Premiere of ‘Big Brother’ Places First in its Time Period in Viewers, Adults 18-49 and Adults 25-54
via press release:
THE SEASON PREMIERE OF “BIG BROTHER” PLACES FIRST IN ITS TIME PERIOD IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
Top Broadcast of the Night in Viewers
The premiere of BIG BROTHER placed first in its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Wednesday, June 26.
At 8:00 PM, the season premiere of BIG BROTHER (P) was first in viewers (6.31m), adults 25-54 (2.5/08, tie with FOX) and adults 18-49 (2.1/07, tie with FOX). BIG BROTHER was the night’s #1 broadcast in viewers.
Compared to last year’s Wednesday premiere (on July 18, 2012), BIG BROTHER was up +5% in adults 18-49 (from 2.0/07), even in adults 25-54 and added +530,000 viewers (from 5.78m, +9%).
Updated ratings will be available later today.