Nick’s New ‘Sam & Cat’, ‘SpongeBob SquarePants’ Top All TV With Kids
via press release:
NICK’S NEW SAM & CAT, SPONGEBOB SQUAREPANTS TOP ALL TV WITH KIDS
Nickelodeon Posts 21 Straight Weeks of Growth
NEW YORK–June 18, 2013–Nickelodeon continued fueling its ratings momentum with the latest addition to its live-action lineup, Sam & Cat, and the most-watched animated series for the past 12 years, SpongeBob SquarePants, both of which topped with kids this week. SpongeBob SquarePants was the number-one series for the week with kids 2-11 and averaged a 5.1/1.7 million K2-11 (+38%), and 3.2 million total viewers; and Sam & Cat was the number-one live-action program with K2-11, averaging a 4.7/1.6 million K2-11 (+2%) and 2.8 million total viewers.
Nickelodeon also marked its 21st consecutive week of year-over year gains, posting a 2.8/924,000, up +8% among kids 2-11, and averaging 1.7 million total viewers.