Syfy's 'Sharknado' is the Most Social Program on All of Television July 11, Generating Nearly 5000 Tweets a Minute

Categories: Network TV Press Releases

Written By

July 12th, 2013


via press release:











NEW YORK – July 12, 2013 – Syfy’s Original Movie Sharknado devoured the Internet last night during its July 11 premiere, becoming the most social program on all of television – broadcast and cable – as well as Syfy’s most social telecast ever.


At its peak, Sharknado generated nearly 5K tweets a minute!


With 387K social mentions (97% driven by Twitter with the top hashtags #sharknado and #syfy), Sharknado bested competitive cable/broadcast programming including CBS’ Big Brother/The Big Bang Theory and was within 2.5K tweets of the Game of Thrones#Red Wedding episode.


Among the celebrities tweeting were Patton Oswalt, Damon Lindelof, Elizabeth Banks, Olivia Wilde, Mia Farrow – even the American Red Cross.


Given the enormous popular demand, Syfy will present a special encore presentation of Sharknado on Thursday, July 18 at 7PM (ET/PT).


In the Movie, regulars of a beachside bar including owner Fin (Ian Ziering/Beverly Hills 90210), bartender Nova (Casie Scerbo/Make It Or Break It) and local drunk George (John Heard/Home Alone) team up with Fin’s ex-wife April (Tara Reid/Scrubs) to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies. Sharknado is a production of The Asylum.


Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies.  NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

  • Dennis

    lol – this is quite funny :D

  • Kissan

    OMG I never heard about this!!! What was this about?

  • cimmer

    Yes but were these people actually watching the show? Although I’m torn: high ratings means that they’ll try it again (and again, and again …) and low ratings means, well, basically the same thing. lol



  • Luke

    The SyFy formula continues to succeed: One (1) Washed up actress; One (1) portmanteau of two of the following: Shark, octopus, tornado, earthquake, apocalypse, alien, dinosaur, anaconda, crocodile, alligator, storm; Two (2) hours of awful special effects and editing; One (1) intentionally horrible screenplay; and a handful of z-list “actors” to round out the bunch.

  • Nigel

    First of all this was a FANTASTIC movie. It was everything a B-movie is supposed to be. However I’m hearing it actually didn’t even do as well as an average Syfy movie. I guess twitter doesn’t do a good job of showing who’s watching what.

  • Anthony

    One reason that the tweets were so high, but viewership relatively low, was that people who WERE watching it were tweeting… a LOT. Myself included (Mainly b/c I’m a meteorologist so I wanted to see just how bad they butchered any notion of meteorological accuracy during the movie). A few of my followers were amused that they had multiple people live-tweeting the movie in their timeline and were getting a kick out of that rather than actually watching the show.

  • Bitter Ringer Fan

    I’m so watching this, I heard of this movie last year. Considering the buzz it generated if it gets decent ratings, we can expect a sequel #Sharknado2 lol

  • tomko44

    The New York Daily News gave it 4 out of 5 Stars. Said it was so awful that it was great! I had to record it. It did so well they are repeating it next Thursday nite!

  • Observer

    A couple of tweets re the ratings:
    MediaSavantGF ?@MediaSavantGF 7m
    #Sharknado may have AVERAGED 1.369 million viewers, but it was 1.19 mil in first qtr hour. 1.597 in last qtr hr. A18-34 rose 84% during.

    MediaSavantGF ?@MediaSavantGF 3m
    I think an 85% increase in Adult 18-34 viewing from 1st 15 mins. to last 15 mins may be evidence of twitter impact. #SharkNado

    Rick Kissell ?@RatesRick 2m
    Syfy’s SHARKNADO performs on par with net’s recent movies: 1.37 million viewers — or No. 38 for the night among English-language TV programs

  • LisaM

    I watched for the laughs but finally could take it no longer. *click* SyFy has become the graveyard of new very bad movies. So sad, when there are good old films they could be showing.


    Even tho it didn’t get amazing ratings, it’ll prob repeat well. And A sequel is prob coming soon…

  • david

    I watched it and thought the concept was funny. I guess they are happy with how it performed thow.

  • mike

    Lots of hype-low ratings!

  • Kenny

    Not to mention Chuck Todd, chief–whatever correspondent for NBC News!

  • Shepherd

    I wouldn’t doubt it if they were generated by the same 5000 twits tweeting once a minute. I guess people were more interested in talking smack than actually watching the ‘movie’, if one could even call it that.

  • Kaylie

    Cory Monteith from Glee who died today, final tweet was about this movie.

  • Other than THAT Mrs. Lincoln how was the play?

    I watched his only because Comcast put it on the main On Demand screen, but Fast Forwarded thru most of it – the only good part 2was the but going down a sharks throat with a chainsaw and cutting his way out and then finding a girl who fell out of the helicopter into the same sharks mouth minutes earlier. Suitably silly.

    Amazing movies like this get as many viewers as it does. Destroying shark bearing tornados with small propane cannisters dropped out of a helicopter? Ya gotta be kidding me. Chock full of bad puns and bad CGI effects. Of course this is based on real, but rare events where water spout tornadoes scoop up small fish and drop them on land.

    The only better one of this type was the one with 80s mall singers Tiffany and Debbie Gibson. Where both ended up dead. Mega Python vs. Gatoroid. Only saw the last 20 minutes of that train wreck.

    You can feel your brain cells dying when watching one of these gems… so limit your exposure! LOL

  • Other than THAT Mrs. Lincoln how was the play?

    Cory Monteith died because Sharknado killed off his last few remaining brain cells. Thats my arm chair diagnosis. Either that he died of Amy Winehouse Syndrome (AWS)

  • Other than THAT Mrs. Lincoln how was the play?

    Id like to see a sequel:

    SHARKNADO 2 vs. TIN FINS: The Sharkening.

    Worldwide outbreak of Sharknadoes and robot/cyborg flying metal shark called TIN FINS comes the to rescue eating all the sharks that fall from the sky.

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