Confederations Cup Matches Continue to Deliver Triple Digit Growth on Univision Networks
via press release:
CONFEDERATIONS CUP MATCHES CONTINUE TO DELIVER TRIPLE DIGIT GROWTH ON UNIVISION NETWORKS
Brazil vs. Mexico Match on Univision on June 19 Ranks as Top Broadcast Program of the Day on Social Media
MIAMI – JUNE 20, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, today announced that its coverage of the 2013 FIFA Confederations Cup matches featuring Brazil vs. Mexico and Italy vs. Japan on June 19 continued to deliver triple digit growth on Univision and UniMás compared to the matches of the 2009 FIFA Confederations Cup. To date, the 2013 FIFA Confederations Cup on Univision Networks is averaging 1.8 million Total Viewers 2+, 1 million Adults 18-49 and 548,000 Adults 18-34 – growth of +496% among Total Viewers 2+, +500% among Adults 18-49 and +495% among Adults 18-34 versus the 2009 Confederations Cup through six matches.
The Brazil vs. Mexico match broadcast live from 3 p.m. to 5 p.m. ET on Univision delivered 2.7 million Total Viewers 2+, 1.5 million Adults 18-49 and 861,000 Adults 18-34, making it the second highest rated 2013 Confederations Cup match to date trailing the Mexico vs. Italy match on Univision from June 16, 2013. The Brazil vs. Mexico match reached 4.9 million viewers who tuned in to all or part of the broadcast. Additionally, Brazil vs. Mexico made Univision the highest viewed broadcast station during the time period among:
- Total Viewers 2+ in Los Angeles, Houston, Dallas, San Francisco and Phoenix
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix
Following, the Italy vs. Japan match broadcast live from 6 p.m. to 8 p.m. ET on UniMás delivered 917,000 Total Viewers 2+, 544,000 Adults 18-49 and 304,000 Adults 18-34.
On social media platforms, Univision delivered more social activity than ABC, CBS, NBC and FOX on June 19, according to Trendrr. The Brazil vs. Mexico match on Univision was the top broadcast program of the day on social media, beating the Stanley Cup Finals on NBC. UniMás, which aired the Italy v. Japan match, delivered over 100 times the social activity of Telemundo, according to Trendrr.
Live streaming of all 2013 Confederations Cup matches is available in the U.S. and Puerto Rico for free at UnivisionDeportes.com, online and on the mobile web, and features a Facebook plug-in with real-time commentary from fans. In-depth online and mobile coverage will be updated as the tournament unfolds, including online video game highlights, daily stats and standings, the latest news, calendars and more. In addition, fans can join the conversation regarding the FIFA Confederations Cup on Twitter via @UnivisionSports and tweeting with the hashtag #UDCopaConfed as well as comment along with others on Facebook.com/UnivisionDeportes. The Facebook page features a match predictor app that will allow fans to guess the scores of all games and compete for the top spot on the leader board.
The FIFA Confederations Cup is an association football tournament for national teams, currently held every four years by FIFA. It is contested by the holders of each of the six FIFA confederation championships – AFC, CAF, CONCACAF, CONMEBOL, OFC and UEFA – along with the FIFA World Cup holder and the host nation, to bring the number of teams up to eight. Since 2005, the tournament has been held in the nation that will host the FIFA World Cup in the following year, acting as a rehearsal for the World Cup. Brazil is hosting this year’s Confederations Cup in six cities: Belo Horizonte, Brasilia, Fortaleza, Recife, Rio de Janeiro and Salvador.
Source: The Nielsen Company, NPM, L+SD data. Mexico-Italy based on Nielsen Fast Nationals, reach figures based on Nielsen Fast Cume Report. NSI, (06/19/13), 3 p.m.-5 p.m. ET, live game across time zones. Live +SD. Trendrr.