Disney Channel is Cable TV's Number 1 Total Day Network for 3rd Straight Week in Total Viewers and Sweeps Major Kid Demos for 4th Straight Week

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June 25th, 2013

Disney Channel Logo NEW Sept 2012

via press release:

Disney Channel Ascends to 5-Month Highs in Total Viewers, 2-11s and 6-11s and 10-Month High in Tweens; #1 Cable TV Network in Total Viewers for 3rd Straight Week; Sweeps Major Youth 2-11, 6-11 and 9-14 Demos for 4th Consecutive Week

~Tops Nickelodeon by At Least Double Digits for 84th Straight Week in 6-11s; 86th in 9-14s

~Sunday’s All New “Shake It Up” Hits 3-Month High; #1 TV Telecast Across Kids/Tweens

~Lengthens #1 Total Day Streak to More Than Two Years in Kids 6-11 and Tweens

 

Disney Junior Block Delivers Top 3 Cable TV Telecasts in Kids 2-5 With “Doc McStuffins,” “Sofia the First” and “Jake and the Never Land Pirates”

~Home to Top 9 Preschool Cable TV Telecasts in Total Viewers

 

24-hour Disney Junior Channel Sweeps the Week – TV’s #1 Total Day Preschool Network Across Total Viewers, Kids 2-5, Girls 2-5 and Boys 2-5; Extends #1

Streak to 12 Weeks in Kids 2-5; #1 for 11th Time in 12 Weeks in Total Viewers

 

Disney Channel: Total Day and Prime Highlights

 

For the week of June 17, 2013, 24-hour kid-driven, family-inclusive television network Disney Channel boasted 5-month highs in Total Viewers (1.89 million), Kids 2-11 (1.06 million/2.7 rating), and Kids 6-11 (754,000/3.2 rating) and 10-month high in Tweens 9-14 (661,000/2.8 rating) – since weeks of 12/31/12 and 8/13/12, respectively standing as cable TV’s #1 network in Total Viewers for the 3rd consecutive week and sweeping the major youth demos for the 4th consecutive week. Moreover, this marked the network’s 5th consecutive week growing its Total Viewer and Kid 2-11 audiences and 4th week in a row in Kids 6-11 and Tweens.

 

Disney Channel has reigned as TV’s #1 network on a weekly basis for over two years in Kids 6-11 and Tweens 9-14 – dates back to week of 6/13/11 – out-performing Nickelodeon by at least double digits for the 84th (+40% – 754,000 vs. 537,000) and 86th straight week (+85% – 661,000 vs. 357,000), respectively.

 

In Prime, Disney Channel extended its streak as cable TV’s #1 network to 425 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating – 8+ years), for 160 weeks in a row in Tweens 9-14 (871,000/3.7 rating – 3+ years), and was the #2 cable TV network for the second week running in Total Viewers (2.36 million), topping #3 History Channel by a robust 11% (vs. 2.13 million).

 

Sunday’s all newShake It Up(9:00 – 9:30 p.m.) delivered 3-month highs across target demos, ranking as the week’s #1 TV telecast in Kids 2-11 (1.85 million/4.7 ratting) and Kids 6-11 (1.51 million/6.4 rating) and the #1 scripted TV telecast in Tweens 9-14 (1.48 million/6.2 rating). Overall, the network delivered the Top 11 TV telecasts in Kids 6-11 and Top 24 scripted TV telecasts in Tweens 9-14 (Top 5 below):

 

 

 

 

 

 

Disney Junior Preschooler Block on Disney Channel

 

Disney Junior on Disney Channel delivered the week’s Top 3 cable TV telecasts in Kids 2-5 with “Doc McStuffins,” “Sofia the First” and “Jake and the Never Land Pirates,” the Top 5 in Girls 2-5, Top 2 in Boys 2-5 and the Top 9 preschool cable TV telecasts in Total Viewers (Top 5 below):

 

 

 

 

 

 

 

 

 

24-Hour Disney Junior Channel

 

The 24-hour Disney Junior Channel stood as cable TV’s #1 preschool-dedicated network in Total Day for the 12th straight weekeach week since reporting public ratings –  with Kids 2-5 (190,000/1.2 rating) and Boys 2-5 (100,000/1.2 rating), and for the 11th time in the previous 12 weeks in Total Viewers (354,000). Additionally, the channel set a 5-week high in Kids 2-5 and delivered its second-most-watched week since becoming publicly rated in Girls 2-5 (89,000/1.1 rating – tie) – since weeks of 5/13/13 and 4/1/13, respectively.

 

  • Disney Junior Channel surpassed Nick Jr. for the 12th week in a row in Kids 2-5 (+14% – 190,000 vs. 166,000) and Boys 2-5 (+12% – 100,000 vs. 89,000), and led in Total Viewers (+2% – 354,000 vs. 346,000), despite being in 16.4 million fewer homes.

 

  • Disney Junior Channel easily out-delivered Sprout by triple digits for the 12th consecutive week in the key demos of Total Viewers (+151% – 354,000 vs. 141,000), Kids 2-5 (+197% – 190,000 vs. 64,000) and Boys 2-5 (+245% – 100,000 vs. 29,000), and also more than doubled in Girls 2-5 (+154% – 89,000 vs. 35,000).

 

 

Source: NTI, U.S. ratings. Week of 6/17/13-6/23/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

 
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