via press release:
SYFY’S SHARKNADO DEVOURS THE INTERNET!
MOST SOCIAL PROGRAM ON ALL OF TELEVISION ON JULY 11
FIVE THOUSAND TWEETS – A MINUTE
SYFY’S MOST SOCIAL TELECAST EVER
BY POPULAR DEMAND -- ENCORE BROADCAST THURSDAY, JULY 18 AT 7PM
NEW YORK – July 12, 2013 – Syfy’s Original Movie Sharknado devoured the Internet last night during its July 11 premiere, becoming the most social program on all of television – broadcast and cable – as well as Syfy’s most social telecast ever.
At its peak, Sharknado generated nearly 5K tweets a minute!
With 387K social mentions (97% driven by Twitter with the top hashtags #sharknado and #syfy), Sharknado bested competitive cable/broadcast programming including CBS’/ and was within 2.5K tweets of the Game of Thrones’ #Red Wedding episode.
Among the celebrities tweeting were Patton Oswalt, Damon Lindelof, Elizabeth Banks, Olivia Wilde, Mia Farrow – even the American Red Cross.
Given the enormous popular demand, Syfy will present a special encore presentation of Sharknado on Thursday, July 18 at 7PM (ET/PT).
In the Movie, regulars of a beachside bar including owner Fin (Ian Ziering/Beverly Hills 90210), bartender Nova (Casie Scerbo/Make It Or Break It) and local drunk George (John Heard/Home Alone) team up with Fin’s ex-wife April (Tara Reid/Scrubs) to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies. Sharknado is a production of The Asylum.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)