'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Viewers, Households and Women 25-54

Categories: Press Releases

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June 20th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+22%), HOUSEHOLDS (+18%) AND WOMEN 25-54 (+13%)

 

“CBS THIS MORNING” ADDED +487,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

“CBS THIS MORNING” CLOSED THE GAP WITH NBC BY OVER 700,000 VIEWERS

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+22%), households (+18%) and women 25-54 (+13%) and added +487,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending June 14, 2013. CBS THIS MORNING also improved its competitive position with NBC, closing the gap by over 700,000 viewers.

 

CBS THIS MORNING

Week Ending June 14, 2013                 Week Ending June 15, 2012                       % Change

Viewers

2.72m                                                              2.23m                                                   +22%

 

Households

2.0/7                                                                1.7/7                                                     +18%

 

Women 25-54

0.9/6                                                                0.8/6                                                    +13%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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