'Mad Men' Season Six Finale Delivers 2.7 Million Viewers; Highest Rated Finale In Series History

Categories: Network TV Press Releases

Written By

June 24th, 2013

Mad Men Draper

via press release:


New York, NY – June 24, 2013 – The finale of the sixth season of “Mad Men” last night on AMC was the highest-rated finale in series history. The critically-acclaimed episode delivered a 2.1 HH rating and 2.7 million viewers (1.3 million adults 25-54).


In its sixth season, “Mad Men” continued to be cable’s most upscale drama. In addition to sizable live same day ratings it remains a show that adds a significant audience with an average of 2.1 million viewers within three days and an average of 2.4 million additional viewers within seven days of the live telecast through the first 10 episodes this season.


“There is nothing else on television like ‘Mad Men,’ and for the series in its sixth season to deliver the highest-rated finale ever – and an episode that critics and fans have already declared an instant classic – is a testament to everyone who brings this world to life,” said Charlie Collier, AMC’s president. “Matthew Weiner and his cast and crew have created something that continues to occupy a unique and very special place, on television and across the broader cultural landscape, and we are so proud to be a part of it.”


Key Nielsen Highlights for “Mad Men’s” season six finale:


  • 10pm airing: 2.1 HH rating
  • 10pm airing: 2.7 million viewers
  • 10pm airing: 1.3 million Adults 25-54


Key Nielsen Highlights for “Mad Men’s” full season six:


  • 1.9 HH rating
  • 2.5 million viewers
  • 1.3 million viewers Adults 25-54


Source: The Nielsen Company.  LSD Data.  MMS6 (4/7-6/23/13) vs MMS5 (3/25-6/10/12).  HH Cov Rtg.  Upscale composition of P25-54 HHI $100K+ of Mad Men Season 6 compared to all other basic cable original drama series  with at least 10K impressions from 6/11/12 to date.  Live 7 and Live 3 to Live comparisons reflect most current season.


Created by Emmy® and Golden Globe® winner Matthew Weiner and produced by Lionsgate, “Mad Men” made history last September as the first basic cable series ever to win the Emmy® for Outstanding Drama Series in four consecutive years. Set in 1960s New York, “Mad Men” is a sexy and provocative drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising.


About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premieres this summer.  AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.


About Lionsgate Television

Lionsgate (NYSE: LGF) is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning “Mad Men,” “Weeds,” “Nurse Jackie” and “Boss,” as well as the syndication successes “Tyler Perry's House Of Payne,” its spin off “Meet The Browns,” “Tyler Perry's For Better or Worse,” “The Wendy Williams Show,” “Are We There Yet?” and the upcoming “Anger Management.”

  • Thomas

    Too bad the episode was awful.

  • Ralph Hahn

    I diagree, Thomas. It was one of the best MM episodes in six seasons the show aired to date. WHY do you think the show was awful, without screwing up the DVR people who have not yet watched their show , by giving away any of the surprises?

    I think that THIS will be the episode that Weiner will submit to the Emmys.

  • JacobYates

    It’s getting to the point that Walking Dead and Hell on Wheels are of higher quality. This season was awful.

  • marc

    agree with Ralph. Incredible episode, could’ve been the series finale. So glad we’re getting another season though.

  • Thomas

    …what surprises? Nothing happened. I’m one of the biggest MM fans ever; this season was really bad, this episode awful.

  • reallypeople

    I don’t know whether to buy into the spin and be happy that MM did decent for a scripted cable show…

    Or scratch my head at why with all the awards consideration, AMC backing (showcasing/promotion), Hamm’s (supposed) increased profile and fan word of mouth… it’s not significantly higher. Especially for the, reported, cost.

    What’s going to be embarrassing is if HoW which I believe averaged ~2.4 mil viewers without DISH beats it (or honestly even gets close). Because it’s going to get nowhere near the promotion and is on a Saturday night. But the finish line is approaching, anyway so it’s not like the ratings matter at this point.

  • Alejandro

    What? This season was fantastic…better than the 5th one. The merger episode, sally seeing don, don at the hershey’s pitch. It’s as great as it’s always been.

    How could you say nothing happened? There were major changes for ted, pete, don, peggy…even roger got something with joan letting him in a bit and hopefully that’s the last we’re gonna see of megan.

  • Gary Middleton

    This was the year the writing on Mad Men stopped being great, and often was strikingly bad. Many of the key plot developments were of the Three’s Company variety.

    But I did enjoy the finale, particularly the last scene.

  • Zillajay23

    Absolutely brilliant and perfect ending to one of the best Season Jon Hamm might have delivered his best performance this season he was amazing and hopefully gets the Emmy’s he’s always deserved. This show continues to set the bar and has already locked itself in as one of the all time Greats,but last night’s episode was the most shocking yet fitting yet and it makes you wish Season 7 was here already.

  • Gary Middleton

    “sally seeing don”

    Alejandro, I think that was easily the low point in the show’s creative history. The circumstances of Sally seeing Don were so painfully contrived I couldn’t believe it was happening on Mad Men.

  • No_Lie

    @reallypeople said “Or scratch my head at why with all the awards consideration, AMC backing (showcasing/promotion), Hamm’s (supposed) increased profile and fan word of mouth… it’s not significantly higher. Especially for the, reported, cost.”

    This show has never had good or even halfway decent ratings despite the ridiculous overhype and awards it has received since it started. Why? Well, because once you take away the novelty of it being set in the sixties, it’s really nothing more than a night time soap opera. Not trying to offend those that like it, but there are a lot of good shows on TV that deserve more hype and award consideration and I’m tired of seeing them get overlooked in favor of this soap that hardly anybody watches.

  • Rob R

    Mad Men continues to be the best dramatic series on television with incomprable writing and performances. I can never turn away. Every line, every look by the actors. Drama from facial expressions. The talent involved in making this show is incredible. Last night’s episode was superb as we start to see the slow revelation of the true Don Draper….what a perfect setup to the final season.

  • Ted Craig

    This is a good reminder of the absurdity of saying a low-rated show on broadcast would do better on cable. No, it would do the same on cable. Hit cable shows get ratings that would get them canceled on broadcast networks. It’s a different business model.

  • Ram510

    @ rob r

    You said it best! Mad Men is phenomenal on all fronts and I’m quite surprised to see so many people say that this was on awful season. I think season 6 was on of the best seasons. I like how this season had a little more comedy in it as well. I’ve never literally laughed out loud so many times during this show.

    Very happy that the finale did well in ratings and hope Mad Men continues to set new records eventhough it’s 6+ seasons in

  • Rebecca

    I thought it was a great season finale. Enjoyed the season.

  • NJCaliboi

    I feel like the season just began, man was that quick! I thought it was a great episode but had no idea it was the series finale. So does that mean we gotta wait a full year before the new season??? …geeez

  • Lukes

    Objectively, Mad Men is not a show for everyone. I fully understand the low ratings.

    There has never been a weak season of Mad Men, just occasionally weak episodes. This season had a couple of them so it can be perceived as less good than others, but the whole second half was at excellent levels.

  • Kike Kikerson

    Big fan of the show, but I agree with first guy in it was a crappy finale.

    Read some recaps on what people thought and was SMH at these “shocking” moments that I didnt blink at. Last scene was pretty cool, but what happened worth anything??? Don and Ted played musical Cali? Megan finally had enough? Sally drank beer(oooooh)? Roger saw his kid?

    Sometimes I think people look too much into a boring episode.

  • Kike Kikerson

    With that said, I really liked s6 and thought it was up there with 3 and 4 as the best overall seasons.

  • DW

    its a great drama with great story telling. people get caught up with the first 2 seasons of mad men and they love that don draper myth that people have. banging every chick boozing it up , that don , still there. i think matt weiner has done a great job over the years of the show and i like how he changed it up. those first 4 years some of the scenes were forced especially crow baring in his kid , that person was unnecessary. but all in all is a great show.

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