Telemundo’s ‘El Senor de los Cielos’ June’s Second Most Watched Program, Regardless of Language, Among Adults 18-49 in Key Markets
via press release:
“EL SENOR DE LOS CIELOS” SECOND MOST WATCHED PROGRAM, REGARDLESS OF LANGUAGE, AMONG ADULTS 18-49 IN KEY MARKETS
World Cup Qualifier Game “Rumbo Al Mundial” was the #1 Program, Regardless of Language, in Key Markets
Telemundo Stations Deliver Double and Triple Digit Year-Over-Year Growth Across Key Demos
MIAMI- June 27, 2013 – Telemundo Media’s original production, “El Señor de los Cielos,” finished June sweeps as the second most watched program, regardless of language, in key markets, according to Nielsen. Telemundo’s “Rumbo al Mundial” Soccer World Cup Qualifier between Panama and Mexico (Friday, June 7 at 9PM ET) delivered the #1 program in Los Angeles, Houston and San Francisco among total viewers and adults 18-49, regardless of language. In addition, Telemundo Stations also scored double and triple digit year-over-year growth in key markets with its late evening news and Telemundo Media’s original productions “La Voz Kids” and “La Patrona.”
“El Señor de los Cielos” (The Lord of the Skies, M-F 10pm ET) continues to captivate audiences coast to coast. The mega production, ranked #2 across all stations, regardless of language, in adults 18-49 in Los Angeles, New York and Miami. It also ranked #3 in its time period among adults 18-49, regardless of language, in Houston and Dallas. Collectively, in all nine LPM markets “El Señor de los Cielos” delivered double and triple digit year-over-year growth, among total viewers (+98%) and adults 18-49 (+129%) in its time period vs. June 2012.
In addition to placing #1 in Los Angeles, Houston and San Francisco among total viewers and adults 18-49, regardless of language, Telemundo’s “Rumbo al Mundial” was the most watched program among adults 18-49, regardless of language, in Miami, Dallas and Chicago. It also ranked as the #1 Spanish-language program among total viewers in Chicago and Phoenix and #1 Spanish-language telecast among adults 18-49 in Denver.
Telemundo Station’s late evening newscasts delivered extraordinary triple year-over-year growth in their time period among total viewers in San Francisco (+423%), Phoenix (209%), Dallas (+138%) and Houston (+106%), and among adults 18-49 in San Francisco (+394%), Phoenix (+134%), Los Angeles (+123%), Dallas (+102%) and Chicago (+100%). Collectively, in all nine LPM markets late evening newscasts delivered double digit year-over-year growth among total viewers (+61%) and adults 18-49 (+86%) vs. June 2012.
“La Voz Kids,” the singing competition series based on the phenomenon “The Voice,” delivered exceptional triple digit year-over-year growth in all nine LPM markets. Collectively, the reality series averaged more than 1.1 million total viewers (+211% vs. June 2012) with more than 500,000 among adults 18-49 (+206% vs. June 2012).
“La Patrona” (The Boss, M-F 9pm ET) delivered impressive year-over-year gains in its time period in all nine LPM markets. Collectively, the program delivered double digit gains among total viewers (+50%) and adults 18-49 (+43%) vs. June 2012.
This past May, Telemundo affiliates also reported excellent performance during the sweeps period. Affiliates in El Paso, Laredo, McAllen and Yuma ranked #1 among adults 18-49, across all local stations*, regardless of language, in primetime; while stations in Amarillo, Boston, San Diego and Waco ranked #1 across Spanish-language stations during the same time period.
Source: Nielsen NSI, June STD (June 1 – June 19) vs. June 2012. NSI Local Data; May 2013 Sweeps M-F 7p-11p EST/PST TP
TGS LPM Markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Denver.
*Includes all U.S. licensed stations.
Telemundo Station Group, part of Telemundo Media, owns 15 television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 5,000 hours of unique and relevant local content each year, including award-winning news, public affairs and entertainment programs, Telemundo Station Group serves Hispanic viewers in the metropolitan areas of Los Angeles, New York, Miami, Houston, Dallas/Ft. Worth, Chicago, Bay Area, San Antonio, Phoenix, Fresno, Denver, Las Vegas, Boston, Tucson, and Puerto Rico. In addition, Telemundo Station Group offers support to 50 affiliates across the country and manages dedicated local websites and applications, and a digital out-of-home operation that reaches consumers in 17 Hispanic markets. Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world.