Dog TV, Channel Targeting the Untapped Canine Demographic, Coming to DirecTV August 1

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July 8th, 2013


DirectTV is launching a channel for dogs. No, not a channel about dogs. Canines are the target audience. According to Variety, Dog TV 's programming will feature, "programming comprises 3- to 6-minute video clips in three categories: relaxation, stimulation and 'exposure,' which center on segments designed to habituate dogs to domestic stimuli."

PTV media, the company behind Dog TV claims, "“The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits."

DogTV launches August 1. It will be free for two weeks, then cost $4.99 a month,

Of course, Nielsen has yet to count dogs in its ratings, and dogs lack of opposable thumbs will make it difficult for them to  tweet about their favorite shows. But this bold step forward in programming for non-human mammals could mean that the Cancellation Bear will one day get his very own channel.

  • Merp

    $5 to have your dog stare at a screen and get fat like half of America. Just take it for a damn walk to get tired and relax.

    Plus the only humans that will pay for this are the owners of those posh dog hotels in Beverly Hills.

  • Sherman

    Forget the dogs. All the PAC-12 Network like Dish and many of your competitors already have.

  • JoshuaCanada

    This will soon be the #1 channel in the country. For sure.

  • MichaelChickless

    When are they hiring Randy Jackson as spokesman?

  • Matt

    Yet, DogTV will still beat The CW in viewers.

  • Rich

    THIS is replacing Cinemoi? And,we all know the $4.99 price tag isn’t going to last. Baby First was $4.99 when it started,now it’s free. At least on my DTV package,it is.

  • Paul

    Will this channel attract enough dogs in the 18-49 demo that the advertisers are interested in? Or will only younger dogs watch the channel?

  • MichaelChickless

    Posted by Paul
    Will this channel attract enough dogs in the 18-49 demo that the advertisers are interested in?

    I guess that demo would be about 2-1/2 to 7 in dog years?

  • Anna Bones Clarkwood

    I thought this, well the cat version, was already available.

    Yes, most of that was through tv shows that try to be topical (not advanced/scifi), but still.

  • Other than THAT Mrs. Lincoln how was the play?

    Just put on Animal Planet and that will entertain any dog.

  • cimmer

    All squirrels, all the time.

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