ABC Family's 'Switched at Birth' Soars to 18-Month High in Women 18-49; 'The Fosters' Sets Series High in Women 18-34

Categories: Network TV Press Releases

Written By

July 10th, 2013

Switched at Birth

via press release:

“Switched at Birth” Soars to Most-Watched Telecast in 18 Months in Women 18-49, in Nearly 18-Months in Key 18-34s and 12-34s and in 10 Months in Total Viewers;

Cable’s TV #1 Scripted Telecast at 8PM Across Key 18-34s, 18-49s and 12-34s


“The Fosters” Sets Series High for 2nd Straight Week in Women 18-34 and Delivers #2 Telecast Ever in Adults 18-34, Adults 18-49, Women 18-49 and Viewers 12-34

~Monday’s #2 Scripted Cable Telecast in Females 12-34 and #1 TV Telecast in Female Teens


“Switched at Birth” (8:00 – 9:00 p.m.)


At 8 p.m., “Switched at Birth” delivered its most-watched telecast in 18 months in Women 18-49 (866,000/1.4 rating), in nearly 18 months in Adults 18-34 (687,000/1.0 rating), Women 18-34 (572,000/1.7 rating), Viewers 12-34 (1.11 million/1.2 rating) and Females 12-34 (908,000/2.0 rating) and in 10 months in Total Viewers (2.02 million) and Adults 18-49 (1.08 million/0.9 rating) – since 1/10/12, 1/24/12 and 9/3/12, respectively.


At 8 o’clock, “Switched at Birth” once again stood as cable TV’s #1 scripted telecast in the hour across target 18-34, 18-49 and 12-34 demos, and was the #2 scripted cable TV telecast in Total Viewers.


  • “Switched at Birth” qualified as Monday’s #2 scripted cable TV telecast in Women 18-34 and Women 18-49 and #3 across all cable TV for the day in Females 12-34.


  • Week to week, “Switched at Birth” surged by double digits across the board, including by 25% in Total Viewers (2.02 million vs. 1.61 million), by 30% in Adults 18-34 (687,000 vs. 530,000), by 16% in Adults 18-49 (1.08 million vs. 929,000) and by 31% in Viewers 12-34 (1.11 million vs. 847,000).


“The Fosters” (9:00 – 10:00 p.m.)


At 9 o’clock, “The Fosters” registered a series high for the 2nd consecutive week in Women 18-34 (470,000/1.4 rating) and delivered its #2 telecast on record in Adults 18-34 (582,000/0.9 rating), Adults 18-49 (846,000/0.7 rating), Women 18-49 (670,000/1.0 rating) and Viewers 12-34 (1.11 million/1.2 rating).


Notably, for the 2nd consecutive week, “The Fosters” stood as Monday’s #1 TV telecast in Female Teens (439,000/3.7 rating) and was the #2 scripted cable TV telecast in Females 12-34.


Competitively, “The Fosters” ranked as cable TV’s #2 telecast in the hour in Women 18-34 and Females 12-34, and cable TV’s #2 scripted telecast in Adults 18-34, Women 18-49 and Viewers

  • Compared to its series launch, “The Fosters” climbed by solid margins in key measures, including by 25% in Total Viewers (1.77 million vs. 1.42 million), by 31% in Adults 18-34 (582,000 vs. 445,000), by 19% in Adults 18-49 (846,000 vs. 711,000) and by 54% in Viewers 12-34 (1.11 million vs. 719,000).
  • Lisa

    Great news for The Fosters!

  • Jenny

    Am I reading this correctly? Switched hit a 0.9, and The Fosters hit another 0.7?

  • JC

    “for the 2nd consecutive week, “The Fosters” stood as Monday’s #1 TV telecast in Female Teens”

    The PTC will not be happy about that!

  • rob60990

    GREAT for Switched at Birth! Good for The Fosters.

  • Robert Seidman

    Jenny, yep, you’re reading it right Switched rounds to a 0.9 A18-49 rating and The Fosters a 0.7.

  • Nathan

    That promo really helped SAB. The episode was FANTASTIC. The Fosters 0.1 down..but still good.

  • AJ


  • Jenny

    Thanks, Rob.

    @Nathan Isn’t The Fosters even with it’s 18-49 demo next week?

  • Billiam

    I was very impressed with the way The Fosters dealt with the Christianity angle. I was sure that they were going to anger me but it was handled very tastefully!! While I am not sure about the belief that people are born either gay or heterosexual, I do believe in God and I just can’t fathom a God who would torture us more than we are already tortured in life by sending us to Hell just for loving someone – of either sex. I also don’t believe in pushing My God onto others – we should have our own choices and I’m glad that The Fosters seems to believe the same way. As Alexa’s parents said “What is more Christian than a family?” God loves families.

    And, I’ve seen religion forced down people’s throats so often. I don’t go to church because I meet the same type of people everytime I get too close to the people in a church. They want to know everything they can about me – some even did a background check on me – to judge me and that is not the environment I want to be in. My favorite saying is “I believe in God, I just don’t believe in Christians! My faith is very private to me and its no one’s business but my own.

    So, other than the pilot, this is my favorite ep so far. They were really starting to worry me, that they were practicing reverse-judging until this episode.

    WHEN my daughter s allowed to watch this show, this ep will be one of the frst we share with her.

    Now… Tell us more about Cali’s background (where are her biological parents?) For a foster child, she seems to have the coolest head of all of the kids and seems to be saving their butts!

  • Kissan

    Wait so SAB got a 0.9 and The Fosters had a 0.7? Does anybody know how much viewers they had?

  • Alyssa

    That’s AWESOME for Switched!! I see a season 3 for sure. And yay for the Fosters too! What a gem of a show.

    Barring some ratings disaster, I see both shows getting renewed. If that’s the case, it seems ABCFamily would be remiss in not pairing them up again. I know they have Chasing Life coming up, but it seems S@B and The Fosters match up extremely well.

  • Kissan

    Oh I get it now. So SAB had a 0.9 and 2.02 million viewers and The Fosters had a 0.7 and 1.77 million viewers right?

  • Brandy

    Yay Switched!

  • Joel

    YES SWITCHED AT BIRTH! That episode was truly amazing. I watched it about 5 times so far and I can tell you I am definitely not the type to see something over again. Hope it keeps growing!

  • Noone

    Where’s the rest of the ratings?

  • jess

    wow awesome ratings! it was a great episode.

  • taylor

    Abcfamily should keep the fosters and sAb together . And should renewed both the lying game and bunheada and keep twisted for space then cancelled it once a new series is order and do this .

    Mondays 8:00 chasing life
    9:00 bunheads

    Tuesdays 8:00 Ravenswood
    9:00 the lying game

    Mondays 8:00 switched at birth
    9:00 the fosters

    Tuesdays :8:00 pll
    9:00 twisted (if renewed )/new series

    and then march -June show the other 10 episodes of chasing life bunheads ,Ravenswood and the lying game .

  • taylor

    Tell me what yous guys think .

  • Kissan

    I have a feeling ABC Family is gonna cancel Bunheads and Twisted and order more ten more episodes for The Fosters and TLG, SAB will get a full season 3 and The Fosters will be on Mondays with SAB in January and the TLG will be paired with PLL on Tuesdays in January I think. I also think that Chasing Life will premiere in the summer on Mondays after SAB season 3B and Ravenswood will premiere also in the summer on Tuesdays after PLL season 5. Anybody else think so?

  • beck

    @Kissan, no I don’t agree. Ravenswood is premiering in October and running until December, and I figured it would be paired with The Lying Game, but ABC Fam hasn’t announced its renewal, so I’m not too sure about that.

    I doubt TLG will get paired with PLL again, though. Its been given more than enough chances to become a self-starter, and it hasn’t, so I don’t think it will be getting that spot again.

    SAB and Fosters will for sure be paired together next winter. I have no idea where Chasing Life will fit into the schedule. I suppose it could be paired with Bunheads, but that would probably be a ratings disaster.

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