Late Night TV Ratings For July 8-12, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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July 18th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON OUTSCORE THEIR BROADCAST TIME-SLOT RIVALS IN EVERY KEY MEASURE FOR THE LATE-NIGHT WEEK OF JULY 8-12

Leno Tops Letterman by a 43% Margin in Viewers 18-49 and Kimmel by 75%; Fallon Beats Ferguson by 34% and ‘Nightline’ Head to Head by 64%; It’s Jay’s Biggest Margin to Date Over an 11:35 p.m. ET Kimmel

UNIVERSAL CITY, Calif. — July 18, 2013 — NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have dominated their broadcast time-period competition for the week of July 8-12, delivering bigger audiences than their ABC and CBS rivals in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Note that CBS’s “Late Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” aired encores on Friday.

Versus the same week last year, Leno was up 11% in viewers 18-49 (to 1.065 million from 957,000), while Fallon grew versus one year ago by 5% in viewers 18-34 (239,000 vs. 228,000).

Leno led the broadcast competition by a wide margin last week, topping CBS’s “Late Show” in viewers 18-49 by a 43% advantage (1.065 million vs. 747,000) and ABC’s “Kimmel” by 75% (1.065 million vs. 607,000). At 12:35 a.m., Fallon out-delivered CBS’s “Late Late Show with Craig Ferguson by 34% in viewers 18-49 (593,000 vs. 443,000) and head to head from 12:30-1 a.m. ET, Jimmy prevailed over ABC’s “Nightline” by 64% (630,000 vs. 384,000 for that half-hour).

Leno generated his biggest margins over Kimmel (+75% in 18-49 viewers, +68% in total viewers, 3.3 million vs. 2.0 million) in the 27 weeks since ABC moved “Jimmy Kimmel Live” to the 11:35 p.m. ET hour.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 34 weeks in a row and topped "Kimmel" for 24 of their 27 head-to-head weeks. In total viewers, “Tonight” has out-delivered "Late Show" for 38 weeks in a row and "Kimmel" for 27 of 27 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 39 of the last 40 weeks and prevailed in total viewers for 36 of the last 38 weeks. Versus "Nightline" in their head-to-head half-hour, “Late Night” has out-delivered the ABC series for 27 weeks in a row in viewers 18-49 and 22 of the last 24 weeks in total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 8-12.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.6/2 *
ABC “Kimmel,” 0.5/2 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.3/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.3 million viewers
CBS “Late Show,” 2.6 million viewers *

ABC “Kimmel,” 2.0 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.3 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.5 million viewers
CBS “Late Late Show,” 1.3 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.8 million viewers *

* “Last Call” was in rebroadcast last week and Friday’s “Late Show” and “Kimmel” were also encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.0 million viewers
ABC “Kimmel,” 2.5 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 8-12

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show” (preempted)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report” (preempted)

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show” (preempted)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report” (preempted)

TBS, 11 p.m.-midnight, “Conan,” 0.8 million viewers (encore programming)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers

 

 

 
  • Brad

    “Poor Kimmel. Even with poor lead-ins, even in the summer, those ratings are terrible.”

    The 2 millions viewers and 0.5 rating he got one day is terrible. Yes. But a 0.7 when the competition of Letterman is doing 0.7 and Leno is doing 0.8, that’s not bad at all. Being right on par with the big dogs is right where you want to be.

  • Nick

    Brad, what are you talking about? Kimmel’s weekly average was a 0.5. It wasn’t just one day. And that is terrible. I guess if you consider Letterman a “big dog” with a 0.6, then sure, he’s almost on par – but I don’t think that’s where ABC wants him to be.

  • Brad

    Oops. I read season to date. My bad.

    ABC only has primetime to blame for Kimmel’s ratings. Not Kimmel himself. However, Kimmel is no Leno, turning night’s with terrible lead-ins into 0.8s/0.9s.

  • Gary Middleton

    Give Leno comparable lead-ins and I think he does around 0.7. Still about 45% better than Kimmel, which is massive. Albeit with one extra new episode.

  • Nick

    A year ago, I would say a 0.7. Now, I couldn’t see Leno going below a 0.8, with maximum rounding of course. He’s been up across the board these past few months.

    But I do agree, ABC only has themselves to blame.

  • Brad

    Might not be a bad thing for Kimmel. Gives him time to build his stance in the 11:30 slot. He can say that this is the ground and that there is nowhere but up. Something like that. Just hold out for better ratings then to deal with “why do you have the best primetime ratings and still can’t beat Letterman and Leno?” He doesn’t have that problem at least. That would be worse.

  • GARebelman

    I think this notion that somebody is “going to grow in a time slot” is overstated these days. That’s like saying you can leave “Whitney” Wednesday at 8PM and magically down the road people will randomly start liking it. Kimmel has been in late night how long? About 9 years? People already know if they liked him or not. Apparently a majority of the Nightline audience didn’t.

    In other news, Letterman does bad CBS Monday or not in the overnights this summer. Yeesh.

  • Gary Middleton

    “He’s been up across the board these past few months.”

    He’s been up across the board because NBC has been up across the board. But you’re right, Leno did eke out a lot of 0.8s back when Revolution was on the bench and Smash, Rock Center, Deception, Do No Harm, and everything else was struggling.

  • Gary Middleton

    “Apparently a majority of the Nightline audience didn’t.”

    In the 18-49 demo, Kimmel season-to-date is doing as well or better than Nightline on a year-over-year basis.

    I assume he might slide below that benchmark with the summer swoon and his slate of reruns (Nightline didn’t do reruns). But this idea that Kimmel consistently does worse than Nightline from 11:35 to 12 a.m. is not supported by the data.

  • Nick

    Gary, I understand that Kimmel may not be doing worse than Nightline from 11:35-12:05am. But what I don’t understand is how ABC 11:35-1:05am today could possibly be considered “doing better” than ABC 11:35-1:05am a year ago. The average in that time period between the two shows is significantly lower now than it was before the switch. The weekly average is significantly lower, the yearly average is significantly lower. Is there any proof that ABC is making more money now after the switch? And lastly, how in the world could a Kimmel 0.6 at 11:35 be making more money than a Kimmel 0.6 at 12:05? Especially when Nightline was pulling a 0.9-1.0 regularly at 11:35 (which I doubt Kimmel is now), and is now pulling a 0.3-0.5 at 12:35 (which I also doubt Kimmel was then).

    Maybe I’m just overstating everything, but it just seems like their average is significantly lower, both shows failed to improve their timeslots, and the “success” is entirely overrated.

  • Brad

    My understanding of it all is that ABC did studies and eventually surveyed their advertisers to see what their view was if they switch their late night lineups. It turned out that advertisers were willing to pay more for Jimmy Kimmel Live! at 11:35, more than the decrease in advertisement revenue for Nightline. So, ABC made the switch and everything was looking fine, JKL increased in the ratings and Nightline went down. However, both have been significantly down this summer. 0.5 for Kimmel? 0.3 for Nightline? ABC obviously didn’t expect this, but it would be foolish to revert to the original setup just yet. ABC’s prime time lineup has been a drag and JKL has had some amazing nights in the ratings.

    The fall will help us dectitate how well JKL is doing but the new competition in Jimmy Fallon come spring is what ABC should really hold out for. The JKL is built to beat Fallon, not Leno. Kimmel isn’t about telling lame jokes and trying to win over middle of America. He’s just not going after Leno’s fans. Fallon may have a hard time because of Kimmel, because Kimmel has locked in on the Fallon/Kimmel viewers. That’s just my opinion though.

    It doesn’t really matter though what Kimmel’s ratings are as long as they are competitive. Kimmel doesn’t make a lot of money doing this. Not like Letterman and Leno. Even at their current salaries he still makes half of that. To me it is like the Buger King model. McDonald’s does all the research to find out the best locations for their restaurant while Burger King sets up shop as close to McDonald’s as possible. Will Burger King ever be more popular than McDonald’s and generate more cash? No, but that doesn’t mean they aren’t more profitable. You can bring in as much customers in as you want, but when you have such a high overhead when your competition does not, you might not be as profitable as you think you would be.

    To me, Kimmel wins if he stays competitive.

  • Gary Middleton

    “And lastly, how in the world could a Kimmel 0.6 at 11:35 be making more money than a Kimmel 0.6 at 12:05? Especially when Nightline was pulling a 0.9-1.0 regularly at 11:35 (which I doubt Kimmel is now), and is now pulling a 0.3-0.5 at 12:35 (which I also doubt Kimmel was then).”

    Not quite sure what you’re getting at, Nick. Kimmel averages (via rounding) 0.7 season to date at 11:35. A year ago at this time, his season-to-date average at midnight was 0.5 and Nightine’s was 0.8.

    But as far as doing better financially, some have quoted sources here saying entertainment shows can bill higher than news shows. Additionally, Kimmel’s strongest night in-season was Thursday, which has historically been critical for advertising movie openings and subject to higher billings.

    You’re right: ABC late night probably never had a week like last week’s prior to the flip. Maybe in a totally dead week for the network, Nightline could have salvaged things by riding the Zimmerman story. But if things are worse than before the flip on a season-to-date basis, I doubt they are massively worse.

  • Gary Middleton

    “Fallon may have a hard time because of Kimmel, because Kimmel has locked in on the Fallon/Kimmel viewers.”

    I think there is very little overlap between Fallon and Kimmel. In every regard.

  • Hector

    ‘I think there is very little overlap between Fallon and Kimmel. In every regard.’

    Indeed.

  • Brad

    I would think Kimmel and Fallon would have more of the same fans then either host has with Leno and Letterman.

  • anonymous

    Kimmel beats Fallon head to head.

  • GARebelman

    I guess after Jay leaves, we’ll never see anybody in late night go over 3 million viewers ever again.

  • Brad

    I agree to that. Only for weekly’s though.

    I’m curious how the debut of Fallon will be? I expect it to be BIG!

  • Rif

    A while ago I posted about a conversation I had with a family member of a top Nightline executive in which he said, simply, Kimmel makes a lot more money than Nightline. This was back when Nightline was at 11:35.

    Comparing the current ABC late night numbers to the old ones is tricky. It will always appear worse than before because of the time slots. A 11:35-12:35 rating (Kimmel 2013) will always skew lower than 11:35-12:00 (Nightline 2012), and a 12:35-1:00 rating (Nightline 2013) will always skew lower than a 12:00-1:00 rating (Kimmel 2012), even if the total average were the same.

  • jcfreder

    PROJECTIONS – WEEK of 7/15/13

    TOTAL VIEWERS
    Jay 3.46M
    Dave 2.67
    JKL 1.88

    18-49 RATING
    Jay .82
    Dave .54
    JKL .49

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