Seven Quarters of Growth for The Hub Network

Categories: Network TV Press Releases

Written By

July 2nd, 2013

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via press release:

 

ORIGINAL SERIES DELIVER GROWTH

IN THE SECOND QUARTER

FOR THE HUB NETWORK

 

The Hub Network Has 7 Consecutive Quarters of Growth

 

The Hub Network Is Top Kids Network in Co-Viewing

for 8 Consecutive Quarters

 

 

Quarterly Highlights:

 

-        In Total Day, the Hub Network had year-to-year growth for the seventh consecutive quarter among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households, and the sixth consecutive quarter among Women 25-54.

 

 

Program Highlights (all times ET):

 

-        The quarterly original series average of “The Aquabats! Super Show!” (Saturday, 1 p.m.) earned year-to-year delivery gains from the time period average a year ago among Kids 2-11 (+22%), Girls 2-11 (+62%), Kids 6-11 (+21%), Girls 6-11 (+56%), Adults 18-49 (+7%), Women 18-49 (+55%), Women 25-54 (+37%), Persons 2+ (+24%) and Households (+14%).

 

-        The quarterly original series average of “Littlest Pet Shop” (Saturday, 11:30 a.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+108%), Girls 2-11 (+150%), Kids 6-11 (+93%), Girls 6-11 (+252%), Adults 18-49 (+39%), Women 18-49 (+86%), Adults 25-54 (+52%), Women 25-54 (+90%), Persons 2+ (+98%) and Households (+83%).

 

-        “My Little Pony Friendship Is Magic” (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+33%), Girls 2-11 (+75%), Kids 6-11 (+63%), Girls 6-11 (+130%), Women 25-54 (+14%), Persons 2+ (+37%) and Households (+49%).

 

-        The quarterly original series average of “Pound Puppies” (Saturday, 9:30 a.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+10%), Girls 2-11 (+24%), Girls 6-11 (+13%), Persons 2+ (+20%) and Households (+13%).

 

-        The quarterly series average of “R.L. Stine’s The Haunting Hour” (Saturday, 6 – 7 p.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+9%), Kids 6-11 (+48%), Girls 6-11 (+38%), Persons 2+ (+4%) and Households (+4%).

 

-        The quarterly original series average of “SheZow” (Saturday, 12:30 p.m.) earned year-to-year delivery gains from the time period average a year ago among Girls 2-11 (+93%), Kids 6-11 (+13%), Girls 6-11 (+110%), Adults 18-49 (+39%), Women 18-49 (+70%), Adults 25-54 (+24%), Women 25-54 (+30%), Persons 2+ (+33%) and Households (+37%).

 

-        “Strawberry Shortcake’s Berry Bitty Adventures” (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+65%), Girls 2-11 (+128%), Kids 6-11 (+19%), Girls 6-11 (+88%), Women 25-54 (+110%), Persons 2+ (+65%) and Households (+67%).

 

-        The quarterly original series average of “Transformers Prime Beast Hunters” (Friday, 7:30 p.m.) earned year-to-year delivery gains from the time period average among Kids 2-11 (+273%), Kids 6-11 (+450%), Adults 18-49 (+758%), Women 18-49 (+546%), Adults 25-54 (+614%), Women 25-54 (+443%), Persons 2+ (+453%) and Households (+392%).

 

 

Co-Viewing:

 

-        For eight consecutive quarters, the Hub Network was the most co-viewed children’s network in Kids 2-11 watching with Adults 18-49. Thirty five percent (35%) of The Hub’s Kids 2-11 watched with an Adult 18-49, ahead of ALL kids cable networks, including Disney Channel (20%), Nickelodeon (25%), Cartoon Network (19%), Disney XD (19%) and Nicktoons (18%).

 

 

(Source: The Nielsen Company, program based dayparts, most current, Nielsen months and quarters as noted, and 6/24/13-6/30/13 vs. 6/25/12-7/1/12, growth by delivery, co-viewing from NPower)

 

 
  • jamie

    I wouldn’t be surprised if the Hub overtakes Nickelodeon soon.

  • john

    I’m sure it’s those Hercules the Legendary Journey reruns that did the trick.

  • Kevin

    Transformers Prime has been a tremendous show. It’s unfortunate they are ending it due to upcoming Michael Bay movie. If they are smart, they will build upon the formula of hi how with a new reincarnation. Not having combines aka gestalts is a disappointment.

  • Fred

    I love Pound Puppies. Season 3 has been fantastic!

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