TV Ratings Thursday: 'Macy's 4th of July Fireworks Spectacular' Down From Last Year

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July 5th, 2013


Adults 18-49: Rating/Share 1.4/7 1.0/5 0.8/4 0.6/3 0.4/2 0.2/1
Adults 18-34: Rating/Share 1.1/6 0.8/5 0.5/3 0.5/3 0.3/1 0.1/1
Total Viewers (million) 6.560 2.485 4.332 1.831 2.199 0.547


Due to the nature of live programming the ratings for NBC (Macy's 4th of July Spectacular)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Many affiliates preempted national programming for local fireworks displays

NBC was number 1 in adults 18-49 and with Total Viewers.

On NBC, Macy's 4th of July Fireworks Spectacular was the only new program of the night and scored a 1.5 from 8-10PM. Last year's special earned a 1.8 adults 18-49 rating from 9-10PM.

Overnight ratings for Thursday, July 4, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Macy's 4th of July Spectacular 1.5 7 7.10
CBS The Big Bang Theory -R 1.2 6 5.41
FOX Hell's Kitchen -R 0.6 3 1.87
ABC Wipeout -R 0.4 2 2.04
CW The Vampire Diaries -R 0.2 1 0.63
8:30PM CBS Two and a Half Men -R 0.9 4 4.22
9:00PM FOX Hell's Kitchen -R 0.6 3 1.79
CBS Person of Interest -R 0.6 3 4.08
ABC Motive -R 0.4 2 2.03
CW Beauty and the Beast -R 0.1 1 0.46
10:00 PM NBC Macy's 4th of July Spectacular -R 1.3 6 5.49
CBS Elementary -R 0.6 3 4.10
ABC Rookie Blue -R 0.5 2 2.53


In Late-Night Metered Markets Thursday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Melanie P.

    @BBFan, the more you comment, the more you sound like a pitiful, shallow, troll with your endless comments about who you think is old/ugly or young/hot 24/7!! You are getting/gotten about as worse than Flop Detector. We are watching TV shows because we like the actors and actresses’ work, not a beauty pagent! Speaking of old, are your senseless immature comments. Please grow up and have a nice day! :)

  • Hardline_Pro

    Why is Selena Gomez in her bra on stage?

  • Dan

    On an unreleated note, Cult has 2 more chances tonight to get a 0.0 before its 2 hour finale.

  • platypus Perry

    Tonights ratings should be interesting since it is mostlt a 4 day weekend for a lot of people. But Thursday ratings were hit hardest because of the 4th I don’t think Friday shows will be as effected. Cult will get 0.1 and 0.2 maybe fir one of the hours.

    Friday shows will hit low numbers either way

  • rob60990

    “the more you comment, the more you sound like a pitiful, shallow, troll with your endless comments about who you think is old/ugly or young/hot 24/7!! You are getting/gotten about as worse than Flop Detector. We are watching TV shows because we like the actors and actresses’ work, not a beauty pagent! Speaking of old, are your senseless immature comments.”

    I think BBF is worse than Flop Detector. FD’s posts aren’t offensive at all, unlike BBF. It’s fine though. 20 years from now, he will have probably lost all of his hair on top and whatever hair he’s got left on the sides will be gray. Karma is a bitch ;)

  • rob60990

    “Sam is my favorite on ROOKIE BLUE and he’s old!”

    The actor is 44 years old. He can easily live another 44 more years. You need professional help.

  • The End

    @Melanie P.

    I agree, I don’t see what someone’s looks has to do with anything.


    Well said, 44 isn’t young but it’s not old either. Especially considering people are living into their 80s, 90s these days. They have literally the 2nd half of their lifespan to look forward too.

  • MichaelChickless

    You know it’s bad when rob60990 says someone is annoying.

  • Anthony Parello (AP076)

    Not to feed the troll or anything but BBFan has fully evolved into a sexist, ageist, misogynistic ass hat.
    I believe he used to be able to add to the discussion here, about the ratings of TV shows, but that is no longer the case.

    Somewhere during this season of Hannibal he got progressively more unhinged with his comments and clearly its renewal has put him over the edge, to straight jacket material.

    Even if this was the place to discuss failed attempts at the reverse aging of actresses, it strikes me that he fails to mention, even once, when this occurs with male actors. And really there are more mature and less offensive ways to state an actress seems miscast for the age of the character, than using the pejorative language he does. I guess not all of us have had the benefit of education beyond the 6th grade.

    It has been said to him before, but choosing to have BigBrotherFan as your primary identity, on a TV ratings discussion board, is clearly the sign of someone fairly devoid of any taste whatsoever. This is the case whether he no longer watches the show or is not any loner a “fan”, as he usually asserts.

    Like all trolls he seems to be suffering from the delusion that folks around here find his rants entertaining. What he fails to realize that he has become a joke and an offensive one at that. And like all trolls he will ignore any suggestions about how he could class his act up around here and move on from his unhealthy obsessions.

    I fed the troll. I am guilty as charged. Maybe we can all move on and put the troll that is BBFan on a starvation diet. This is all I have to say on the matter.

  • Anthony Parello (AP076)

    Now back to your regularly scheduled ratings discussion.

    I actually thought CBS’ decision not to air The Boston Pops would have had a positive impact of the ratings of the repeat of Macy’s at 10pm. Last year the Macy’s repeat drew a 1.4 and 5.4 million viewers and this year was just about even with that.
    I would have thought the 0.8 and 5.4 million viewers of the Pops last year would have shifted over to Macy’s. They appear to have not.

    Also if a repeat of Elementary got a 0.6 and 4 million viewers I am not sure why CBS thought they needed to cancel the Pops when they got that 0.8 and 5.4 million last year. Perhaps they thought the Elementary repeat ratings would have been better. It could not have been much of a cost issue as I am sure editing the Pops show (with the local affiliate already filming it earlier live) is cheap as chips.

    Lots of people feel that after what happened during The Marathon this may have not been the best year to give The Pops the ax. I know there was disappointment from lots of Boston ex-pats who like to watch from Arizona, Florida, California, etc to see how their old city is celebrating.

    Lastly I will say that the talent was really lacking this year. When former Senator Scott Brown’s daughter is a top billed act that speaks to a lack of star power. I watch DC and then turned over for The 1812 Overture.

    I hope everyone had a nice Independence Day.

  • Wow, Really

    I don’t think the United States has been around 2,013 years.

  • 728huey

    I spent most of my 4th of July declaring independence from dirt, junk, and messiness in my house, so I spent the evening at home flipping between the Macy’s 4th of July show and VH1’s 4th of July Philly Jam. BTW, someone always shoots off fireworks near my house, so I usually can see them from my front window. Anyway, Motive and Rookie Blue were both preempted in my area for local parades and fireworks displays. I’m not sure why people are shocked at the dismally low ratings last night; the 4th of July holiday is traditionally one of the lowest watched TV viewing nights of the entire year, beaten probably only by Christmas Eve and Christmas Day in lack of viewership.

    BTW, I just found a TV program where it’s okay to use the word “flop” all the time. There’s a show on HGTV called “Flip or Flop” about renovating houses.

  • BigBrotherFan

    wow! Okay guys sorry to offend. I guess I’m not doing so well at articulating myself. I apologize and will refrain from speaking in that way. My fault. I won’t say anything else on the “age” matter.

    Back to the ratings..

  • GARY

    Motive has already been renewed for a second season in Canada so it
    may pay a visit to ABC next year.

  • Josh


    Ha sounds like flop detecter’s favorite show :lol:

  • steven m. burton

    The Macy’s program on NBC suffered from a lack of musical diversity. It was overwhelmingly tilted toward youth acts that mostly perform in the hip-hop and rap genres.

    Little to no jazz or American standards showed up. Classical seem to be missing almost entirely. Miranda Lambert and her husband may well have excellent country music voices, but their twangy take on American patriotic music sounded terrible. The execrable Usher, who produced the musical portion of this mess, actually featured several of his own songs in succession during the fireworks. Though Mariah Carey is by no means old, her voice, never a beautiful instrument to begin with (more of a gimmicky grab bag of technical vocal trickery), sounded as if she was struggling to get through her solo of that Hero song. Someone did accuse her of lip-synching at the BET awards. Who knows? She’s definitely a diva, so I am sure she will do her utmost to silence her critics.

    Cher, while one durable old broad in show biz terms, seemed a mystifying choice to discuss what is was to be an American. Not knocking her, but it seemed kind of stilted. Frankly, patriotism seems to be completely passe, even embarassing, to a lot of the left who currently hold sway in our culture. So seeing any Hollywood celebrity extolling the virtues of this wonderful country is kind of a shock. If a Republican were in the White House, I am sure these same folks would be questioning America’s conduct in the world and viewing it as nothing to be proud of.

  • POIFanatic

    @Bigbrotherfan: Yeah, I’m the childish one who goes on insulting and ranting on people based on their age. Like you said, know your place before trash talking. You’re only lowering yourself in other peoples eyes.

  • POIFanatic

    Also bbf, I’m closer to your real age than the one that your rants otherwise suggest.

    @rob: Lol. You’re right. You can think about it in another way. For all the teens out there, Bigbrotherfan is already a pervy old geezer.

  • Andrew

    I had no idea who Lauren Holly was until I read the comments on here so I looked her up expecting her to be in her late 50s or 60 s and she’s not that old! She is only 49, and doesn’t look bad, so I don’t see the big deal BBF is making. She played Mary Swanson on Dumb and Dumber (Jim Carrey’s character’s love interest) and she is Canadian and Motive is a Canadian show. I am in the 25-34 range btw.

    I think the person who said happy 2013th birthday was from another country and meant happy birthday for 2013, not the 2013th birthday.

    I wasn’t home on the 4th, but I DVRed the Walking Dead marathon, and saw season one on Friday, and am DVRing seasons 2 and 3 as well, so I’ll be fully caught up for when season 4 starts in October. I’m really liking the Walking Dead so far. I beat it beat all the numbers here, if not the Macy’s Fireworks, than everything else.

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