'Devious Maids' Premiere Garners 2 Million Total Viewers

Categories: Network TV Press Releases

Written By

June 24th, 2013

Devious Maids Premiere

via press release:


Lifetime’s all-new drama Devious Maids (#DeviousMaids) averaged 2.0 million Total Viewers in its premiere last night.  Starring Ana Ortiz (Ugly Betty), Dania Ramírez (Entourage), Roselyn Sánchez (Without a Trace), Edy Ganem (Livin’ Loud) and Judy Reyes (Scrubs) as five maids with ambition and dreams of their own while working for the rich and famous in Beverly Hills, Devious Maids also averaged 865,000 Adults 25-54 viewers, 826,000 Adults 18-49 viewers, 662,000 Women 25-54 viewers and 633,000 Women 18-49 viewers, according to Nielsen Research.


Devious Maids centers on a close-knit group of maids who are bonded together by their jobs, life struggles and the melodramatic “upstairs-downstairs” universe that engulfs their employers.  Rosie (Ramírez), a widow who left her son back in Mexico when her husband died, works as the maid and nanny for a pair of self-absorbed and successful actors, Peri and Spence Westmore (Mariana Klaveno, True Blood, and Grant Show, Swing Town).  Aspiring singer Carmen (Sánchez), hopes that her pop star employer Alejandro (Matt Cedeño, Days of Our Lives) can help jump-start her career, but Odessa (Melinda Page Hamilton, Mad Men), his very loyal housekeeper and her boss, will stop at nothing to stand in her way.  Zoila (Reyes) is the senior maid for Genevieve Delatour (Susan Lucci, All My Children), a co-dependent, emotionally unstable wealthy woman.  She works alongside her teen daughter Valentina (Ganem), who has a crush on Genevieve’s handsome son, Remi (Drew Van Acker, Pretty Little Liars).


In last night’s premiere, the women turned to one another for support when their friend and fellow maid Flora (Paula Garcés, CSI Miami) was brutally murdered at the home of her employers, Evelyn and Adrian Powell (Rebecca Wisocky, American Horror Story, and Tom Irwin, Grey’s Anatomy), at one of the largest society events of the year.  Meanwhile, newcomer Marisol (Ortiz) was hired to clean the home of Taylor and Michael Stappord (Brianna Brown, Homeland, and Brett Cullen, Damages), a newlywed couple with a complicated love history.  But Marisol has ulterior motives and when someone she loves becomes wrapped up in Flora’s murder, she goes undercover to learn the truth.


Inspired by the hit telenovela, Ellas son la Alegría del Hogar, Devious Maids is produced by ABC Studios.  The series was created by Marc Cherry (Desperate Housewives) and is executive produced by Cherry, Sabrina Wind (Desperate Housewives), Eva Longoria (Desperate Housewives), Paul McGuigan (Scandal), Larry Shuman (Kissing Miranda), David Lonner, John Mass and Televisa USA’s Paul Presburger and Michael Garcia.


  • AJ

    That’s pretty bad, right?

  • Dennis

    wow, thats very poor…

    (had to be done)

  • Dillan

    Not amazing ratings, but pretty good for Lifetime. I really enjoyed the premiere and I hope ratings will at least stay stable.

  • d

    Is that good for Lifetime?

  • d

    Is that good for Lifetime?

  • Dillan

    The only show that I know that comes on Lifetime is Drop Dead Diva which averages around 2.5million per episode.

  • icebergslim

    These are great ratings for a CABLE CHANNEL. Remember, CABLE CHANNEL. I see this series will have staying power.

  • Stan

    It’s ok, The Client List with Jeniffer Love Hewit scores around 2 million each episode, Drop dead diva scores around 2-2,5 million so 2 million for devious maid is ok. Not an amazing premiere for a new show but it’s ok.

  • http://tvbythenumbers.com Sara Bibel

    That should average to a 0.7 adults 18-49 rating, which is solid for Lifetime, especially given that the pilot was available online for a couple weeks.

  • Bob

    Not to make another bingo excuse, but they did have Devious Maids on many streaming sites for a few weeks. When I heard that, I thought it would hurt the first show. Let’s hope next week it recovers. I rather liked it myself. It was campy and light like a summer show should be.

  • rob60990

    It would have to hold all of its audience for it to be safe. It skewed kinda old but so does Drop Dead Diva. ABC shouldn’t regret picking up this.

  • Marsinvestigations1@gmail.com

    Sara and Bob. History seems to indicate that being available for streaming often inflates premieres because they build hype. Many shows with pilots that are available early typically score decent premiere numbers. They rarely seem to have a negative impact. See “New Girl” an many more I can’t think of at the moment.

  • John A

    0.7 isnt that great for its premiere. I’ll wait to check it out as it don’t interest me that much anyway.

  • Wallaby2012

    I suffered through this to try and give it a chance.
    It is too much like Desperate Housewives to me, same musical punctuation.

    I found it lacking in appeal and the obvious attempt to instill ‘sympathy’ for hispanics is just pathetic.

    The portrayal of white people is so stereoscopic of what everyone thinks of California.

    This is off my DVR schedule, permanently.

  • B

    Wow, and they dropped total viewers from Diva. Ouch.

  • Dante

    This is a horrible result.

    The show was hyped beyond belief all over the place and it failed to even do better than a cancelled show (Drop Dead Diva) that was brought back from the dead.

    And that’s for a premiere. You know it’s going down as the episodes go further. This will be axed.

  • Kate

    Do we know that Drop Dead Diva had 2.5 million viewers last night or is that an assumption based on previous seasons?

  • DonJ1973

    I think this aired 3 times last night.

    I admit, I watched the free preview on the Lifetime app, but I will tune in to episode 2 next Sunday.

    I have to wonder if this was the same Pilot that was shot for ABC or if there were re-shoots for Lifetime. I have to imagine now being on Lifetime, the budget will be less.

    I found it weird that the show takes place in LA/Beverly Hills, but is filmed in Atlanta. Those takes credits must be great in Georgia.

  • Fred

    I enjoyed it. Very entertaining summer serial drama.

    If it aired on ABC like originally planned, the ratings probably would have been quite a bit higher.

  • Dillan

    I think people are getting confused with what I said. I said Drop Dead Diva averages around 2.5million per episode from it’s past seasons, not what it got yesterday.

© 2015 Tribune Digital Ventures