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Soap Opera Ratings: All Soaps Down in Total Viewers and Adults 18-49

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June 27th, 2013

general-hospital

via Soap Opera Network:

June 17-June 21, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,422,000 (-308,000/+151,000)
2. B&B 3,386,000 (-203,000/+246,000)
3. DAYS 2,454,000 (-190,000/+78,000)
4. GH 2,430,000 (-102,000/+8,000)

Households
1. Y&R 3.2/10 (-.2/same)
2. B&B 2.4/8 (-.2/+.1)
3. DAYS 1.9/6 (-.1/+.1)
4. GH 1.8/6 (-.1/same)

 

Women 18-49 Viewers
1. Y&R 796,000 (-62,000/+16,000)
2. B&B 652,000 (-34,000/+54,000)
3. DAYS 589,000 (-6,000/+141,000)
4. GH 535,000 (-20,000/-33,000)

Women 18-49 rating
1. Y&R 1.2/8 (-.1/same)
2. B&B 1.0/7 (-.1/+.1)
3. DAYS 0.9/6 (same/+.2)
4. GH 0.8/5 (-.1/-.1) <—– ties low

Read more: Ratings: Bad Week For Soaps | Soap Opera Network http://www.soapoperanetwork.com/2013/06/ratings-bad-week-for-soaps-2#ixzz2XUCOTonH
Follow us: @SoapOperaNetwrk on Twitter | SoapOperaNetwork on Facebook

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • cab

    Neilson ratings gathering needs to be improved. Primetime and daytime ratings have been on a decline for many years now. People are downloading or recording shows and watching them later. People have jobs that they need to go to. There are other ways that are now preoccupying peoples lives. You just can not count on a small select group of people to determine what millions of others are watching. Days has been so exciting the last couple of weeks. Where did that razor go. Kristen knocking out a priest and seducing him. conflict with Sonny’s mother and Will, EJ trying to bring his father down, and JJ’s drug trafficking schemes. There is a lot going on in Salem. They move from one story to another. Never being boring or having dragged out storylines. It won best Daytime Drama award this year, which it surely deserved. Keep it up Days.

  • Bex

    What is exactly am I trying to do? I was pointing out the sudden uptick in ‘new’ posters, or at the very least people who like to change their monikers to comment. By the way what happened to your new GH/DOOL combined name?

  • PatF

    How is Days railroaded?

    YR has always had a significantly larger (almost double at times) viewership than DAYS and GH for that matter.

    No show deserves any rating, they earn it. People tune out after a while, and back in when the show’s writing improves.

    DAYS was pretty much on life support for a while there, but now it’s going through a bit of a resurgence. I don’t know though, how long one story line can sustain the show’s ratings.

    As far as BB goes…it’s been the most consistent of all the shows with little or no change to its writing team in quite a while. While it’s lost Steph and Ridge, they didn’t make the show. It’s an ensemble.

  • PatF

    The one that’s getting all the attention is Kristen’s story.

    I don’t watch DAYS, but that’s the only one I hear about on the soap sites.

    None of the shows are 100% slamming right now. Including my fav, YR.

    Always room for improvement. I think Josh is trying and has the characters in a much better place than they were about a year ago.

  • Mike

    I still don’t understand how people can’t grasp how important that the live plus one viewing still is to these shows.

    DVR and other forms of viewing are important, but one TV ad purchased brings in more revenue to these shows than 1 ad online. This is still the meat of the budget for these shows.

    Even Prospect Park with the online shows has pointed out how important it is to watch AMC and OLTL the days they are posted as they get more money the quicker the shows are watched. That was the reason they gave for cutting the schedule and having less shows. They wanted to encourage people to watch the shows sooner instead of waiting til later and watching them.

    These shows still live and breathe for those ads purchased. And advertisers are willing to pay higher dollars for a targeted audience and an audience who will watch those ads in a timely fashion.

  • Frank

    GH has to change so many of its storylines. They are simply so boring. Let’s get back to some of the more established characters with a sprinkling of the younger ones. Roger should be Todd not Franco. Waste of his talent. Please don’t go back to the gangster storylines. Add some more romance like Felicia and Mac!!! Pronto!

  • Bex

    Sorry it wasn’t myself or anyone I know. I’ve never needed to change my moniker to insult GH/DOOL or it’s fans. You seem to enjoy changing your name quite frequently, and come across like one of those rabid soap fans people try to avoid. Maybe it was you, or that silly GH fan who gets bent out of shape all the time.

  • EM

    Happy to see Days of Our Lives not in last place!

  • Bizzarr1000

    I havent chang my name im a GH fan

  • jasam315

    @ jr YOU WING Everything you said is so true. Except, I called it the “What if FV/RC took over GH” What’s so sad about Steve Burton is that he didn’t want more money. He wanted too work a lighter schedule.

  • jonboyelk

    Re: GH. I don’t get it. They’ve done everything short of raising Steve and Jessie from the dead to bring back cast members yet are casually letting go of the ones they have, like Anthony Z, Johnny Z, cops Ronnie and Delores, Kristina, Trey, Jason…and now Kate. Really pissed about the Kate dismissal. Kelly Sullivan really grew on me as an actress. No reason to dump her other than the writers not knowing what to do with her. But, then again, they don’t know what to do with anybody else either.

  • ohiogirl

    Wondering where Days is headed…all the stories seem to be in limbo. I’m hoping to see more of Josh Taylor…Sweeney, Scott and Taylor always give their best to every story.
    Also wondering how the Dimera ‘take-over’ is going to play out.

  • Bizzarr1000

    If u lov amc and one life july 15 they come back to own so watch and u could bring them back

  • LynTex

    Soaps are at a cross roads; trying to take the few plots (WTD, death, infidelity, scheming, etc.) and make them fresh and new, with vets who have ‘been there done that’ and newbies who don’t quite fit the history.

    Writing 5 days a week has to be challenging but on the other hand, should give more time to play out s/ls. Don’t know what the issues are. But this genre needs to find its way quick. $$ unfortunately, are in the 18 to 49 range and this isn’t growing. They need their long time viewers as well as to attract new, younger viewers. Don’t know the formula for this. This is a treasured genre – hope they work it out.

  • Tim

    Hi i just wanted to Add that all my friends including myself do not watch “Days” on T.V. anymore….I watch it from my computer online….I know alot of fans of “DAYS” that watch it on computer….Does this count as ratings,i believe it doesn’t….I do not think that any of the soaps are doing bad,its just i believe one third of there viewers now watch from Computers…..Keep up the great work “Days of our lives”….and congradulations on you Best Soap opera Win this years….Tim…

  • Mike

    Tim, The networks do some type of tracking of online viewers but it all depends on where you watch it on your computer.

    Many people watch via torrent downloads or You Tube. The networks get absolutely nothing from those views at all. In actuality they really hurt the shows big time.

    The biggest asset to the shows are people who watch live or at least within 24 hours of it’s first airing.

    Next would be DVR viewing within 7 days and watching it online via the networks site. They do get some revenue from those shows but not as much as they get for the ones who watch live or within the first 24 hours.

    Those that watch after 7 days via DVR don’t count at all.

  • Maddie

    Soaps are still up BIG from last year.

    Last week ratings were the best for that week since 2008!!!

    So if anything is “dead” on daytime, it’s those cheap talk, cooking and game shows that networks thought they could get at least the same or even higher ratings with. How terribly wrong they were!

    And let’s not forget that millions of viewers using mobile devices and/or watching their favorite soap online are NOT being counted yet.

    I know loads of people who do so, but hey, I don’t know anyone who’s watching “The Talk”, “The Chew” and blablabla online!!

  • Maddie

    @Mike: It’s just ridiculous that in the year of 2013, viewers that use mobile devices or a computer are NOT being counted yet. That explains a big part of the ratings decline we’ve seen for soaps since the end of the 90s, because so many people are watching their soaps online. There will be a big “surprise” for the cheap talk and blablabla shows lobby as soon as mobile devices and online viewership are included appropriately. Obviously, Nielsen will finally start to include them, starting in fall when the new season begins.

  • Mike

    ridiculous or not it is the way it is. It’s what these shows deal with and whether or not we think it is ridiculous or not it is what these shows deal with as reality…not just soaps but all of them.

    And even if they are counting them…which many say that daytime TV won’t be part of the shows that are counted in the online ratings that are tracked. Much of what Nielsen is adding is services like Netflix and the last I looked none of the soaps are on there nor are the talk shows and game shows.

    And even online you still have to deal with the fact that many don’t even watch online shows as soon as they are posted. And the AMC and OLTL thing has pointed out that even online people still have to watch soon after they are posted for the shows to make money. Binge viewing and watching later hurts the shows even online.

    All the boasting that folks make about how many viewers the shows add later just points out the problem. People are not watching when the shows need them to watch the most. They are watching on their own terms but expecting the shows and everyone else to change the way they do things to meet their needs.

    Things in the entertainment business are done a certain way and they always have been. They aren’t going to change soon. Fans know how it is. Luckily some of the shows have enough live viewers to make it and some don’t.

    Dealing with all this is what is making the networks seek out cheaper shows. They don’t have to have as many live viewers to still turn a profit. Any later viewing they get is just icing.

    Any soap fan complaining should just look at a show like Harry’s Law which brought NBC over 7 million viewers each week. It has more viewers in one hour than many whole nights get added together on NBC. But they weren’t the right viewers and the production costs were just too high for NBC to keep it. Nothing they have replaced it with has brought in near that number of viewers but they are still more successful because the 18-49 is higher and NBC can charge more for ads for that hour.

    With TV it is not about how many people you put in the seats….it’s about the ages of the people you put in those seats.

    And as to your point about the best ratings since 2008….you might want to go back and check that. It might have been for Total Viewers but not for the 18-49 key demo. For 2 shows GH and Y&R those numbers even for last week weren’t as good as 2011.

    That is where the soaps are losing. They are losing that 18-49 female audience that they desperately need. It is not so much about what the advertisers want, but it is more about the higher the 18-49 female audience is the more the networks can charge advertisers for commercial time. That means more money for the show and more money for the network.

  • Mike

    This is from here on the site. Robert or Bill wrote this — not me. It explains why the live ratings are still what matters better than I could. Whether we like it or not or find it ridiculous. It is what it is.

    *******

    Whatever Nielsen’s flaws may be (and we’re sure there are some flaws) both the advertisers and the television networks rely on it. Nielsen’s panel attempts to statistically represent the demographic makeup of the United States. Set-top box data and DirecTV do not measure the larger population, are limited samples, and also do not offer much insight into *who* was watching (wife, husband, son, daughter, etc). Advertisers, want, need and demand specific demographic data that Nielsen provides.

    For now it seems like the set-top box data is just used as a method to validate the Nielsen data, which we mostly presume that it does, otherwise we figure we’d constantly hear pot-shots from those selling the set-top box data. But we never do. The Nielsen data is the data that drives television advertising sales, and we see nothing coming down the pike soon to change that.

    There are many ways to measure online viewing, the networks can get good data on this themselves from their own web servers, and Nielsen, comScore, Hitwise and others offer measurement services for Internet usage. Update: Beginning in the first half of 2011, Nielsen plans to begin including online viewing in its commercial ratings (C3) for any viewing online within three days of original telecast, so long as the same national commercials are included.

    The real problem here is that as of this writing, the networks haven’t figured out how to make much money on online viewing. iTunes downloads of specific episodes are much lower than many think. 30,000 downloads of an episode over a week, can, and more often than not does, catapult a show into the top downloads list.

    When it comes to streaming, far, far more people do this than download shows on iTunes, but the networks haven’t really figured out how to make money with that yet either. It’s a challenged model when you consider that a one hour show on TV winds up with less than 1/4th the advertising in terms of commercial spots when it is viewed online. Basically, they’d need to charge 4x as much money per viewer to break even with television. Advertisers don’t want to pay 4x (surprise!) and adding more commercial spots to online streams risks alienating viewers.

    Another problem is measuring who’s watching. The Nielsen system for television reports very thoroughly on that. Determining the demographic makeup of Internet usage isn’t always easy to do via web logs. Nielsen and comScore can provide such information, but then you’re right back to a panel based system that does not measure everybody.

    We can all probably agree that business models are being turned on their heads and that new models must emerge, but right now, as far as what they will be, you should consult your Magic 8 Ball.

    As long as the buyers and sellers of advertising rely on the data to make the buy/sell transaction, the Nielsen data will be important.

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