'Macy's 4th of July Fireworks Spectacular' is up 6% in 9-10 PM hour vs. Last Year in 18-49

Categories: Network TV Press Releases

Written By

July 5th, 2013

4th-july-fireworks-macys

via press release:

 

NBC is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and total viewers, with the #1 and #2 shows of the night, the 8-10 p.m. ET "Macy's 4th of July Fireworks Spectacular" and the 10-11 p.m. recap special.
  • From 8-10 p.m. ET, "Macy's 4th of July Fireworks® Spectacular" (1.5/7 in 18-49, 7.1 million viewers overall) rocketed to the night's #1 results in 18-49 and total viewers and won the time period among ABC, CBS, NBC and Fox in every ratings category.  This year’s 8-10 p.m. coverage is currently running within 0.3 of a point of last year’s 1.8 in 18-49 for a 9-10 p.m. telecast and within 1.0 million persons of last year’s 8.116 million overall viewership.
 
  • Comparing this year’s second hour from 9-10 p.m. ET to last year’s 9-10 telecast, the 2013 special is currently up 6% in 18-49 rating (with a 1.9 vs. a 1.8) and up 9% in total viewers (8.835 million vs. 8.116 million).
 
  • Pending updates, the 8.835 million from 9-10 p.m. ET is the biggest “Macy’s” audience in that hour in 13 years, since 8.847 million in 2000, the first year NBC televised the "Macy's 4th of July Fireworks Spectacular." .
 
  • From its first half-hour to its fourth, the Macy’s 8-10 p.m. ET telecast grew by 167% (to a 2.4 rating from a 0.9).  In total viewers, the growth was 109% or 5.6 million persons (10.8 million vs. 5.2 million).
 
  • The annual special, hosted by Nick Cannon of “America’s Got Talent,” featured performances by Mariah Carey, Tim McGraw, Taylor Swift, Cher, Pitbull and Selena Gomez.
 
  • From 10-11 p.m. ET, a recap telecast of "Macy's 4th of July Fireworks® Spectacular" (1.3/6 in 18-49, 5.5 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49, total viewers and all other key demographics.   The 10 p.m. “Macy’s” encore trails only the 8-10 p.m. original among the night’s primetime telecasts on ABC, CBS, NBC and Fox in 18-49 and total viewers.
 
  • Pending updates, the 10 p.m. recap is up versus last year’s encore by 8% in 18-49 rating (with a 1.3 vs. a 1.2) and 13% in total viewers (5.488 million vs. 4.876 million).
 
  • In the 10:30 lead-in to local news, the "Macy's 4th of July Fireworks® Spectacular" recap delivered a 70 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.0 for CBS’s second-place ”Elementary” encore).  The “Macy’s” recap led the 10:30 half-hour among ABC, CBS and NBC in all other key demos.
 
  • NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key categories.
 
  • Note that some local-market 4th of July preemptions on all networks were included in these preliminary fast-affiliate ratings but will be excluded from official national ratings.
 
  • Ted

    Sorry but NBC’s show was absolutely horrible! They did not have good camera shots of the fireworks(they were either too far or too close), they picked mostly only Usher songs to play over patriotic songs, and they kept cutting away from the fireworks to show the crowds and young girls singing along to the music! This was not a 4th of July special, this was a live music concert with an unneeded fireworks show thrown in and aimed only at 12-year-old girls. I tuned in only for the fireworks and I changed the channel by about 10 minutes into them. They could learn a thing or two from PBS because I watched their show and everything about it as perfect.

  • HalCapone

    Love reading network press releases. Even though the overall fireworks broadcast is down over 16% from last year, it is worth jumping up and down over one hour (from 9-10pm) “rocketing” up 6% over last year. Woo-hoo! I think watching fireworks on television is even more pathetic than watching the yule log burning on television around Christmas.

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