Triple Digit Ratings Growth Continues with Confederations Cup on Univision Networks

Categories: Network TV Press Releases

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June 24th, 2013

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via press release:

 

TRIPLE DIGIT GROWTH CONTINUES WITH CONFEDERATIONS CUP ON UNIVISION NETWORKS

Univision Networks Led in Social Activity Among Broadcast Networks, Regardless of Language


MIAMI JUNE 24, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, today announced that its coverage of the 2013 FIFA Confederations Cup matches featuring Italy vs. Brazil, Japan vs. Mexico, Nigeria vs. Spain and Uruguay vs. Tahiti continued to deliver triple digit growth on Univision and UniMás compared to the matches of the 2009 FIFA Confederations Cup. To date, the 2013 FIFA Confederations Cup on Univision Networks is averaging 1.4 million Total Viewers 2+, 802,000 Adults 18-49 and 429,000 Adults 18-34 – growth of +145% among Total Viewers 2+, +134% among Adults 18-49 and +105% among Adults 18-34 versus the 2009 Confederations Cup through 11 matches.

 

The Japan vs. Mexico match broadcast live on Saturday, June 22 from 3 p.m. to 5 p.m. ET on Univision delivered 2.1 million Total Viewers 2+, 1.2 million Adults 18-49 and 662,000 Adults 18-34. The Japan vs. Mexico match reached 4.5 million viewers who tuned in to all or part of the broadcast. Additionally, Japan vs. Mexico made Univision the highest viewed broadcast station during the time period among:

  • Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and Sacramento
  • Adults 18-49 in Los Angeles, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, San Francisco and Phoenix

 

On social media platforms, the Japan vs. Mexico match had more social activity than FOX’s broadcast of MLB games and CBS’ PGA Tour on June 22, according to Trendrr.

 

The Nigeria vs. Spain match broadcast live on Sunday, June 23 from 3 p.m. to 5 p.m. ET on Univision delivered 1.4 million Total Viewers 2+, 809,000 Adults 18-49 and 410,000 Adults 18-34. This match reached 2.9 million viewers who tuned in to all or part of the broadcast. In addition, Univision’s coverage of the Confederations Cup match between Nigeria and Spain made Univision the highest viewed broadcast station during the time period among:

  • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, San Francisco and Phoenix

 

Moreover, the Nigeria vs. Spain match on Univision was the No. 1 social broadcast program of the day, delivering more social activity than ABC’s “Celebrity Wife Swap” and “Whodunnit?” and CBS’ PGA Tour, according to Trendrr.

 

Live streaming of all 2013 Confederations Cup matches is available in the U.S. and Puerto Rico for free at UnivisionDeportes.com, online and on the mobile web, and features a Facebook plug-in with real-time commentary from fans. In-depth online and mobile coverage will be updated as the tournament unfolds, including online video game highlights, daily stats and standings, the latest news, calendars and more. In addition, fans can join the conversation regarding the FIFA Confederations Cup on Twitter via @UnivisionSports and tweeting with the hashtag #UDCopaConfed as well as comment along with others on Facebook.com/UnivisionDeportes. The Facebook page features a match predictor app that will allow fans to guess the scores of all games and compete for the top spot on the leader board.

 

The FIFA Confederations Cup is an association football tournament for national teams, currently held every four years by FIFA. It is contested by the holders of each of the six FIFA confederation championships – AFC, CAF, CONCACAF, CONMEBOL, OFC and UEFA – along with the FIFA World Cup holder and the host nation, to bring the number of teams up to eight. Since 2005, the tournament has been held in the nation that will host the FIFA World Cup in the following year, acting as a rehearsal for the World Cup. Brazil is hosting this year’s Confederations Cup in six cities: Belo Horizonte, Brasilia, Fortaleza, Recife, Rio de Janeiro and Salvador.

 

Source: The Nielsen Company, NPM, L+SD data.  Match ratings based on 3p-5p time period, Nielsen Fast Nationals, reach figures based on Nielsen Fast Cume Report. The Nielsen Company, NSI, (06/22/13, 06/23/13), 3:00 p.m.-5:00 p.m. ET, live game across time zones. Live +SD.

 
  • AppleStinx

    Now that Mexico is out, will ratings drop as the tournament moves into its all-Latin final phase?
    The way Italy has been playing, it is nothing to write home about, but I’m looking for them to upset Spain in the semifinal.

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