Soap Opera Ratings: 'General Hospital' Hits Lows in Women 18-49 Viewers & Ratings

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July 16th, 2013


via Soap Opera Network:

July 1-5, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,396,000 (-160,000/-109,000)
2. B&B 3,423,000 (-71,000/+308,000)
3. DAYS 2,597,000 (-68,000/+188,000)
4. GH 2,332,000 (-121,000/+90,000)

1. Y&R 3.3/10 (same/+.1)
2. B&B 2.5/8 (+.1/+.2)
3. DAYS 2.0/6 (same/+.3)
4. GH 1.8/5 (same/+.1)

Women 18-49 Viewers
1. Y&R 829,000 (+35,000/+13,000)
2. B&B 675,000 (+59,000/+47,000)
3. DAYS 565,000 (-30,000/+114,000)
4. GH 523,000 (-53,000/-16,000) <—— new low *

* Previous low: 527,000 (February 13-17, 2012)

Women 18-49 Rating
1. Y&R 1.3/8 (+.1/same)
2. B&B 1.1/7 (+.1/+.1)
3. DAYS 0.9.6 (same/+.2)
4. GH 0.8/5 (-.1/same) <—– ties low
Source: Soap Opera Network


Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • Bex

    Y&R cut to 30 mins? Thanks, I needed a good laugh this morning.

  • PatF

    YR won’t be bumped to a half hour. It’s CBS’ cornerstone show for it’s entire Daytime lineup.

    I would not be surprised if they are horrified by Phelps. We all are.

    I’m liking Josh’s writing…but she’s done nothing for the show.

  • Tv Bob

    It is rumored that Julie Chen is concerned about the lineup and that Phelps is out. Nothing about Bold & Beautiful becoming an hour but Phelps is definitely out. I will find article and post a link.

  • jonboyelk

    @Joe I think your words spoke for a legion of GH fans. So, somebody in the know post contact information for reaching ABC. Let’s bombard them with our displeasure and worries about the future of GH if it keeps sinking.

  • jonboyelk

    For the life of me, other than the Kyle recast, I can’t see a thing JFP has done wrong—-yet.

  • Mike

    Wow just saw the press releases for Katie and Live With Kelly & Michael that contained ratings for the week of the 4th (same as these soap ratings).

    Both shows had their best weeks. Katie even hit a 2.0 daily on Tuesday, and finally broke into the top 5 talk shows for the first time. I doubt she will keep it up but so much for the theory being floated around that people were on vacation and didn’t have time to watch TV that week.

    Live with Kelly & Michael even got their best ratings in awhile that week.


    As to Phelps, I am no fan of hers, but so far I have not been able to fault a lot of her decisions at Y&R. I really do not like the music now. And some of the old feel of the show is not there, but I am getting used to it.

  • JayTN

    jonboyelk…I agree, I don’t really have a problem with Jill Farren Phelps. The ratings for Y&R are slowing improving and I don’t really see any logical arguments to justify cutting Y&R in half or expanding B&B. (I don’t believe it will happen, anyway…it’s kind of an outlandish rumor.)

    I don’t know why Julie Chen would want Y&R’s producer ousted, especially since her show, “The Talk”, has been doing well in the ratings. I believe it even set ratings records during the spring. The last numbers I have for “The Talk” are from the week of June 10th when it scored 2.52 million viewers. That is virtually identical to the numbers for the week of February 4th when “The Talk” got 2.54 million viewers. “The Talk” is also up year-to-year. For the week of June 11, 2012, “The Talk” scored just 2.26 million viewers. That’s an increase of 260,000 viewers from the same year-ago week.

    Personally, I think a lot of people over-estimate the “power” that Julie Chen has over CBS Daytime just because she is married to CBS CEO Les Moonves. Moonves has to look out for the network as a whole, not just its daytime line-up.

  • Mike

    Jay TN, CBS just released a new press release for The Talk for last week. It had another great week.

    No news on the soaps or the game shows.

    CBS really has a winning line-up right now. I don’t see them messing with the scheduling of it at all.

    When I looked at those numbers from the year, B&B is really losing much of its younger audience. It has really lost a lot of 18-34 female viewers. Y&R has not.

  • Melanie P.

    I think the bottom line here is since these shows have been on for years, what else can they do to make the shows more exciting? Looks like absolutely nothing, because they have all gotten so predictable because the writers cannot be creative much anymore. Every storyline imaginable under the sun, has been repeated over and over again. The glory days of soaps, where they were written sensibly to keep us on the edge of our seats, are long gone. I can still watch them, but when they get canceled, I don’t get upset about it. I accept it is the sign of the times.

  • Melanie P.

    I want to add, also, yes they are entertaining, but it is not the only form of entertainment to me.

  • PatF

    Phelps has done some harm to the show.

    She’s made it the Steve Burton show. Many of her recasts and new faces don’t work. She totally got rid of the classic and loved YR score…replaced some beloved sets and then hardly ever used the new ones.

    She’s sidelined Nikki completely.

    The ratings have improved, but it is due to the writing. That’s Josh, not Jill.

    Sorry, but I am echoing a lot of long time fans who see her no better than LML or MAB.

  • JayTN

    Melanie P…in regards to soap storylines, I think society has also changed. For starters, soaps can no longer take months or even years to weave together a story; the audience simply doesn’t have the patience to do that anymore, especially with 100s of channels to choose from. Second, fewer and fewer things are considered “taboo” anymore. In the early days of soaps, a married woman having an affair was considered scandalous and jaw dropping. Now, most people would respond with a shrug of the shoulders. Other taboos, such as alcoholism, drug use, or even interracial relationships seem to lost their shock value.

    The soaps have had to get more and more outlandish in their stories in order to keep viewers interested and also to keep pace with the often outrageous (and sometimes completely made-up) stories on the daily talk shows.

  • PatF

    Oh…and Chen actually has YR to thank for a lot of its success. They showcase(d) many of the actors from that show throughout the last year…and also rode the coat tails of YR’s 40th anniversary. I’ve only watched sometimes because of the cross overs.

    Not quite sure what her concern is, however, if the rumor of Phelps is out is true…no one has anything to worry about. Just a much better show coming our way, hopefully.

  • JayTN

    PatF…the music doesn’t really matter that much to me. Same thing with the sets. I have always thought that Y&R’s sets looked so dark and dreary, like Victor’s ranch (which Maria Arena Bell had burned down) or Adam’s “mansion” (which seems to have been discarded as well). Even the Genoa City Athletic Club seemed in need of paying the electric bill. So, I think Phelps has actually helped with the sets.

    I never really liked Nikki (Melody Thomas Scott), so they could completely write that character out and I would not miss her one bit. Personally, the character is a walking contradiction…how many times is Victor going to run roughshod over her and have her forgive him? She also looks her nose down on a lot of characters, which is especially ironic coming from a woman who used to earn money by taking her clothes off. “Pretty Woman” she aint!

  • JayTN

    Re: Y&R and Phelps…

    I’m also not getting a vibe that Y&R is being turned into The Steve Burton Show. I don’t watch every day, but his character isn’t crammed down the viewers’ throats like some other characters on other soaps have been. Didn’t Burton agree to do Y&R because Phelps was willing to allow him more time off than GH would since he commutes to California from Tennessee? Or is that no longer the case?

    I also have a hard time reconciling Phelps’ alleged ageism with the decision to put Tracey Bregman (Lauren) – who is 50 – on contract after being on recurring status for many years. Not only does she now have a contract, but a front burner storyline as well.

  • PatF

    Jay…It was actually Phelps that burned the ranch. MAB never would have…as crazy as she was.

    I think the key to your feedback was when you say you don’t watch every day.

    I respect that and your opinion.

    But to those that do watch the show for the experience, which includes the music, familiar sets…and familiar characters, most of which have been on since the 80’s or 90’s, she turned the show too quickly unfamiliar.

    I have watched everyday.

    Burton’s character has had the highest “episode count” almost every month since he came on board in January.

    I give most of the positive feedback to Josh, since really the only thing that needed to change under MAB, was to fire her as HW, can that idiot Hogie Sheffer, and get some intelligent writing back.

    Nikki is an iconic YR character and I hate that this regime is ignoring a lot of the fan’s feedback.

  • TVInsider

    I really hope it is true that Phelps is out. The show is awful and reminds me of any of her other shows that were all cancelled shortly after she took over.

  • Dexter

    I have stopped watching Y & R since JFP took over. Every time I try to tune in and watch it is unrecognizable. I think it is a short matter of time before they ax it unless she is fired.

  • Marlena Evans

    Every talented producer has left GH and YR and headed for DAYS. Soooo hot! Love Sammy and Will. My sister was staying with us and so we had to watch YR for the first half hour and it put me right to sleep. It looks cheap. Just my opinion.

  • JayTN

    PatF…I would argue that most soap fans don’t watch every single day, or if they do, most don’t watch an entire episode every single day. Even on the days I do watch, I will fast-forward thru the scenes that contain actors/characters that I don’t find entertaining.

    I do agree that some of her casting changes haven’t been good; the Kyle re-cast wasn’t really necessary, unless Blake Hood wanted to leave. The changes to Noah and Summer have grown on me over the past couple of months.

    TVInsider…no soap has ever been canceled under Phelps’ stewardship. “Santa Barbara”, Phelps’ first stint as executive producer lasted for 3 years after she left in 1990. Within a year, she was producing “Guiding Light”, which lasted nearly 15 more years after she left. NBC’s “Another World” also lasted about 3 years after Phelps left. OLTL lasted more than a decade after Phelps’ stint as EP and, of course, GH is still on the air. Only Nickelodeon’s “Hollywood Heights” ended while Phelps was in charge, but it aired its episode order and was canceled. It would have likely met the same fate whether Phelps was involved or not.

    Looking back at Phelps’ tenure in daytime, she does seem to have one modus operandi, and that is that she tends to get rid of actors and characters. There was a virtual revolving door for the cast of “Santa Barbara” while she was there. Her stay at GL was marked by the departures of fan favorites Beverlee McKinsey and Ellen Parker. Casting changes continued at AW after Phelps took over, but she did increase the show’s younger demographics by 1/3. Fans also groused over casting changes at OLTL during Phelps’ stay at that soap. And, of course, she has made a plethora of casting changes at Y&R (Noah, Summer, Kyle, Abby, Ashley, etc.), some of them – like Marcy (Emme) Rylan and Eileen Davidson’s departures – outside of her control.

    The biggest reason to resist firing Phelps, personally, is the appearance it will give. Usually, a producer is fired because of faltering ratings. There is never a change in writers/producers when everything is going great…usually. If Sony/CBS were to let Phelps go – after less than a year at the helm – the move could be interpreted to mean that Y&R is in trouble. Personally, I don’t think Y&R is in anymore trouble than any other soap. It certainly isn’t in any danger of being canceled over the next couple of years (unless ratings take a nose dive), and some soaps – I’m looking at GH – can’t really say that.

    In my opinion, the Phelps firing rumor is very much a rumor, especially if it is tied in with Y&R getting cut to 30 minutes and B&B expanding to 60 minutes.

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