'R&B Divas LA' Premiere Most Watched Primetime Telecast Among TVOne's Core Audience

Categories: Network TV Press Releases

Written By

July 12th, 2013

R&B Divas LA Cast

via press release:

TV ONE’S R&B DIVAS LA PREMIERE SOMETHING TO SING ABOUT

Series Debut was Most Watched Primetime Telecast

this Year Among Network’s Core Audience

 

SILVER SPRING, MD (July 12, 2013) – TV One announced today that the series premiere of R&B Divas LA, the newest addition to its R&B Divas reality series franchise, was the network’s most watched primetime telecast year-to-date among its core audience of P25-54. The premiere episode was also the most watched third quarter Wednesday primetime telecast in the history of the network among P25-54. R&B Divas LA airs Wednesday nights at 10 p.m. ET and follows West Coast Divas Kelly Price, Chante Moore, Lil Mo, Claudette Ortiz, Michel'le, and Dawn Robinson as they come together for a secret project showcasing their talents, trials, tribulations, and most of all, triumphs.

 

Among TV One’s core audience of Adults 25-54, the premiere earned a .70 rating, delivering 434,000 P25-54, a 61 percent increase versus the season two premiere of R&B Divas Atlanta on Wednesday, May 1 at 10 p.m. ET (.43 rating; 269,000 P25-54). The premiere earned a .83 HH rating, delivering 476,000 homes, a 29 percent increase versus the season two premiere of R&B Divas Atlanta (.65 rating; 370,000 homes).

 

Year-to-date, the R&B Divas LA premiere is the #2 Wednesday primetime reality series debut on ad-supported cable among P25-54. The episode was also the #2 premiere telecast for the R&B Divas franchise among P25-54, only behind the R&B Divas Atlanta series debut on August 20, 2012 (.76 rating; 479,000 P25-54).

 

“The interest in R&B Divas LA has been overwhelming,” remarked Alfred Liggins, President and CEO, TV One.  “The journey these six women take over the course of this season, and their willingness to share it with TV One’s viewers, has been incredible.  We are enormously pleased our audience has responded so enthusiastically.”

 

The eight-episode, one-hour series was filmed primarily in Los Angeles. The series is produced for TV One by ThinkfactoryMedia, Executive Producers are Adam Reed, Adam Freeman, Phil Thornton, and Leslie Greif. Co-Executive Producers are Nicci Gilbert-Daniels, Faith Evans, Paul Coy Allen, and Aaron Fishman. Executive in charge of production for TV One is Jubba Seyyid.

 

Source: Nielsen TV Toolbox & Fast Nationals Ratings (Live+ Same Day data)

 

About TV One:

Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers.  In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK; www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.

 

 
  • Duane

    Great show. Im glad tv one is capitalizing on reality tv like vh1

  • Social Butterfly

    I’m loving this show already!!! I waited forever for it..LOL I like this much better than Atlanta version..good job TVOne!!

  • JoJoAgape

    Thank you Faith Evans for 2 great shows. I’m happy Faith is finally getting some well deserved success, even if it is behind the scenes! Get that paper!!!

  • mike

    We don,t do divas

  • Gabriel

    I Was One Of The Many Watching The Premier… I Can’t Wait For Next Weeks Episode… Hopefully A Runion Show Will Be Worth Watching… Atlanta Reunion Shows Host Freakn’ Sux… Just Sayn’…

    Lets Keep The Ratings Up To Secure A Season Two…

    Maybe Someone Will Pick Them Up To Do A CD Or Tour…

    :)

  • Putt

    I pray to God TVOne will not ever become as corrupted and irrelevant as BET!!!

  • phengphanh

    The LA version is much much better than Atlanta. I haven’t heard of half of the Atlanta cast ever before. They are all fat, boring, and full of themselves…except for Faith and Angie ( who are the rest of these women?). LA was a wise move to make. They are more interesting and recognized cast.

  • GEberhardt

    RandB Divas LA, you are off to a good start, right now I am liking the show. Donot blow this opportunity that each of you have been given by acting ignorant! I MEAN THAT! Each of you are beautiful and very talented! Act like you know that! Kelly Price, I donot wish to see in you in another mans face! That behavior is BENEATH YOU. GET IT TOGETHER LADY! YOU ARE BETTER THAN THAT!
    Please know that your behavior in the preview turned me completely OFF!

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