TV Ratings Thursday: 'Macy's 4th of July Fireworks Spectacular' Down From Last Year

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July 5th, 2013


Adults 18-49: Rating/Share 1.4/7 1.0/5 0.8/4 0.6/3 0.4/2 0.2/1
Adults 18-34: Rating/Share 1.1/6 0.8/5 0.5/3 0.5/3 0.3/1 0.1/1
Total Viewers (million) 6.560 2.485 4.332 1.831 2.199 0.547


Due to the nature of live programming the ratings for NBC (Macy's 4th of July Spectacular)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Many affiliates preempted national programming for local fireworks displays

NBC was number 1 in adults 18-49 and with Total Viewers.

On NBC, Macy's 4th of July Fireworks Spectacular was the only new program of the night and scored a 1.5 from 8-10PM. Last year's special earned a 1.8 adults 18-49 rating from 9-10PM.

Overnight ratings for Thursday, July 4, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Macy's 4th of July Spectacular 1.5 7 7.10
CBS The Big Bang Theory -R 1.2 6 5.41
FOX Hell's Kitchen -R 0.6 3 1.87
ABC Wipeout -R 0.4 2 2.04
CW The Vampire Diaries -R 0.2 1 0.63
8:30PM CBS Two and a Half Men -R 0.9 4 4.22
9:00PM FOX Hell's Kitchen -R 0.6 3 1.79
CBS Person of Interest -R 0.6 3 4.08
ABC Motive -R 0.4 2 2.03
CW Beauty and the Beast -R 0.1 1 0.46
10:00 PM NBC Macy's 4th of July Spectacular -R 1.3 6 5.49
CBS Elementary -R 0.6 3 4.10
ABC Rookie Blue -R 0.5 2 2.53


In Late-Night Metered Markets Thursday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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