Lifetime Locks in Double-Digit Year-Over-Year Growth for Second Quarter 2013

Categories: Network TV Press Releases

Written By

July 2nd, 2013

Jodi Arias Dirty Little Secret

via press release:

 

LIFETIME LOCKS IN DOUBLE DIGIT YEAR-OVER-YEAR GROWTH FOR SECOND QUARTER 2013,

MARKING BEST SECOND QUARTER IN FOUR YEARS AMONG KEY DEMOGRAPHICS

 

Network Posts +10% Jump among Total Viewers and Adults 25-54,

+9% Growth with Women 25-54; and +3% in Adults 18-49

 

LOS ANGELES, CA (July 2, 2013) – On the heels of posting year-on-year growth for the month of May, Lifetime has registered double digit year-over-year growth in key demographics for Second Quarter 2013 vs. Second Quarter 2012, including a +10% jump among Total Viewers and Adults 25-54, +9% increase in Women 25-54, +3% with Adults 18-49 and +1% in Women 18-49.

 

The quarter marked Lifetime’s best second quarter in four years with Total Viewers, Adults 25-54, Women 25-54 and Adults 18-49, and a network best in three years among Women 18-49.  2Q13 also represents the network’s strongest 2Q year-on-year growth with Women 25-54 in 11 years (2Q02, +26%) and in eight years with Adults 25-54 (2Q05, +11%), according to Nielsen Research.

 

In addition, Lifetime posted major jumps in rankings, placing in the top ten among Women 18-49 (#6, up from #9 in 2Q12) and Women 25-54 (#7, up from #9).  It ranked #12 with Adults 25-54 (up from #15), #14 among Total Viewers (up from #15) and #15 with Adults 18-49 (up from #18).

 

With the world premieres of the Lifetime Original Movies Anna Nicole, Jodi Arias: Dirty Little Secret and Ring of Fire, the network was 2Q13’s number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+.  Anna Nicole and Jodi Arias: Dirty Little Secret were the top two movie telecasts across cable with Women 25-54, Women 18-49, Adults 18+ and Women 18+.  Ring of Fire ranked as the quarter’s third most-watched movie telecast among Women 18+.

 

Year-to-date, Lifetime has grown +4% with Total Viewers vs. the first six months of 2012, as well as +3% with Adults 25-54 and Women 25-54, marking the second consecutive year of growth in the first half of the year for the three key demos.  Other Lifetime YTD highlights include:

 

·         Dance Moms Season 3 to date is the #1 original cable series in its Tuesday 9pm time period among Women 2+, Women 18+, Women 25-54 and Women 18-49.  Its season premiere on 1/1/13 delivered 2.8 million Total Viewers to become the most watched telecast of Dance Moms ever.

·         Anna Nicole is the #1 movie telecast across cable with Women 25-54, Women 18-49 and Women 18+.  Its 6/29 premiere was the #1 cable telecast of the night among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 18+ and Women 2+.

·         Prosecuting Casey Anthony is the #2 movie telecast across cable with Women 25-54 and Women 18+.  For the night of its premiere (1/19/13), Prosecuting Casey Anthony was the #1 telecast across ad-supported cable with Total Viewers, Adults 18+, Women 18+, Women 25-54 and Women 18-49.

·         Devious Maids is the #1 ad supported cable program among Women 18+ and Women 2+ in its Sunday 10p hour.

·         Preachers’ Daughters is currently Lifetime’s youngest skewing series with a median age of 33 years old.

·         The Client List ranks as the #1 scripted cable series in its Sunday 10-11pm time period with Women 25-54 and Women 18-49.

·         Lifetime is the #1 basic cable network for movies among Women 25-54 and Women 18+ across total day, as well as the #1 cable network for original movies among Women 25-54, Adults 18-49, Women 18-49, Women 2+ and Women 18+.

·         Lifetime has the top 5 original cable movies among Women 25-54, Adults 18-49 and Women 18-49 and 4 of the top 5 original cable movies among Total Viewers, Adults 25-54, Women 2+, Adults 18+ and Women 18+.

 

 
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