DirectTV is launching a channel for dogs. No, not a channel about dogs. Canines are the target audience. According to Variety, Dog TV 's programming will feature, "programming comprises 3- to 6-minute video clips in three categories: relaxation, stimulation and 'exposure,' which center on segments designed to habituate dogs to domestic stimuli."
PTV media, the company behind Dog TV claims, "“The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits."
DogTV launches August 1. It will be free for two weeks, then cost $4.99 a month,
Of course, Nielsen has yet to count dogs in its ratings, and dogs lack of opposable thumbs will make it difficult for them to tweet about their favorite shows. But this bold step forward in programming for non-human mammals could mean that thewill one day get his very own channel.