via press release:
NICKELODEON’S THE HAUNTED HATHAWAYS DEBUTS AT NUMBER ONE
Sam & Cat Nabs Win with Tweens and Teens; SpongeBob SquarePants Tops All TV with Kids
Net Scores 25 Straight Weeks of Gains
NEW YORK–July 16, 2013–Nickelodeon’s third straight hit in just the first seven weeks of summer, The Haunted Hathaways, leapt to the top with its Saturday premiere (July 13, at 8:30 p.m. [ET/PT]), as the day’s top-rated show among kids 2-11 and kids 6-11 across all TV. The series debut drew 3.3M total viewers and earned a 5.5/1.8M among K2-11, up +234%; a 6.6/1.3M with K6-11, up +221%; and a 5.2/1.1M among Tween 9-14, up +98%. The show’s 3.3 million total viewers also represents a +167% gain over last year. The show also bested its closest competitor (Disney Channel’s A.N.T. Farm) by +149% in the time period.
Preceding the debut of The Haunted Hathaways, Nick rolled out a new episode of live-action hit Sam & Cat (8 p.m. ET/PT), which drew 3.4 million total viewers. The series was Saturday’s top program with tweens 9-14 and teens 12-17 across all TV. The live-action comedy, averaged a 5.5/1.8M K2-11, 6.4/1.2M K6-11, 5.6/1.1M T9-14, 3.2/665,000 T12-17 and posted high triple-digit gains for the net with K2-11 (+189%), K6-11 (+167%), T9-14 (+100%) and total viewers (+133%).
SpongeBob SquarePants is the week’s number-one program with K2-11, averaging a 6.2/2.1M K2-11, up +117% over last year; and also ranks as basic cable’s top kids’ program with total viewers (3.5M) for the week.
Nickelodeon also posted its 25th consecutive week of gains, earning double-digit increases over last year. The net was up +43% with K2-11 (3.0/992,000), +32% with K6-11 (2.9/571,000) and +17% with total viewers (1.9M).