'American Ninja Warrior' Wins its Second Hour From 9-10 p.m. in 18-49; Grows 54% from First Half-hour to Fourth

Categories: Network TV Press Releases

Written By

July 2nd, 2013

American Ninja Warrior

via press release:

From 8-10 p.m. ET, the NBC season premiere of "American Ninja Warrior" (1.7 rating, 5 share in adults 18-49, 4.9 million viewers overall) grew dramatically through its time period, generating this half-hour track: 1.3, 1.6, 1.8, 2.0. “Ninja” grew by 54% from its first half-hour to its fourth in 18-49 (to a 2.0 from a 1.3) and by 23% or 1 million persons in total viewers (5.4 million vs. 4.4 million). In the time period, “Ninja” ranked #2 among ABC, CBS, NBC and Fox in 18-49 and total viewers and finished #1 among those networks in all key adult-male demos.
For its second hour, “Ninja” is #1 in 18-49 among ABC, CBS, NBC and Fox (with a 1.9 rating for that hour), as well as all key adult-male demos. For the full time period, “Ninja” was #2 in 18-49 (within a tenth of a point of #1) and total viewers among those nets and #1 in all key adult-male demos.
Keep in mind that last year’s “American Ninja Warrior” premiere benefited from a 3.2 lead-in from “America’s Got Talent.” Despite that advantage for the year-ago debut, this year’s “Ninja” premiere finished within 0.7 of a point of that year-ago debut (1.7 vs. 2.4). Last year’s premiere also benefitted from a higher-viewership date, May 21, and a higher-viewership time period, 9-11 p.m. Last year’s fourth half-hour did a 2.2 and this year’s fourth half-hour did a 2.0.
From 10:01-11 p.m. ET, the debut of "Siberia" (1.1/3 in adults 18-49, 3.2 million viewers overall) ranked #2 or tied for #2 in the slot among ABC, CBS and NBC in adults 25-54, adults 18-34 and all key adult-male demos versus original drama competition on ABC and CBS.
“Siberia” maintained 92% of its 18-49 rating from its first half-hour to its second (to a 1.1 from a 1.2) despite airing in the 10 p.m. ET hour, and maintained 100% in adults 25-54 (1.4 for both half-hours).

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