'Days of Our Lives' Delivers Second-Quarter Growth

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

July 5th, 2013

days of our lives

via press release:



Versus the Year-Ago Quarter, ‘Days’ is Up 5% in Women 18-49, 10% in Women 25-54 and 4% in Total Viewers

For the Week of June 24-28, ‘Days’ Jumps vs. the Same Week Last Year by 42% in the Women 18-34 Race, 30% in the Women 18-49 Demo and 34% in the Women 25-54 Category

UNIVERSAL CITY, Calif. – July 5, 2013 – “Days of our Lives” has completed the second quarter of 2013 with gains versus the year-ago quarter in key ratings categories. For the completed second quarter, "Days of our Lives" is up 5 percent in the women 18-49 category (651,000 vs. 618,000), up 10 percent in the women 25-54 demo (826,000 vs. 750,000) and up 4 percent in total viewers (2.7 million vs. 2.6 million).

For the quarter, “Days” ranked #5 among network daytime series on ABC, CBS and NBC in women 18-49 with a 1.0 rating, 7 share, and tied for #4 in women 18-34 with a 0.7 rating.

The quarter ended with the week of June 24-28, during which "Days of our Lives" (0.9 rating, 6 share among women 18-49, 0.5 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

For the week versus the same week last year, "Days of our Lives" was up 42 percent in the women 18-34 category (165,000 vs. 116,000), up 30 percent in the women 18-49 demographic (595,000 vs. 456,000), up 34 percent in the women 25-54 race (746,000 vs. 556,000) and up 14 percent in total viewers (2.7 million vs. 2.3 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 3 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Second-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • hannah

    Moreover EVERY fanbases have passionate fans and sometimes ‘crazy’ fans i also saw lots’ of ‘crazy’ detractors/non-fans/haters (whatever you want to call them) it is even more disturbing..talking so much about something you don’t like when it is supposed to be entertainment..yikes.

  • Mike

    Why get so angry about things said about a fan base if you don’t act that way. Every fan base has a good side and a bad side. I have no ever seen one fan base that didn’t. If you aren’t part of that bad side then why get so up in arms about it.

    Ever heard of the old saying “he doth protest too much.”

  • Holden

    Shocking to see that comments that were right on topic got censored and deleted, while senseless attacks from the anti-soaps lobby get published.

    I’ll write it once again, because it’s true:

    Best week end of June for DAYS since 2007!

    AND: The replacement shows of ATWT, AMC and OLTL are far away from getting such ratings. They are far away from even getting the ratings these soaps had during their weakest seasons. ABC and CBS have to correct their historical errors and give us our soaps back.

    Some time ago, DAYS was no better in ratings than the shows that were killed by ABC and CBS, but they have implemented a plan to turn things around – successfully!

    And the remaining soaps are now in a huge upward trend that makes it strikingly clear that soaps are still capable of getting much better ratings than those cheap talk, game and cooking shows.

    In the end, it’s a matter of high-quality (and therefore higher budget) productions – with a potential of much higher ratings – versus the cheapest, low-quality programs that may bring networks some short-term profits, but are certainly NOT a plan for long-term growth.

  • Mike

    You will find out very quickly that Robert and Bill do not put up with people changing their name and posting as different people to say the same thing.

    The comments are not edited or censored. If you break the rules they delete your posts. And I commend them for doing that. I wish other sites did the same.

  • cc

    A press release can tout Days all it wants. I’m still not watching the train wreck that was once my favorite show.

    As for whoever mentioned OLTL and AMC not getting ratings, they have been consistently the #1 viewed shows on Hulu.

  • dave

    Great news on ratings climb for Days. Great daytime drama..the best actually!

  • cab

    It is about time that NBC acknowledged its one and only success. I have been a huge fan for over 40 years, and can not understand why Days was always low rated. Soap Opera magazine had awards handed out at one point and was televised. Days often was the winner in many categories. The awards were voted by the fans, and given out by Soap Opera magazine. I do not know why ratings did not greatly improve after the Daysaster story, even when Eileen Davidson came back on ratings did not improve greatly. This show has always been a winner with me. Glad to see that the ratings are now indicating what I have always known. Days is the best.

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