‘Switched at Birth’ & ‘The Fosters’ Hit Highs in Total Viewers and Young Adults



the fosters

via press release:

 

“Switched at Birth” Sets Season Highs in Total Viewers and Viewers 12-34;

Cable’s TV #1 Scripted Telecast at 8 O’Clock in Target 18-34 and 12-34 Demos

 

“The Fosters” Hits Series Highs in Total Viewers, Adults 18-34, Adults 18-49 and Key 12-34s; Soars by Double Digits Over Launch in Total Viewers and Core Demos

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, “Switched at Birth” delivered its most-watched telecast in five months in Total Viewers (1.76 million) and Viewers 12-34 (969,000/1.1 rating) – since 2/4/13 and 1/28/13, respectively – setting season highs in the demos.

 

Switched at Birth” stood as Monday’s #1 scripted cable TV telecast at 8 p.m. in Adults 18-34 (588,000/0.9 rating), Women 18-34 (446,000/1.3 rating), Women 18-49 (697,000/1.1 rating), Viewers 12-34 (969,000/1.1 rating) and Females 12-34 (788,000/1.7 rating).

 

  • “Switched at Birth” registered solid gains over is season premiere (6/10/13) in target demos, including by 23% in Adults 18-34 (588,000 vs. 479,000), by 9% in Adults 18-49 (928,000 vs. 855,000), by 16% in Viewers 12-34 (969,000 vs. 835,000) and by 12% in Females 12-34 (788,000 vs. 706,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Fosters” soared to series highs in Total Viewers (1.89 million), Adults 18-34 (525,000/0.8 rating), Adults 18-49 (805,000/0.6 rating), Viewers 12-34 (1.15 million/1.3 rating) and Females 12-34 (909,000/2.0 rating), out-performing its series launch (6/3/13) by double digits in the target demos.

 

Competitively, “The Fosters” ranked as cable TV’s #2 telecast in the hour in Women 18-34 and Females 12-34, and was Monday’s #1 TV telecast in Female Teens (539,000/4.6 rating).

 

  • Versus its series launch, “The Fosters” surged by 33% in Total Viewers (1.89 million vs. 1.42 million), by 18% in Adults 18-34 (525,000 vs. 445,000), by 13% in Adults 18-49 (805,000 vs. 711,000), by 60% in Viewers 12-34 (1.15 million vs. 719,000) and by 43% in Females 12-34 (909,000 vs. 636,000).

 

 

 

Source: NTI, U.S. ratings, Live +SD, 6/24/13.

 

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