TV Ratings Friday: 'Cult' Returns Low, 'Ann Curry Reports' Wins Night, 'Dateline' Up, '20/20' Down

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June 29th, 2013

Cult The Devil You Know

Adults 18-49: Rating/Share 1.3/5 1.1/4 0.8/3 0.5/2 0.1/0
Total Viewers (million) 6.048 3.877 4.407 1.708 0.587

NBC was number one in adults 18-49  and with total viewers.

On NBC, Dateline garnered a 1.2 adults 18-49 rating up 20 percent from last week’s 1.0. The premiere of Ann Curry Reports notched a 1.3 adults 18-49 rating, up 44 percent from Rock Center’s 0.9 in the time period last week.

On ABC, What Would You Do earned a 1.1 adults 18-49 rating down 8 percent from last week’s 1.2. 20/20 scored a adults 18-49 rating down 27 percent from last week’s 1.5.

On the CW, Cult returned to a 0.1 adults 18-49 rating  down 50 percent from a 0.2 for its most recent episode on April 5. A second episode at 9PM also earned a 0.1 adults 18-49 rating. Your predictions were too pessimistic. (You were mean and rooted for a 0.0!) However, the second episode garnered a 0 share, so you got pretty close.


Overnight broadcast primetime ratings for Friday, June 28, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline (8-10PM) 1.2/5 6.08
ABC Shark Tank -R 1.0/4 3.94
CBS Undercover Boss - R 0.9/4 3.86
FOX Bones - R 0.6/2 2.19
CW Cult 0.1/1 0.70
9:00 ABC What Would You Do? 1.1/4 3.72
CBS Hawaii Five-0 - R 0.7/2 4.09
FOX The Following - R 0.3/1 1.23
CW Cult 0.1/0 0.47
10:00 NBC Ann Curry Reports: A Face in the Crowd 1.3/4 5.98
ABC 20/20 1.1/4 3.97
CBS Blue Bloods - R 0.7/2 5.27


In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore telecast) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

-Friday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • tom

    Super low, but at least it isn’t 0.0!!! However, adjustments MIGHT change things!!!!

  • battye

    Cult – 0.1/0. Lowest rated (original?) scripted show in network television history?

  • Andrew

    At least Wilfred beat Cult.

  • Wayne

    Why can’t people comment on Cable News numbers anymore?

  • John A

    CW just should have posted them online. Nikita and Spn Repeated better together.

  • Noel

    Wow Cult! I am glad I only saw the pilot, and that was terrible, which is bad considering I enjoy most CW shows.

  • Liam

    Cult: I don’t even know what to say. 0.1 and 0% share. I think next week it will hit a 0.0 since its the day after Independence day.

  • MAthew

    why was there no final thursday ratings

  • John A

    Yeah any sign of Thursday Finals?

  • buttondiet

    I mean, I know viewers mean nothing, but they pretty much all came back for the first episode of Cult…looks like they didn’t stick around though!

  • DonnaT

    Uggh, Cult! Stopped watching the show about a week before it was yanked but I still can’t believe that The CW is so … desperate… in its mission to provide as much “new or unaired” programming to except a burn off of Cult at these super low ratings. As others have noted Nikita/SPN reruns would be more popular.

  • Matt

    My contry airs Cult on HBO Plus, and I watched a couple of episodes which were kinda baddass.. Maybe, it’s the CW jinxing the show.

  • Matt


  • CBSviewer

    Hawaii Five-0 skews much younger than Blue Bloods. I don’t know why but next week CBS will repeat two episodes of Blue Bloods.


    Happy that the Ann Curry special did well. Hate what TODAY did with her. TODAY deserved the ratings fall after the firing… I switched to GMA…

  • Liam

    At battye

    A show called “CW Now” back when the CW first started hit a 0.1/0 and I think 353,000 viewers. It was a really lowly rated show and that cetain episode aired against the super bowl. Google the show if you want more info.

  • sylvie

    Last year CSI NY hit .8/3 with 4.66 viewers , I think I will not the only one who will miss CSI NY , CBS too :)

  • Michael

    Ann Curry should get her own show like Rock Center. Excellent reporting on her part.

  • Louis

    Go Anne!!!! Your fans support you whether it’s morning or night!

  • time

    CW, I think it’s time to bring Nikita back for a full season.

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