TV Ratings Friday: 'Cult' Returns Low, 'Ann Curry Reports' Wins Night, 'Dateline' Up, '20/20' Down

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June 29th, 2013

Cult The Devil You Know

Adults 18-49: Rating/Share 1.3/5 1.1/4 0.8/3 0.5/2 0.1/0
Total Viewers (million) 6.048 3.877 4.407 1.708 0.587

NBC was number one in adults 18-49  and with total viewers.

On NBC, Dateline garnered a 1.2 adults 18-49 rating up 20 percent from last week’s 1.0. The premiere of Ann Curry Reports notched a 1.3 adults 18-49 rating, up 44 percent from Rock Center’s 0.9 in the time period last week.

On ABC, What Would You Do earned a 1.1 adults 18-49 rating down 8 percent from last week’s 1.2. 20/20 scored a adults 18-49 rating down 27 percent from last week’s 1.5.

On the CW, Cult returned to a 0.1 adults 18-49 rating  down 50 percent from a 0.2 for its most recent episode on April 5. A second episode at 9PM also earned a 0.1 adults 18-49 rating. Your predictions were too pessimistic. (You were mean and rooted for a 0.0!) However, the second episode garnered a 0 share, so you got pretty close.


Overnight broadcast primetime ratings for Friday, June 28, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline (8-10PM) 1.2/5 6.08
ABC Shark Tank -R 1.0/4 3.94
CBS Undercover Boss - R 0.9/4 3.86
FOX Bones - R 0.6/2 2.19
CW Cult 0.1/1 0.70
9:00 ABC What Would You Do? 1.1/4 3.72
CBS Hawaii Five-0 - R 0.7/2 4.09
FOX The Following - R 0.3/1 1.23
CW Cult 0.1/0 0.47
10:00 NBC Ann Curry Reports: A Face in the Crowd 1.3/4 5.98
ABC 20/20 1.1/4 3.97
CBS Blue Bloods - R 0.7/2 5.27


In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore telecast) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

-Friday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • One

    Tuh, kindness. It’s for the weak, Ms. Bibel.

  • a p garcia

    Ann would probably say, “Take that Matt”.

  • Joseph

    With next Friday (July 5th) being in the middle of the four-day July 4th weekend, it’s possible that “Cult” next week could hit a 0.0 in the 18-49 demo.

    To hit that dubious mark, it would probably have to draw no more than 300,000 viewers nationally. Thanks to the fact so few people will be watching TV next Friday (and many of those who do will be watching local baseball), such a historic low is possible.

    I would guess that the 470,000 veiwers that the 9 P.M. episode drew last night (June 28th) might be the smallest viewership for any prime-time show on a “major” broadcast network (read: ABC, CBS, The CW, Fox, NBC, as well as the defunct DuMont, UPN and WB networks) since about 1950.

    I wonder if our own Cancellation Bear might interrupt his vacation in the woods and put “Cult” out of it’s misery before it has a chance to achieve such a historically dubious honor.

  • Alan

    OMG Cult!

  • Ram510

    I still can’t believe people aren’t watching Cult, it’s actually pretty interesting

  • Tom

    @ Joseph

    Re: “I wonder if our own Cancellation Bear might interrupt his vacation in the woods and put “Cult” out of it’s misery….”

    That would make eminent sense if you weren’t referring to a network that tried to resuscitate the hideous LA Complex just to pick up some bucks online. I enjoy speculating about the CW as much as anyone, but I just don’t believe it’s the intention of CBS/Warners to fund CW productions at a level that will permit the CW network to compete for ratings with the major networks. For CBS/Warners, it’s all about wringing maximum returns from minimal investments.

  • Pepper

    Wow, the Following repeats horribly. The CW should yank the Cult burn off eps and just post them online – SPN and Arrow repeats would probably score at least a 0.3

  • thesnowleopard

    Ouch at Cult. Kind of a pity, since they dropped a couple of big revelations that moved the story forward, but I guess if you weren’t already following the show, you’d be unlikely to care about them, anyway.

    I’d be unsurprised to see this turn into a *real* cult show down the road, though. Maybe that’s what the CW is thinking. It’s hard to say, since part of the show’s problem has always been the way they advertised it. Even if I do think it’s a weird show with a deliberately limited audience at the best of times.

    Yeah, ’cause 22 episodes of 0.2s during the regular fall-spring season are exactly what the CW is salivating for. Crowing over the fact that Nikita finished out its season doing scarcely better than Cult is doing at the end of June is getting mighty pathetic about the fan denial, don’t you think?

  • r0ckmypants

    @Joseph – The Cancellation Bear has already devoured Cult. This is a mid-summer, back-to-back episode, three-week-and-done burn off.

  • harry

    i am from a small european country and 470.000 viewers are considered really low here in my small country… i cant imagine how bad this is for us television lol at cult.

  • Brandy

    I dont understand some peoples thinking.Nikita gets 0.2_0.4 yet it should be moved off fri, given a good leadin,promoted more, given a full final season.GG/90210 get the same ratings, yet people say they shouldve been moved to fri, GG didnt deserve a final season, they shouldve been cancelled & pulled of air sooner,people said 90210 didnt deserve/shouldnt get a short final season.

  • CBSviewer

    @ sylvie

    CBS probably regrets CSI: Miami cancelation too.

  • rob60990

    “CBS probably regrets CSI: Miami cancelation too.”

    CBS doesn’t regret cancelling either show. They were both very expensive and way past their prime. They were not going to start growing again.

  • duke

    what is considered good and bad rating

  • harry

    You can tell what is considered good or bad by seeing the best ratings a network has and worst for its scripted series. example is ABC . best 2 shows modern family and greys anatomy with 4.4 and 3.1 season average and happy endings 1.2 rating average. so you know 1.2 is bad for abc , 2.0+ = approaching good and 3.0+ = success…

  • charmedcraft

    So 0.70 is like 700,000 viewers right? And Cult still only got a 0.1 rating? Ratings make me crazy trying to figure them out.

  • TheFrenchGuy

    The CW will not repeat Supernatural during August and September. Someone knows why ?

  • Tony

    Ann shows that she is still a reporter who does human stories, and wants to stay away from the tabloid culture that has become NBC News.

    60 Minutes should hire her.

  • thesnowleopard

    Do you have a source for that? I don’t think we’ve heard anything one way or the other. SPN repeats very well for the network–though it’s possible they can’t do it because they’re running low on episodes they still have the rights for. They could be saving them for October to establish the Tuesday night slot before the show returns.

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