'Switched at Birth' Ranks as Cable TV’s #1 Scripted Telecast at 8 O’Clock Across Target 18-34s, 18-49s and 12-34s

Categories: Network TV Press Releases

Written By

July 16th, 2013

SWITCHED-AT-BIRTH-ABC-Family

via press release:

Switched At Birth” Ranks as Cable TV’s #1 Scripted Telecast

at 8 O’Clock Across Target 18-34s, 18-49s and 12-34s

 

“The Fosters” Hits Series High in Females 12-34; #2 Telecast Ever in Total Viewers;  Is Monday’s #1 TV Telecast for 3rd Straight Week in Female Teens

 

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

At 8 p.m., Switched At Birth ranked as cable TV’s #1 scripted telecast in the hour across Adults 18-34 (618,000/0.9 rating), Women 18-34 (481,000/1.4 rating), Adults 18-49 (978,000/0.8 rating), Women 18-49 (740,000/1.2 rating), Viewers 12-34 (915,000/1.0 rating) and Females 12-34 (752,000/1.6 rating).

 

  • Versus its summer season premiere, Switched At Birth” was up by solid margins in core categories, including by 29% in Adults 18-34 (618,000 vs. 479,000), by 14% in Adults 18-49 (978,000 vs. 855,000) and by 10% in Viewers 12-34 (915,000 vs. 835,000).

 

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock “The Fosters” rose to a series high in Females 12-34 (916,000/2.0 rating) and was its #2 telecast in record in Total Viewers (1.79 million), Teens 12-17 (534,000/2.2 rating) and Female Teens (475,000/4.0 rating).

 

  • For the 3rd consecutive week, “The Fosters” ranked as Monday’s #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast in Females 12-34.

 

  • “The Fosters” qualified as cable TV’s #2 scripted telecast in the hour in Women 18-34 (441,000/1.3 rating), Women 18-49 (645,000/1.0 rating), Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV’s #1 telecast in Teens and Female Teens.

 

  • Compared to its series launch, “The Fosters” was up by double digits in key demos, including by 26% in Total Viewers (1.79 million vs. 1.42 million), by 17% in Adults 18-34 (522,000 vs. 445,000), by 10% in Adults 18-49 (783,000 vs. 711,000) and by 47% in Viewers 12-34 (1.06 million vs. 719,000).

 

Source: NTI, U.S. ratings, Live +SD, 7/15/13.

 
  • Brandy

    Good for S@B!

  • Mika

    Bye bye Bunheads!

  • Tom

    Thrilled to see The Fosters doing so well.
    Last night’s episode was one of the best so far!

    I hope we’ll be seeing a back order rather soon.

  • Marixa

    ABC Family would be smart to Renew Bunheads and put it following The Fosters at 10 Mondays would be ABC Family’s first run with three scripted programs Switched at Birth at 8:00 The Fosters at 9:00 and Bunheads at 10:00 it seems like The Switched at Birth Audience follows along to The Fosters and then the Fosters has its own audience, who knows they might want to Watch Bunheads its a good program probably the funniest in a witty way since Gilmore Girls. Sutton Foster is great that’s the biggest reason why they should renew plus chasing life sounds like it won’t be a hit maybe not a flop either but not a hit.

  • Cheryblosen

    I love the fosters. Still sad the lying game was canceled tho :/

  • david

    Great to see The Fosters doing so good now. I really like the show. SAB is doing good too. I enjoy that show too.

  • Cynthia

    I love The Fosters. It’s such an addicting show.

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