Nickelodeon's 'The Haunted Hathaways' Debuts at Number One

Categories: Network TV Press Releases

Written By

July 16th, 2013

The Haunted Hathaways

via press release:

Sam & Cat Nabs Win with Tweens and Teens; SpongeBob SquarePants Tops All TV with Kids
Net Scores 25 Straight Weeks of Gains
NEW YORK–July 16, 2013–Nickelodeon’s third straight hit in just the first seven weeks of summer, The Haunted Hathaways, leapt to the top with its Saturday premiere (July 13, at 8:30 p.m. [ET/PT]), as the day’s top-rated show among kids 2-11 and kids 6-11 across all TV.  The series debut drew 3.3M total viewers and earned a 5.5/1.8M among K2-11, up +234%; a 6.6/1.3M with K6-11, up +221%; and a 5.2/1.1M among Tween 9-14, up +98%.  The show’s 3.3 million total viewers also represents a +167% gain over last year.  The show also bested its closest competitor (Disney Channel’s A.N.T. Farm) by +149% in the time period.
Preceding the debut of The Haunted Hathaways, Nick rolled out a new episode of live-action hit Sam & Cat (8 p.m. ET/PT), which drew 3.4 million total viewers.  The series was Saturday’s top program with tweens 9-14 and teens 12-17 across all TV. The live-action comedy, averaged a 5.5/1.8M K2-11, 6.4/1.2M K6-11, 5.6/1.1M T9-14, 3.2/665,000 T12-17 and posted high triple-digit gains for the net with K2-11 (+189%), K6-11 (+167%), T9-14 (+100%) and total viewers (+133%).
SpongeBob SquarePants is the week’s number-one program with K2-11, averaging a 6.2/2.1M K2-11, up +117% over last year; and also ranks as basic cable’s top kids’ program with total viewers (3.5M) for the week.
Nickelodeon also posted its 25th consecutive week of gains, earning double-digit increases over last year.  The net was up +43% with K2-11 (3.0/992,000), +32% with K6-11 (2.9/571,000) and +17% with total viewers (1.9M).
  • Jojo

    What a stupid release was ant farm even new and how was it a competition when a premiered show is cursing a repeat, nickelodeon stop trying it

  • Kaylie

    Lol Nick is such a joke. They try so hard but the only working thing on that network is Spongebob. The first time they crossed 3 million viewers in a premiere since whenever. Nick has really lost it since iCarly ended.

  • Nathan

    I love you forget to mention that Disney aired a new episode of EVERY SINGLE OF THEIR SHOWS except for Fish Hooks, and they all, except SIU, FAILED TO PREMIERE ABOVE 3 MILLION VIEWERS.

  • MG

    I thought I was gonna absolutely hate this show but it was alright. First half was slow but the second half got alot better. Plus the whole time I was watching it I couldn’t help but think of Wizards of Waverly Place

  • 90s


    Really? What a blatantly misinformed comment just to put Nick down when they had an amazing Saturday night. How immature. SBSP, FOP, SJC, TMNT, LoK, SaC, and now THH have all premiered over 3 million numerous times. You’re kidding right? Get over the Disney Kool Aid.


    Austin and Ally and Dog with a Blog premiered over 3 million as well, just not high enough to make the Cable Top 25. Disney still had a strong week overall.

  • ToXiX

    Disney sucks.

    And Disney fans are the worst.

    Haunted Hathaways was a decent show and glad it didn’t flop.

  • Twist Of Fate

    Korra (when it was on) was doing WAY better than SpongeBob. Sanjay & Craig has had 3 or 4 episodes at 3 million viewers. FOP was hitting 3.1 million viewers every week. TMNT (before it’s Fri move) was hitting 3.7 million viewers. Sam & Cat (which had a rough start) is still averaging 3.2 million viewers. And now, THH had a good showing. See this is how problems start. EVERY time something does well on Nick you Disney fans ignore it & blame SpongeBob (who hasn’t been doing very well anyway). Nick is in good shape, & with SIU & GLC leaving sometime this year or early next year, Nick is in better shape than Disney

  • Jake

    Hey, I Think That House of Anubis is the best show ever and Haunted Hathaways is just another rip off that show. Sibuna rocks and this show sucks. Bring HOA Back I Cannot live without my cutties Eddie, KT, Nina, Patricia, AMber, Fabian, Alfie, Jerome, Cassie, Mara, Erin, Dexter and Joy!!! Bring sibuna back please!

  • Big Time Sibuna

    Yeah I Agree with “Jake” House of Anubis is awesome And It cannot end, and this show Hanuted Hathaways is just another r.i.p off copy of HOA… hoa is way more better!

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