mun2 Weekends Heat Up Second Quarter: Up 34% Adults 18-49 During Weekend Prime

Categories: Network TV Press Releases

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July 2nd, 2013

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via press release:

 

mun2 WEEKENDS HEAT UP SECOND QUARTER:  UP +34% ADULTS 18-49 DURING WEEKEND PRIME; BEST SUNDAY NIGHT DELIVERIES IN NETWORK HISTORY

Cable Network Out-Delivers Discovery En Español, Galavision, Fox Deportes, Tr3s

mun2.tv Best Quarter Ever with 5.5 Million Streams for Quarter

UNIVERSAL CITY, CA – July 2, 2013 - mun2, the leading Hispanic entertainment cable network for young Hispanic adults, continued to have double digit growth on weekend prime (Saturday/Sunday, 7-11 p.m.) deliveries in the second quarter, according to Nielsen. For the quarter on weekend prime, the network was up +31%, delivering 135,000 total viewers and +34% delivering 78,000 adults 18-49, and was the #1 Hispanic entertainment cable network in weekend prime with women 18-34 and women18-49 out-delivering Discovery en Español, Galavision, Fox Deportes and Tr3s.  Programs that anchored and increased deliveries for the quarter remained mun2 original reality series I Love Jenni and Fugitivos de la Ley: Los Angeles, original music series Reventon, as well as the highest delivery for its mun2 Presents series with its mun2 Presents: Fast & the Furious 6.

In addition to weekend prime, mun2 had its best Sunday night deliveries in its history, up +54% with total viewers (123,000), +57% adults 18-49 (72,000) and +10% adults 18-34 (34,000). The network also is the fastest growing Hispanic cable network on Sunday night prime among women, up +47% women 18-34 (22,000) and up +105% women 18-49 (43,000).

The network continued its double-digit growth with women, up +19% with women 18-49 in prime (Monday-Sunday, 7-11 p.m.);  up +95% with women 18-49 and +36% women 18-34 in weekend prime; and in total day the network was up +29% with women 18-49.

During Monday through Sunday prime the network continued to out-delivered Spanish language broadcasting networks MundoFox (28,000 vs. 10,000), Estrella TV (28,000 vs. 27,000) and Azteca America (28,000 vs. 20,000) among adults 18-34.

During Fringe, the network was #1 and fastest growing across key demographics beating Discovery en Español, Galavision, Fox Deportes and Tr3s.

mun2.tv

mun2.tv continued its explosive growth marking its best quarter deliveries ever, up +207% (5.56 million) in video streams year-over-year and +223% growth in unique visitors, year-over-year. I Love Jenni season three content drove nearly 50% of all video streams on mun2.tv for the quarter with 2.6 million streams.

Quarter Program Highlights

I Love Jenni season three (Sunday, 9.p.m.)

The network’s original Hispanic celebrity reality series I Love Jenni continues to be the #1 Hispanic cable program during its time slot among adults 18-34, adults 18-49 and total viewers. I Love Jenni is to date, the most watched reality program on mun2 history with +167% (203,000) total viewers, +156% (123,000) adults 18-49, and +69% (59,000) adults 18-34..

Fugitivos de la Ley: Los Angeles (Sunday, 8p.m.)

Fugitivos de la Ley continues to grow in its time slot with +66% (111,000) total viewers, +51% (62,000) and adults 18-49.

Reventon (Sunday, Noon)

The networks original Regional Mexican music and lifestyle series Reventon continues to grow in its time slot up +13% (45,000) in adults 18-49 vs. the prior year.

mun2 Presents:  Fast & Furious 6 (Saturday, May 18 6p.m.)

The mun2 Presents special had its highest series delivery ever, with 243,000 total viewers, 112,000 adults 18-49, and 61,000 adults 18-34.

Pasion De Gavilanes (Monday-Thursday, 6p.m.)

Captivating telenovela Pasion De Gavilanes continues to drive Fringe deliveries, up +175% (151,000) in total viewers, +191% (102,000) in adults 18-49 and +109% (48,000) in adults 18-34 vs. the prior year during the same time period.

Source: Nielsen NPM L+SD IMP, 2Q’13  (4/1/13 – 6/30/13) vs. 2Q’12 (3/26/12 – 6/24/12), mun2 PAV for I Love Jenni S3, Fugitivos De La Ley LA, Pasion De Gavilanes, mun2 Presents, Reventon;  P18-34, F18-34, P18-49, F18-49 & P2+; vs. Hisp cable nets (mun2, GALA, DSE, FOXD, Tr3s); vs. Broadcast nets (MFX, AZA, ETV); Prime (Mon-Sun 7p-11p), Wknd Prime (Sat-Sun 7p-11p), Sun Prime (Sun 7p-11p), Fringe (M-F 4p-7p) and Total Day (M-Su 8a-2a). mun.tv source: Brightcove Analytics, Google Analytics

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