'Good Morning America' is Number 1 in Total Viewers and Both Key Demos for the Week

Categories: Press Releases

Written By

June 27th, 2013

good-morning-america

via press release:

“GMA” is #1 in Total Viewers and Both Key Demos for the Week

 

“GMA” Tops NBC’s “Today” by 910,000 Total Viewers, 172,000 Adults 25-54, and 65,000 Adults 18-49

 

“GMA” Continues to Grow Year-to-Year and Season-to-Date:

Increasing by Double-Digits in All Target Demos Year-to-Year While “Today” Declines

 

“GMA” Continues to Outperform CBS “The Morning” Across All Target Demos By Triple-Digits

 

 

ABC News’ “Good Morning America” stood as the week’s No. 1 morning program in Total Viewers (5.233 million), Adults 25-54 (1.902 million) and Adults 18-49 (1.383 million) for the week of June 17, 2013, according to Nielsen Media Research. “GMA” led the No. 2-ranked NBC’s “Today” (4.323 million, 1.730 million and 1.318 million, respectively) by +910,000 Total Viewers, by +172,000 Adults 25-54 and by +65,000 Adults 18-49. Additionally, GoodMorningAmerica.com on Yahoo! reached 24.4 million users in May 2013. It is the No. 1 morning news website and beats Today.com by millions of users each month.

 

“GMA” has ranked No. 1 in Total Viewers in all 38 weeks of the season. In fact, the ABC morning newscast has ranked No. 1 every week in Total Viewers for 10 months (the last 44 weeks – since w/o 8/13/12).  Further, “GMA’s” 44 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

 

Winning the week in Adults 25-54 for the last 9 weeks, “GMA” has ranked No. 1 in 32 of the 38 weeks this season.  In addition, “GMA” led the week in Adults 18-49 for the 17th time this season.  In fact, the ABC morning program is delivering its highest number of No. 1 finishes in both key adult demos during a season in 20 years – since the 1992-93 season.

 

For the 6th time in the last 7 weeks, “GMA” posted across-the-board improvement on the year-ago week (4.459 million, 1.625 million and 1.224 million, respectively, on w/o 6/18/12): Total Viewers (+17%), Adults 25-54 (+17%) and Adults 18-49 (+13%), growing year-to-year in overall viewers in all 38 weeks this season.  In contrast, “Today” (-6%/-6%/-4%) has not only seen losses year-to-year in Total Viewers, Adults 25-54 and Adults 18-49 in all 38 weeks of the season, it has turned in losses for the last 44 weeks, starting with the week following the 2012 Summer Olympics (since w/o 8/13/12).

 

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  The ABC morning newscast is leading “Today” by its largest season margin in overall viewers (+668,000) in more than 21 years and in the adult news demo (+84,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date, “GMA” is up in both Total Viewers (+8%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -12%/-18%, respectively; CBS’ “This Morning” is up +12%/+2%, respectively). “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years – since the 2004-05 and 2007-08 seasons, respectively.

 

For the 2nd week in a row, “GMA” outdelivered “CBS This Morning” by triple-digit margins in all target demos: Total Viewers (+102%), Adults 25-54 (+128%), and Adults 18-49 (+141%).

 

WEEK OF 6/17/13   TOTAL VIEWERS ADULTS 25-54      ADULTS 18-49      HOUSEHOLDS

ABC                5,233,000    1.6/13; 1,902,000  1.1/10; 1,383,000    4.0/15

NBC                4,323,000    1.5/12; 1,730,000  1.0/10; 1,318,000    3.3/13

CBS                2,595,000    0.7/ 6;   834,000  0.5/ 4;   573,000    1.9/ 7

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 6/17/13, 6/10/13 and 6/18/12.  Most Current: 2012-2013 Season (9/24/12 – 6/23/13) and 2011-2012 Season (9/19/11 – 6/17/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

 
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