Disney Channel Sweeps Major Youth Demos for 7th Consecutive Week

Categories: Network TV Press Releases

Written By

July 16th, 2013


via press release:

For the week of July 8, 2013, Disney Channel delivered another clean sweep across major youth demos, ranking as TVs #1 network in Total Day across Kids 2-11, Kids 6-11 and Tweens, marking the network’s 7th consecutive weekly sweep and over 2 years atop all TV in Kids 6-11/Tweens. Impressively, this week stood as Disney Channel’s most-watched week in 27 weeks in Kids 2-11 and Kids 6-11, and its 2nd-most-watched week of the year overall, behind only holiday week 12-31/12. Led by Sunday’s all new Shake It Up and Dog With a Blog, which delivered their most-watched telecasts in 4 and 5 months in key demos, respectively, Disney Channel delivered the week’s Top 9 TV telecasts in Kids 6-11 (18 of 20) and Top 5 in Tweens (51 of 53).
Disney Junior on Disney Channel aired the week’s Top 2 cable TV series in Kids 2-5, Top 3 cable TV series in Girls 2-5 and Top 4 preschool cable TV series in Total Viewers led by Sofia the First and Doc McStuffins.
24-hour Disney Junior Channel soared to record highs in Total Viewers, Girls 2-5 and Women 18-49, and delivered its #2 week ever in Kids 2-5. The channel ranked as the #1 preschool TV network for the 15th consecutive week in Kids 2-5 and Boys 2-5 – each week since reporting public ratings – and was #1 for the 14th time in the previous 15 weeks in Total Viewers. Disney Junior Channel surpassed Nick Jr. for the 15th straight week in Kids 2-5 and Boys 2-5, and for the 14th time in the prior 15 weeks in Total Viewers, and out-delivered Sprout by triple-digits across all target demos.
  • James Klatt

    The Over/Under for Teen Beach Movie is 15 million viewers Friday Night.

  • Kaylie

    @James Klatt.. What exactly are you talking about?

  • deni

    has shake it up been renewed for a 4th season ?

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