'Switched at Birth' & 'The Fosters' Hit Highs in Total Viewers and Young Adults

Categories: Network TV Press Releases

Written By

June 25th, 2013

the fosters

via press release:

 

Switched At BirthSets Season Highs in Total Viewers and Viewers 12-34;

Cable’s TV #1 Scripted Telecast at 8 O’Clock in Target 18-34 and 12-34 Demos

 

“The Fosters” Hits Series Highs in Total Viewers, Adults 18-34, Adults 18-49 and Key 12-34s; Soars by Double Digits Over Launch in Total Viewers and Core Demos

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, “Switched At Birthdelivered its most-watched telecast in five months in Total Viewers (1.76 million) and Viewers 12-34 (969,000/1.1 rating) – since 2/4/13 and 1/28/13, respectively – setting season highs in the demos.

 

Switched At Birthstood as Monday’s #1 scripted cable TV telecast at 8 p.m. in Adults 18-34 (588,000/0.9 rating), Women 18-34 (446,000/1.3 rating), Women 18-49 (697,000/1.1 rating), Viewers 12-34 (969,000/1.1 rating) and Females 12-34 (788,000/1.7 rating).

 

  • “Switched at Birth” registered solid gains over is season premiere (6/10/13) in target demos, including by 23% in Adults 18-34 (588,000 vs. 479,000), by 9% in Adults 18-49 (928,000 vs. 855,000), by 16% in Viewers 12-34 (969,000 vs. 835,000) and by 12% in Females 12-34 (788,000 vs. 706,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Fosters” soared to series highs in Total Viewers (1.89 million), Adults 18-34 (525,000/0.8 rating), Adults 18-49 (805,000/0.6 rating), Viewers 12-34 (1.15 million/1.3 rating) and Females 12-34 (909,000/2.0 rating), out-performing its series launch (6/3/13) by double digits in the target demos.

 

Competitively, “The Fosters” ranked as cable TV’s #2 telecast in the hour in Women 18-34 and Females 12-34, and was Monday’s #1 TV telecast in Female Teens (539,000/4.6 rating).

 

  • Versus its series launch, “The Fosters” surged by 33% in Total Viewers (1.89 million vs. 1.42 million), by 18% in Adults 18-34 (525,000 vs. 445,000), by 13% in Adults 18-49 (805,000 vs. 711,000), by 60% in Viewers 12-34 (1.15 million vs. 719,000) and by 43% in Females 12-34 (909,000 vs. 636,000).

 

 

 

Source: NTI, U.S. ratings, Live +SD, 6/24/13.

 

 
  • laura

    yay :)

  • Michael

    ABC Family has two hit nights of the week. I wish Melissa and Joey was doing better.

  • tasha

    the fosters continues to skew very young which is surprising considering the content.

  • Dan

    I can easily see Switched at Birth and The Fosters getting back orders while Bunheads and Lying Game will probably be cancelled. Also no matter how badly Melissa & Joey seem to be doing. Their futures are safe at ABC Family

  • Dan

    I meant to say Twisted & Fosters getting backorders

  • BG

    I love Switched at Birth and the Fosters!

  • jess

    i hope sab gets a full season 3!

  • Joel

    Switched at birth is so awesome. Wish it was back in the 2 millions

  • laura

    tash i don’t get how they are skewed.. that makes no sense how can skew 1.9 million viewes roughly.

  • tasha

    @laura

    what i mean is, the majority of the viewers are females under the age of 18. which is great since it is abc family target demo.

  • david

    Great to see both shows are up this week. So the Voice was hurtin gthe shows and now it is done the shows hopefully will grow more next week.

  • platypus Perry

    Good for both shows. Maybe Twisted will follow suit and build even more than Last weeks performance.

    Does Abc Family have shows airing on Thursday Nights???
    Maybe they should consider a Lying Game/Bunheads lineup on Thursday Nights and keep Mon-Wed lineup if the solid performances keep up.

  • Marixa

    I have always wondered why ABC Fam doesn’t do dramas on Wednesdays during fall and spring I figured they should try with Bunheads and The Lying game it doesn’t hurt to try since they only seem to air comedies during summer when network competition is down.

  • laura

    @martixa

    i know right that seems like the prefect plan. come on abc family. make everyone happy.

  • Sam

    I love The Fosters and Switched at Birth!!!! I hope they will come back for another season and also make the fosters longer rather than 10 episodes!!! Fosters forever :)

  • Brandy

    Yay for Switched! Love it.

  • Lala

    A lot of people still really want to have the Lying Game. Maybe try it in October after Ravenswood since PLL is ending, and they have similar dramas. Bunheads is harder since a few times it barely got a million viewers according to wiki, but they can do that instead of Melissa and Joey or something. Anyway, a lot of people are really hurt about the Lying Game.

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