Telemundo Beats Univision in Key Demos on Sunday Night with ‘La Voz Kids’

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Jorge Bernal, Prince Royce, Paulina Rubio, Daisy Fuentes, Roberto Tapia

via press notes:

 

Research Highlights for Week of 6/10/13:

  • In general market prime (Mon-Sat 8-11p, Sun 7-11p) Telemundo ranked as the #6 network among Adults 18-49 and #5 among Adults 18-34 (out-delivering CBS).
  • With novela “La Patrona,” Telemundo ranked #5 among Adults 18-34, Women 18-34 and Men 18-34 in the M-F 9pm hour for the week, out-delivering CBS.
  • At 10pm, with novela “El Senor de los Cielos,” Telemundo was the #4 network for the hour (M-F) among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34 and Women 18-34, beating CBS.
  • “La Voz Kids” on Sunday night averaged 1,115,000 Adults 18-49, the 4th consecutive week averaging 1.1M+ in the demo.  In Total Viewers, “La Voz Kids” averaged over 2.2 million for the 3rd straight week.
  • Against all broadcast in the Sunday 8-10pm time period, “La Voz Kids” ranked #5 in Adults 18-49 and #3 in Adults 18-34, Women 18-34, Men 18-34 and Women 18-49.  In head-to-head competition, “La Voz Kids” beat Univision’s “Parodiando” by +1% in total viewers (2,209,000 vs. 2,195,000), +21% in Adults 18-34 (572,000 vs. 473,000), +34% in Women 18-34 (364,000 vs. 271,000), +3% in Men 18-34 (208,000 vs. 202,000) and +2% in Women 18-49 (660,000 vs. 649,000).   In addition, “La Voz Kids” had the youngest median age (33.6 years old) in the time period compared to all other broadcast networks.

 

Telemundo – Monday, June 10, 2013

  • On Monday night, Telemundo ranked as the #5 network beating FOX among Adults 18-49 and ranked #4 beating FOX and CBS in Adults 18-34.
  • Telemundo’s “El Señor de los Cielos” ranked among top 10 programs in A18-34, F18-34, M18-34 and M18-49.
    • In M18-49, “El Señor de los Cielos” beat ABC’s “Mistresses” and CBS’s “Hawaii Five-O” head-to-head.
  • “La Patrona” ranked among the top 15 programs across all demos.
    • Ranked #7 among M18-34, beating FOX’s “New Girl”/”Anger Management” (168K) and CBS’s “2 Broke Girls”/”Mike & Molly” (162K) head-to-head.

 

Telemundo – Tuesday, June 11, 2013

  • On Tuesday night, Telemundo ranked as the #7 network among Adults 18-49 and ranked #6 in Adults 18-34.
  • Telemundo’s “El Señor de los Cielos” and “La Patrona” both ranked among top 15 programs across all key A18-49 and A18-34 demos.
    • In A18-49, “El Señor de los Cielos” beat CBS’s “Brooklyn D.A.” head-to-head and out-delivered UMA’s USA/Panama game (714K).

 

Telemundo – Wednesday, June 12, 2013

  • On Wednesday night, Telemundo ranked as the #6 network among Adults 18-49 and Adults 18-34.
  • Telemundo’s “El Señor de los Cielos” ranked among top 10 programs in A18-34, F18-34, M18-34 and M18-49.
    • In A18-34, “El Señor de los Cielos” beat both ABC’s “The Lookout” and CBS’s “CSI” head-to-head.
    • “La Patrona” ranked among top 15 programs in A18-34, F18-34, M18-34 and M18-49.
      • In A18-34, “La Patrona” beat CBS’s “Criminal Minds” head-to-head.
      • “Caso Cerrado: Edicion Estellar” and “Pasion Prohibida” both ranked among the top 20 programs across all demos.

 

Telemundo – Thursday, June 13, 2013

  • On Thursday night, Telemundo ranked as the #5 network among Adults 18-49 and ranked #4 among Adults 18-34.
  • Telemundo’s “El Señor de los Cielos” ranked among top 10 programs in all key A18-49 and A18-34 demos.
    • In A18-49, “El Señor de los Cielos” beat CBS’s “Elementary” head-to-head.
    • “La Patrona” ranked among top 15 programs in A18-34, F18-34, M18-34 and F18-49.
    • “Caso Cerrado: Edicion Estellar” and “Pasion Prohibida” both ranked among the top 25 programs across all demos.

 

Telemundo Insights – Friday, June 14, 2013

  • On Friday night, Telemundo ranked as the #5 network among Adults 18-49 and ranked #4 among Adults 18-34.
  • Telemundo’s “El Señor de los Cielos” ranked among top 10 programs in A18-49, M18-49, A18-34, F18-34 and M18-34.
    • In A18-49, “El Señor de los Cielos” beat CBS’s “Blue Bloods” head-to-head.
    • “La Patrona” ranked among top 15 programs across all demos.
      • In A18-49, the novela beat FOX’s “The Following” head-to-head.
      • “Caso Cerrado: Edicion Estellar” and “Pasion Prohibida” both ranked among the top 20 programs across all demos.

 

Telemundo Insights – Saturday, June 15, 2013

  • On Saturday night, Telemundo ranked as the #6 network among Adults 18-49 and #4 among Adults 18-34 (beating CBS & ABC).
  • At 9pm Telemundo’s “La Voz Kids” re-run ranked among the top 5 programs in A18-34, W18-34 and M18-34.

 

Telemundo Insights – Sunday, June 16, 2013

  • On Sunday night, Telemundo ranked as the #6 network among Adults 18-49 and #5 among Adults 18-34 (beating CBS).
  • “La Voz Kids” on Sunday night averaged 1,115,000 A18-49, delivering more than 1 million viewers in the demo for the 4th consecutive Sunday night.
    • “La Voz Kids” ranked among the top 15 programs in Adults 18-49 and top 10 programs among Adults 18-34.
    • In head-to-head competition, “La Voz Kids” beat Univision’s “Parodiando” among:
      • W18-49, +2% (660K vs. 649K)
      • A18-34, +21% (572K vs. 473K)
      • W18-34, +34% (364K vs. 271K)
      • M18-34, +3% (208K vs. 202K)
      • Total Viewers, +1% (2,209,000 vs. 2,195,000)

 

Source: Nielsen, NPM Live + Same Day

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