'The Bachelorette' Surges to New Season Highs in Viewers and Adults 18-49

Categories: Press Releases

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July 2nd, 2013

The Bachelorette Premiere May 27 2013

via press release:


“The Bachelorette” Surges to New Season Highs in Viewers and Adults 18-49


ABC’s “Mistresses” Shoots Up by 58% in TV Playback Among Adults 18-49


On its First Telecast in 3 Weeks, ABC’s “Extreme Weight Loss” Returns

Up 20% in Adults 18-49 to Equal its Highest Rating Since Last July


ABC’s “Motive” Outdraws Fox’s “Does Someone Have to Go?” on Thursday at 9pm


On its First Telecast in 4 Weeks, ABC’s “Rookie Blue” Returns with 100% Retention

Of its Last Airing in Key Adults and Finishes No. 1 in its Slot Among Adults 25-54



Week No. 40



“The Bachelorette” (8:00-10:01 p.m.)

From 8:00-10:00 p.m. against the NHL Stanley Cup Finals on NBC, ABC’s “The Bachelorette” ranked as the No. 1 regular program in its 2-hour time period with Total Viewers (6.6 million) and Adults 18-49 (2.0/6). In addition, the ABC unscripted series won its time slot in key Women (W18-49/W25-54).  Spiking by double digits week to week in Total Viewers (+20%) and Adults 18-49 (+18%), “The Bachelorette” hit season highs in both measures.


“Mistresses” (10:01-11:00 p.m.)

At 10:00 p.m., ABC’s “Mistresses” is seeing substantial gains via TV playback.  Based on the first round of Live + 7 Day ratings for the new drama, “Mistresses’” debut in Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data.  In the Live + 3 Day ratings, “Mistresses” has increased by 5-tenths of an Adults 18-49 rating point from its next day number on each of its first 3 telecasts.



“Extreme Weight Loss” (8:00-10:00 p.m.)

On its first telecast in 3 weeks, following preemptions for the NBA Finals, ABC’s “Extreme Weight Loss” was up 20% in Adults 18-49 over its last airing (1.2/4 vs. 1.0/3 on 6/4/13), equaling its highest rating since July 15, 2012Hitting new season highs in Adults 18-34 and Women 18-34, “Extreme Weigh Loss” also delivered its best numbers since July 15, 2012 on both measures.


  • Building from 8:00-10:00 p.m. against stiff Tuesday competition from Fox’s “So You Think You Can Dance” and NBC’s “America’s Got Talent,” the ABC unscripted series grew by 11% in viewers (3.7 million to 4.1 million) and by 30% in young adults (1.0/4 to 1.3/4) from its first half-hour to its final half-hour.




“Motive” (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC’s “Motive” outdrew Fox’s “Does Someone Have to Go?” by 2.9 million Total Viewers (5.1 million vs. 2.2 million).


“Rookie Blue” (10:01-11:00 p.m.)

On its first telecast in 4 weeks, following preemptions for the NBA Finals, ABC’s “Rookie Blue” held 100% of its most recent airing among both Adults 18-49 (1.2/4) and Adults 25-54 (1.6/4).


  • The ABC drama ranked No. 1 in the 10 o’clock hour with Adults 25-54 for the 2nd time in 3 telecasts.


WEEK NO. 40:   ADULTS 18-49            TOTAL VIEWERS

No.1   NBC 1.3      No.1 CBS     5,710,000

No.2   CBS 1.2      No.2 NBC     4,850,000

No.2   FOX 1.2      No.3 ABC     3,740,000

No.4   ABC 1.0      No.4 FOX     3,280,000

No.5   CW  0.2      No.5 CW        710,000



Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 06/24/13.

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