via press release:
OVER 10 MILLION PEOPLE TUNED IN TO THE MID-SEASON RETURN OF
“THE GAME” & THE PREMIERE OF BET NETWORKS ORIGINAL MOVIE
“BEING MARY JANE” STARRING GABRIELLE UNION
“The Game” Season Six Mid-Season Return is Now the #1 Weeknight ‘Returning’ Sitcom Telecast on ALL of Cable Among Adults 18-49 this Season
“Being Mary Jane” is the #1 Weeknight Primetime Television Movie for the Year Among Adults and Women 18-49
NEW YORK – July 3, 2013 – BET Networks commanded the night with more than 10 million viewers during the season six mid-season return of “THE GAME” (10 p.m. premiere and 12 a.m. ET encore broadcast) and the world television premiere of “BEING MARY JANE” (10:30 p.m. ET premiere). The mid-season six return of “THE GAME” holds its place as cable’s #1 Returning Weeknight Sitcom on ALL Cable among Total Viewers 2+ & Adults 18-49, and is the #1 Weeknight Sitcom among Women 18-49 on ALL Television. The BET Premiere Cinema original movie “BEING MARY JANE,” is now television’s Top 5 Weeknight Original Movie premiere of ALL TIME among Adults 18-49 and Women 18-49.
BET Networks also commanded the conversation over social media the night of July 2, 2013 with three of its original programs including “BEING MARY JANE,” “THE GAME” and an encore presentation of the "BET AWARDS '13." (Source: SocialGuide). During the live broadcast of “BEING MARY JANE,” from 10:30 p.m. – 12:00 a.m. ET, the premiere generated over 455,000 social interactions, peaking at 11,000 tweets-per-minute towards the end of the movie. The dialogue also continued over Twitter as nine topics trended during the airing with references to “BEING MARY JANE” including #BEINGMARYJANE, Gabrielle Union, Omari Hardwick and Never Answer. In addition, online traffic for “BEING MARY JANE” content on BET.com more than doubled on the day of the premiere over the day before. (Source: Omniture 7/2 vs 7/1).
“BEING MARY JANE” chronicles the complex life of Mary Jane Paul (played by Gabrielle Union) a fiercely independent and successful modern woman who is struggling to balance life, love, career and family. Executive producers are Salim and Mara Brock Akil. The movie was written by Mara Brock Akil; directed by Salim Akil. The movie was produced by BET Productions and Akil Productions. The new original series “BEING MARY JANE” is slated to premiere in 2014.
“THE GAME” is a half hour comedy that takes a behind-the-scenes look at the “dysfunctional” football family of the San Diego Sabers, as they navigate fame, relationships and the pressures of professional football. New episodes of “THE GAME” will continue next Tuesday, July 9 at 10:00 pm ET. “THE GAME” is executive produced by Mara Brock Akil, Salim Akil, Kenny Smith, Erica Montolfo-Bura and Kelsey Grammer.
Viewers can also find show updates on Facebook by liking the fan pages at Facebook.com/BETthegame andFacebook.com/BeingMaryJane. Also, join the conversation on Twitter by using hashtags: #thegameBET and #BeingMaryJane; follow the shows for all updates & special surprises @thegameBET and @BeingMaryJane. For more information about these shows visit BET.com.