TV Ratings Thursday: 'Macy's 4th of July Fireworks Spectacular' Down From Last Year

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July 5th, 2013


Adults 18-49: Rating/Share 1.4/7 1.0/5 0.8/4 0.6/3 0.4/2 0.2/1
Adults 18-34: Rating/Share 1.1/6 0.8/5 0.5/3 0.5/3 0.3/1 0.1/1
Total Viewers (million) 6.560 2.485 4.332 1.831 2.199 0.547


Due to the nature of live programming the ratings for NBC (Macy's 4th of July Spectacular)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Many affiliates preempted national programming for local fireworks displays

NBC was number 1 in adults 18-49 and with Total Viewers.

On NBC, Macy's 4th of July Fireworks Spectacular was the only new program of the night and scored a 1.5 from 8-10PM. Last year's special earned a 1.8 adults 18-49 rating from 9-10PM.

Overnight ratings for Thursday, July 4, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Macy's 4th of July Spectacular 1.5 7 7.10
CBS The Big Bang Theory -R 1.2 6 5.41
FOX Hell's Kitchen -R 0.6 3 1.87
ABC Wipeout -R 0.4 2 2.04
CW The Vampire Diaries -R 0.2 1 0.63
8:30PM CBS Two and a Half Men -R 0.9 4 4.22
9:00PM FOX Hell's Kitchen -R 0.6 3 1.79
CBS Person of Interest -R 0.6 3 4.08
ABC Motive -R 0.4 2 2.03
CW Beauty and the Beast -R 0.1 1 0.46
10:00 PM NBC Macy's 4th of July Spectacular -R 1.3 6 5.49
CBS Elementary -R 0.6 3 4.10
ABC Rookie Blue -R 0.5 2 2.53


In Late-Night Metered Markets Thursday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Samuel

    Gorgeous picture! :)

  • zap

    Only 3 shows over 1.0 :O

  • Timothy

    I know I’m a day late, but Happy 2013th Birthday, America!

  • PurpleDrazi

    Everything was a repeat except the fireworks so no big surprise there. TBBT did surprisingly well.

  • rob60990

    The ratings for Macy’s 4th of July were lower because it was 2 hours this year. Using only 9-10, it pulled 1.5/2.4.

  • Dennis

    lol at BaTB


    Hannibal is a distant memory for NBC.

  • TV Viewer

    I do miss the Boston Pops fireworks show that CBS used to air from 10 – 11, but, will not televise nationwide anymore,(due to lousy ratings last year only the local Boston station will show it from now on).
    Too bad, as it was a fun show to watch and the Boston Pops are great!

    At least there’s still PBS Captiol Fourth with excellent music and great fireworks from Washington, D. C., and VH-1 aired a concert, with fireworks from Philadephia, in addition to the NBC’s NYC Macy’s fireworks program.

  • BigBrotherFan


    I agree Dennis.


    I understand NBC has renewed HANNIBAL but given the HORRIBLE ratings, honestly, a repeat of AMERICAS GOT TALENT killed it is there a chance they may pull a Southland on it? The ratings are beyond cancelation bad and NBC must know they will be in a even worse state for it.


    Please fire Lauren Holly from Motive she’s OLD and nobody cares about her. She’s dragging the 18-49 numbers down! What is she like 60? whats with these 60-year-olds and ME roles? lol. The main actress (from the killing) is semi-old but atleast she’s still hot, as in, MILF material. Lauren holly is an old ugly granny! they need to retool and send her old butt back to NCIS with all the other old actors nobody cares about.

    ROOKIE BLUE with the great looking young hot cast is forced to build for that old people show and it’s hurting the ratings :(

    I don’t have anything against old people just old braods that think they are sexy!

    Sam is my favorite on ROOKIE BLUE and he’s old!

  • agsb2

    Only a 1.5 I thought Macy’s show would be greater with all the talent they had on

  • BigBrotherFan

    ABC is supposed to be the HOT YOUTHFUL network can’t CBS offer HOLLY another deal on NCIS so she can get her crypt keeper self off MOTIVE and stop hurting the ratings :(

    I feel bad for Kristin she’s a hot babe does great in the lead and does not deserve the low ratings but Lauren Holly turns us young viewers off..GO BACK TO JAG or whatever the heck that old people show is called..

  • BigBrotherFan

    FLOP Detector

    LOL where are this mornings FLOP puns, dude?

  • ccemerson

    WoW NBC beat the BBT !!! First time ever ?? Kidding

  • Billy


    NBC did not actually beat TBBT head to head :

    8:00 PM

    CBS – Big Bang Theory (repeat)
    Viewers: 5.407 million, A18-49: 1.2/6

    NBC – Macy’s 4th of July Fireworks Spectacular
    Viewers: 5.171 million, A18-49: 0.9/5

  • cc

    @TV viewer

    Thanks for the info on the Boston Pops, I was looking for it and wondering what happened to it. My favorite one to watch if I’m staying in.

    Will someone please tell @Timothy this is not the 2013 birthday of America. Not sure if this was supposed to be a twitter joke or there are people that really don’t know any better?

  • colt13

    The Big Brother shows on Thursday are going to pull a 2.5 because everyone wants to see them evicted.

  • Joseph

    The ratings for the Macy’s fireworks were down because the 4th was on a Thursday this year and many people had Friday off.

    Last year, the 4th was on a Wednesday, and many people didn’t have the rest of the week off.

    I am surprised the Macy’s fireworks got even the number of viewers it did. With the 4th being on a Thursday, I thought it (and everything else) on TV would “tank”.

  • Joseph


    The Macy’s fireworks themselves were shown live between about 9:30 and 10 P.M. EDT

    (I’m in Boston, and this year, the locally-televised fireworks show following the Boston Pops concert ended at 10 P.M. EDT, so Boston-area TV viewers could have been able to watch the edited repeat of the Macy’s show—which included the entire fireworks display—from 10 to 11 EDT)

  • Ultima

    The ratings for the Macy’s fireworks were down because the 4th was on a Thursday this year and many people had Friday off.


    The ratings were down because last year it aired from 9-10pm and this year it aired from 8-10pm. The 9pm hour was actually up a tenth from last year.

  • Foeman

    seriously 2013th birthday ROFL ! :D

  • MichaelChickless

    The Big Beast Theory

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