USA Network Launches TV Everywhere as Part of Larger Company Roll-Out Across NBCUniversal

Categories: Network TV Press Releases

Written By

July 3rd, 2013

USA-LOGO

via press release:

USA NETWORK LAUNCHES TV EVERYWHERE AS
PART OF LARGER COMPANY ROLL-OUT ACROSS NBCUNIVERSAL

USA Unveils TVE On Its Site, As Well As On New App “USA Now” On iOS,
And Available On Android In July

NEW YORK – July 3, 2013 – USA Network announced today the launch of TV Everywhere, giving fans unprecedented access to its original content the day after air – anywhere, anytime, on any device. USA is the first cable entertainment network within NBCUniversal to provide this offering, which marks an important step in the company’s long-term strategy to provide both viewers and marketers a user friendly way to engage with its content on multiple platforms. USA fans will be able to access their favorite original series via www.usanetwork.com and a new app, “USA Now,” which derives its name from the Bravo Now app. Launching today for iOS, “USA Now” will be available in an Android version in mid-July.

“We know many of today’s viewers live in a time-shifted world and are consuming content on multiple screens. TV Everywhere allows us to cater to this audience,” said Chris McCumber, Co-President of USA Network. “Making our original series more accessible on digital platforms is a key driver of audience growth, and allows fans to interact with our content on an even deeper level,” said Jeff Wachtel, Co-President, USA Network.

USA’s TV Everywhere will include a powerful offering of streamed episodes, along with second screen experiences, infused with social networking opportunities. Fans will be able to watch episodes from the network’s portfolio of hit originals, including GRACELAND, Suits, Burn Notice and Psych. The second phase of USA’s TV Everywhere roll-out will incorporate additional second screen capabilities, such as personalization and more gamification elements. Viewers will receive show recommendations based on their viewing habits, and have the ability to sign-up for alerts on the latest updates about newly available content and social activations.

"Through our commitment to bringing viewers TV Everywhere from across our portfolio of networks, advertisers are going to have so many more places to showcase their brands and products to a highly engaged, digital audience," said Linda Yaccarino, President, Advertising Sales, NBCUniversal. "USA Now means more access to USA's valuable consumers who are taking every advantage of second screen viewing, providing increased reach opportunities for all our advertising partners."

TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through USA Network digital touchpoints on PCs, mobile devices, tablets and on the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere,” including, Armstrong, Cablevision's Optimum TV, DISH Network, Mediacom, Suddenlink, and Verizon FiOS. Once the Android app launches in mid-July, “USA Now” will be available to approximately 50% of the Pay TV households. The network expects to add Comcast and other MVPDs in the coming weeks.

Earlier this year during Upfronts, USA unveiled an innovative web design to unify the viewing experience – both visually & functionally. The network also launched “USA Sync,” which syndicates content to over 95 million users across the web, mobile and social channels, as well as leading second screen apps, including Shazam, Viggle, zeebox, and NextGuide.
Committed to giving fans fun digital entertainment, USA has launched second screen activations across all its original programs, including Emmy-nominated Psych: HashTag Killer, the award winning graphic novel series Burn Notice: A New Day, and most recently, GRACELAND: Undercover and Necessary Roughness: TK Gets Real.

USA partnered with Bottle Rocket Apps, which specializes in building custom, high-end mobile apps, to design “USA Now,” for iOS and Android.

The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. The network has garnered an Emmy nomination for its fan favorite Psych: HashTag Killer along with multiple Shortys and an Advertising Age Vanguard Media award. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com with social touchpoints on Facebook and Twitter. Characters Welcome.

 
  • John (thestickercast.com)

    Time Warner isn’t a participating MVPD. Of course!

  • The End

    This comes across as the future of TV viewing to me.

  • Dale Sullivan

    Wonderful idea!I have trouble with “Sync” (only because I can’t always get a clear signal,) but when it works, it’s great! And many of my fav shows are USA product!

  • DonJ1973

    I like the ability to watch episodes on my app, but I wish they would keep episodes or better yet past episodes up longer. I get they don’t want to essentially give away these episodes for free for those who aren’t cable/satellite subscribers so you need to log-in, but for those who are and are paying for the content, I would like the episodes to stay up longer or better yet post a back catalogue.

  • MichaelChickless

    Are you guys gonna post the story about Southwest Airlines beginning to offer live TV on flights?

  • MichaelChickless

    usatoday.com/story/travel/flights/2013/07/02/southwest-airlines-offers-fliers-free-in-flight-tv/2484739/

  • CraveRecords

    I wish this app was released for Roku.

  • mike

    Comcast seems to expand to everything

  • rich

    so when will this app be released to the US app store?

  • Eugene

    Got all excited and then realized it was tied to cable providers, which I no longer understand. When will these networks (I’m looking at you, HBO) just make their websites a subscription service and unshackle themselves, and us, from the tyranny of overpriced cable packages featuring a vast majority of channels I wouldn’t watch if THEY paid ME. We need HBO, Showtime et al to make the first move, it is the only way cable will switch to ala carte, letting the unwatched, unpaid for channels die a deserving death.

  • Eugene

    DonJ1973, they wouldn’t be giving it away if they simply charged a small monthly fee, plus you’d have to watch the commercials, so they still make money there.

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