Game 7 Draws 26.3 Million – ABC’s 2nd-Biggest-Ever NBA Game and TV’s Top Telecast Since the Oscars

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via press release:


Overshadowing Thursday with coverage of the deciding Game 7 of the 2013 NBA Finals (Miami-San Antonio), ABC beat the other networks combined by wide margins (CBS, NBC, Fox and CW) in  Total Viewers (+43%) and Adults 18-49 (+109%).  The Net dominated all 7 evenings of the 2013 NBA Finals among Adults 18-49 and each game of the series ranked as the #1 TV show of the night in Total Viewers and across all key Adults (AD18-34/AD18-49/AD25-54).  In Total Viewers and Adults 18-49, ABC scored its strongest Thursday in 3 years – since 6/17/10.


On average, the 2013 Jimmy Kimmel Live Game Night specials grew by double digits over last year in Total Viewers (+13%) and Adults 18-49 (+10%), delivering the annual program’s 2nd-biggest audience and equaling its best young adult number.


With the Miami Heat defeating the San Antonio Spurs to win its 2nd consecutive championship, ABC’s NBA Finals Game 7 (9-11:52pm ET) shot to the top of the night as Thursday’s dominant #1 TV program in Total Viewers and in each of the key Adult demographics.  In fact in both Total Viewers and Adults 18-49, Game 7 qualified as TV’s top telecast in 4 months – since ABC’s Oscar broadcast in February on 02/24/13.  In Total Viewers and all key Adult demos, Game 7 was ABC’s 2nd-biggest-ever NBA game – behind only the seventh game of 2010 LA-Boston series on 6/17/10.  Up by 5% over last year’s Miami-Oklahoma series on average, the 2013 NBA Finals finished as the 2nd-most-watched series since 2004.

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