via press release:
FINAL MATCHES OF THE CONFEDERATIONS CUP SCORE TOP RATINGS FOR UNIVISION NETWORKS
Brazil’s Victory over Spain Delivered Highest Rated Match of 2013 FIFA Confederations Cup Reaching 6.4 Million Viewers
Univision Network and Finale Ranked as the No. 1 Most Social Broadcast Network and Show, respectively, regardless of language, on June 30
MIAMI – JULY 1, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, today announced that its coverage of the final match in the 2013 FIFA Confederations Cup finale, in which Brazil defeated Spain to take the Cup, delivered the highest rated broadcast among the tournament’s 16 matches.
Overall, the 2013 FIFA Confederations Cup on Univision Networks reached 18.6 million Total Viewers 2+ who tuned in to all or part of the tournament’s 16 matches, up +71% from the 2009 competition. The 2013 matches averaged 1.6 million Total Viewers 2+, 899,000 Adults 18-49 and 475,000 Adults 18-34 – growth of +99% among Total Viewers 2+, +91% among Adults 18-49 and +73% among Adults 18-34 versus the 2009 Confederations Cup. In addition, the 2013 Confederations Cup on Univision Networks saw viewership growth over the 2009 tournament in many markets among:
· Persons 2+ in Los Angeles (+31%), New York (+5%), Miami (+11%), Houston (+79%), Dallas (+73%), Chicago (+43%), San Francisco (+13%), Phoenix (+93%) and Sacramento (+50%)
· Adults 18-49 in New York (+28%), Houston (+43%), Dallas (+57%), Chicago (+50%), Phoenix (+25%) and Sacramento (+50%)
· Adults 18-34 in New York (+27%), Houston (+11%), Dallas (+25%), Chicago (+40%), Phoenix (+10%) and Sacramento (+33%)
The final match of the FIFA Confederations Cup between Brazil and Spain was broadcast live on Sunday, June 30 from 6 p.m. to 7:56 p.m. ET on the Univision Network, averaging 4.0 million Total Viewers 2+, 2.4 million Adults 18-49 and 1.3 million Adults 18-34. Overall, 6.4 million viewers tuned in to all or part of the broadcast to see Brazil crowned as champion of the Cup. In addition, Univision’s coverage of the Confederations Cup final match made Univision the highest viewed broadcast station during the time period among:
· Persons 2+ in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
· Adults 18-49 Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
· Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
Additionally, the Brazil and Spain final match ranked as the most social broadcast show on June 30, regardless of language. The Univision Network ranked as the no. 1 broadcast network with social activity day of the match, according to Trendrr.
Earlier in the day, the third place match-up, broadcast live on Sunday, June 30 from 12 p.m. to 2:47 p.m. ET on Univision saw an average of 1.8 million Total Viewers 2+, 907,000 Adults 18-49 and 394,000 Adults 18-34 tune in to see Italy defeat Uruguay with 4.2 million viewers tuning in to all or part of the broadcast.
Live streaming of all 2013 Confederations Cup matches was available in the U.S. and Puerto Rico for free at UnivisionDeportes.com, online and on the mobile web, and featured a Facebook plug-in with real-time commentary from fans. This included in-depth online and mobile coverage such as online video game highlights, daily stats and standings, the latest news, calendars and more.
In addition, fans were able to join the conversation throughout the tournament on Twitter via @UnivisionSports with the hashtag #UDCopaConfed as well as comment along with others on Facebook.com/UnivisionDeportes. The Facebook page featured a match predictor app that will allow fans to guess the scores of all games and compete for the top spot on the leader board.
The FIFA Confederations Cup is an association football tournament for national teams, currently held every four years by FIFA. It is contested by the holders of each of the six FIFA confederation championships – AFC, CAF, CONCACAF, CONMEBOL, OFC and UEFA – along with the FIFA World Cup holder and the host nation, to bring the number of teams up to eight. Since 2005, the tournament has been held in the nation that will host the FIFA World Cup in the following year, acting as a rehearsal for the World Cup. Brazil is hosting this year’s Confederations Cup in six cities: Belo Horizonte, Brasilia, Fortaleza, Recife, Rio de Janeiro and Salvador.
Source: The Nielsen Company, NPM, L+SD data. Nielsen Fast Nationals, reach figures based on Nielsen Fast Cume Report. The Nielsen Company, NSI, (6/30/13), 3 p.m.-5:00 p.m. ET, live game across time zones. 2013 vs. 2009 comparison based on matches on Univision and UniMás stations (06/15/13-06/30/13) vs. (06/14/09-06/28/09). 2013 tournament based on Live +SD data, 2009 tournament based and Live data.