Italy on Univision Reaches 5.2 Million Viewers on Sunday, June 16
MIAMI – JUNE 17, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, today announced that its coverage of the opening soccer matches of the 2013 FIFA Confederations Cup delivered triple digit growth on Univision and UniMás compared to the opening matches of the 2009 FIFA Confederations Cup. The opening weekend of the 2013 Confederations Cup averaged 1.8 million Total Viewers 2+, 1.1 million Adults 18-49 and 547,000 Adults 18-34, increases of +215% , +215% and +151%, respectively versus the opening weekend in 2009.
Through the first two days of the 2013 FIFA Confederations Cup, Univision local stations also averaged more viewers compared the first two days of coverage on Univision stations during the 2009 Confederations Cup among:
- Total Viewers 2+ in Los Angeles (+144%), Miami (+4%), Houston (+190%), Dallas (+297%), Chicago (+116%), San Francisco (+25%), Phoenix (+262%) and Sacramento (+86%)
- Adults 18-49 in Los Angeles (+132%), Houston (+182%), Dallas (+239%), Chicago (+156%), San Francisco (+83%), Phoenix (+214%) and Sacramento (+88%)
- Adults 18-34 in Los Angeles (+86%), Houston (+147%), Dallas (+231%), Chicago (+20%), San Francisco (+80%), Phoenix (+142%) and Sacramento (+133%)
Airing live on Sunday, June 16 from 2:45 p.m. to 5 p.m. ET on Univision, the Mexico vs. Italy match averaged 3.1 million Total Viewers, 2 million Adults 18-49 and 977,000 Adults 18-34 – more viewers than any 2009 Confederations Cup match on Univision and UniMás, and the highest rated Confederations Cup match since the June, 26, 2005 Mexico vs. Argentina match. The Mexico vs. Italy match on Univision on Sunday reached 5.2 million viewers. On Univision local stations, the Confederations Cup match between Mexico and Italy made Univision the highest viewed broadcast station during the time period among:
- Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas and Phoenix
- Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
On social media platforms, the Mexico vs. Italy match on Univision was the second most social broadcast program of the day, beating out NBC’s” 2013 Miss USA” competition and “U.S. Open Gold.”
Following, from 5:45 p.m. to 8 p.m. ET, UniMás aired Spain vs. Uruguay of which averaged 1.14 million Total Viewers 2+ and 697,000 Adults 18-49. The match reached 2.49 million viewers who tuned in to all or part of the match on UniMás. The UniMás Network also delivered more social activity than Telemundo.
The opening match of 2013 FIFA Confederations Cup featuring Brazil vs. Japan, airing at 2:42 p.m. to 5 p.m. ET on Saturday, June 15 on Univision, averaged 1.09 million Total Viewers 2+ and 617,000 Adults 18-49. The match reached 2.46 million viewers who tuned in to all or part of the match on Univision. What’s more, Univision delivered more social activity for the match than programming on NBC, ABC, FOX and CBS.
Live streaming of all 2013 Confederations Cup matches is available in the U.S. and Puerto Rico for free at UnivisionDeportes.com, online and on the mobile web, and features a Facebook plug-in with real-time commentary from fans. In-depth online and mobile coverage will be updated as the tournament unfolds, including online video game highlights, daily stats and standings, the latest news, calendars and more. In addition, fans can join the conversation regarding the FIFA Confederations Cup on Twitter via @UnivisionSports and tweeting with the hashtag #UDCopaConfed as well as comment along with others on Facebook.com/UnivisionDeportes. The Facebook page features a match predictor app that will allow fans to guess the scores of all games and compete for the top spot on the leader board.
The FIFA Confederations Cup is an association football tournament for national teams, currently held every four years by FIFA. It is contested by the holders of each of the six FIFA confederation championships – AFC, CAF, CONCACAF, CONMEBOL, OFC and UEFA – along with the FIFA World Cup holder and the host nation, to bring the number of teams up to eight. Since 2005, the tournament has been held in the nation that will host the FIFA World Cup in the following year, acting as a rehearsal for the World Cup. Brazil is hosting this year’s Confederations Cup in six cities: Belo Horizonte, Brasilia, Fortaleza, Recife, Rio de Janeiro and Salvador.
Source: The Nielsen Company, NSI, (06/16/13), 2:45 p.m.-5:00 p.m. ET, live game across time zones. 2013 vs. 2009 comparison based on matches on Univision stations 06/15/13 and 06/16/13 vs. 06/14/09. Local Overnights based on Live +SD in 2013 and Live in 2009.