Late Night TV Ratings For July 8-12, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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July 18th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON OUTSCORE THEIR BROADCAST TIME-SLOT RIVALS IN EVERY KEY MEASURE FOR THE LATE-NIGHT WEEK OF JULY 8-12

Leno Tops Letterman by a 43% Margin in Viewers 18-49 and Kimmel by 75%; Fallon Beats Ferguson by 34% and ‘Nightline’ Head to Head by 64%; It’s Jay’s Biggest Margin to Date Over an 11:35 p.m. ET Kimmel

UNIVERSAL CITY, Calif. — July 18, 2013 — NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have dominated their broadcast time-period competition for the week of July 8-12, delivering bigger audiences than their ABC and CBS rivals in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Note that CBS’s “Late Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” aired encores on Friday.

Versus the same week last year, Leno was up 11% in viewers 18-49 (to 1.065 million from 957,000), while Fallon grew versus one year ago by 5% in viewers 18-34 (239,000 vs. 228,000).

Leno led the broadcast competition by a wide margin last week, topping CBS’s “Late Show” in viewers 18-49 by a 43% advantage (1.065 million vs. 747,000) and ABC’s “Kimmel” by 75% (1.065 million vs. 607,000). At 12:35 a.m., Fallon out-delivered CBS’s “Late Late Show with Craig Ferguson by 34% in viewers 18-49 (593,000 vs. 443,000) and head to head from 12:30-1 a.m. ET, Jimmy prevailed over ABC’s “Nightline” by 64% (630,000 vs. 384,000 for that half-hour).

Leno generated his biggest margins over Kimmel (+75% in 18-49 viewers, +68% in total viewers, 3.3 million vs. 2.0 million) in the 27 weeks since ABC moved “Jimmy Kimmel Live” to the 11:35 p.m. ET hour.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 34 weeks in a row and topped "Kimmel" for 24 of their 27 head-to-head weeks. In total viewers, “Tonight” has out-delivered "Late Show" for 38 weeks in a row and "Kimmel" for 27 of 27 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 39 of the last 40 weeks and prevailed in total viewers for 36 of the last 38 weeks. Versus "Nightline" in their head-to-head half-hour, “Late Night” has out-delivered the ABC series for 27 weeks in a row in viewers 18-49 and 22 of the last 24 weeks in total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 8-12.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.6/2 *
ABC “Kimmel,” 0.5/2 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.3/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.3 million viewers
CBS “Late Show,” 2.6 million viewers *

ABC “Kimmel,” 2.0 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.3 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.5 million viewers
CBS “Late Late Show,” 1.3 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.8 million viewers *

* “Last Call” was in rebroadcast last week and Friday’s “Late Show” and “Kimmel” were also encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.0 million viewers
ABC “Kimmel,” 2.5 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 8-12

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show” (preempted)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report” (preempted)

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show” (preempted)
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report” (preempted)

TBS, 11 p.m.-midnight, “Conan,” 0.8 million viewers (encore programming)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers

 

 

 
  • anonymous

    Los Angeles Times, August 2012:

    Want to know why ABC is moving “Jimmy Kimmel Live” to 11:35 p.m. from its midnight home?

    Just follow the money.

    In 2010, Kimmel’s late-night show took in almost $82 million in advertising revenue, according to consulting firm Kantar Media. Last year, it took in almost $100 million. Clearly, Kimmel is on the rise and ABC thinks that moving him to an earlier time slot, when a bigger audience is available, will mean higher commercial rates.

    Kimmel has his work cut out for him. NBC’s “The Tonight Show With Jay Leno” made $159.4 million in 2011, and CBS’ “Late Show With David Letterman” generated $154.6 million.

    But Kimmel doesn’t have to top Leno and Letterman for the move to pay off for ABC. All he has to do is top what “Nightline” was delivering. Given that Kantar has “Nightline” taking in $40.2 million in 2011 (for a half-hour), that should be easy work for Kimmel.

  • anonymous

    businessinsider(dot)com, February 2012:

    Thanks to the videos he posts to YouTube, Jimmy Kimmel is bringing in between $1 and $2 million in revenue a year, the Wall Street Journal’s Christopher Stewart reports.

  • anonymous

    BloombergBusinessweek, April 2013

    “It’s Getting Harder to Make Money on YouTube”

    Even worse for creators: Rates that advertisers pay to be on popular videos have fallen by about one-third since last June, according to research firm TubeMogul, which bases its figures on rates for several video sites, including YouTube.

    Specifically, the rates for the most lucrative, “pre-roll” video ads that appear right before the featured video dropped from an average of $9.35 per 1,000 views in June of 2012 to $6.33 in March of this year, according to David Burch, TubeMogul’s research director.

  • Gary Middleton

    Great stuff, Anonymous. I wonder what would cause the rate per 1000 views to plunge like that? Very strange in the absence of an economic shock. Could the inventory be growing that fast?

  • Nifty

    @Gary Middleton
    AdBlock Plus and the new, “skip this ad in 5 seconds,” option.

  • anonymous

    2011 season to date numbers were something like this:

    Nightline 1.0 with $40.2 million ad revenue for half hour.
    Kimmel 0.5 with $50 million ad revenue for half hour average.

    Looks like the entertainment show is worth more than double in ad revenue than the news program.

  • anonymous

    Kimmel’s tv revenue $100 million vs. youtube revenue of $1 million.

    1 percent.

  • Gary Middleton

    1% of the revenue, 50% of the PR noise.

    Nifty, thanks.

  • anonymous

    From a Broadcasting & Cable article about “Today” show problems.

    Billie Gold, VP, director of buying/programming research at Carat —
    “I expect Jimmy Fallon’s takeover of The Tonight Show will drop its ratings below David Letterman…”

  • Yeezus

    Conan & Fallon are the best talk shows

  • GARebelman

    The National Enquirer (Yes them) are reporting that Jay Leno is Laughing last at how his ratings are doing and how he will go out seemingly on top to the point that he might take his entire crew to another network.

    Of course this is the National Enquirer we’re talking about so take that at your own will

  • anonymous

    From a Broadcasting & Cable article:

    “Historical Ratings Data Shows Risk in NBC’s Plan to Replace Leno”

    Kimmel’s median age viewer is 54, Letterman’s is 57 and Leno’s is 58. Fallon’s, in the later time period, is 53.

    Last season, Nightline at 11:35 p.m. on ABC, with a median age viewer of 57, averaged a 0.9 in the 18-49 demo. This season, Kimmel, with a median age viewer of 54, is averaging a 0.7 in the 18-49 demo. So far, Kimmel is not drawing a mass number of younger viewers.

    So, does the age of the late-night show host matter that much, or does the audience come to see the guests who, for the most part, are pretty much drawn from the same celebrity pool for all the late-night shows?

    And is Fallon going to be funnier than Leno with his opening monologues? Or a better interviewer? Unless Lorne Michaels, who will executive produce the new Fallon-hosted Tonight Show, comes up with a unique format, the viewer will decide based on simple preference in a similar form.

    Fallon’s current show posts the same median age viewer of his head-to-head competitor on CBS, The Late Late Show with Craig Ferguson. Ferguson is 50, and the 38-year-old Fallon is barely beating him in the 18-49 demo, 0.5 to 0.4.

    So the whole age argument that reasons ‘putting a younger host means younger viewers will automatically watch,’ has lots of holes and the potential to not pan out like many of the pundits are envisioning.

    “I don’t think NBC is making a wise move moving Fallon at this juncture,” Gold says.

    Gold adds that while Leno can hold his own against Kimmel, Fallon may have a harder time. “I see Fallon possibly losing to Kimmel in a head-to-head ratings battle next season, even if NBC promotes the hell out of Fallon during the Olympics.

    With all the late-night talk shows averaging median age audiences over 50, Gold says, few advertisers looking to reach younger viewers are going to be putting large amounts of dollars in late-night programming other than NBC’s Saturday Night Live.

  • Gary Middleton

    “Fallon’s current show posts the same median age viewer of his head-to-head competitor on CBS, The Late Late Show with Craig Ferguson. Ferguson is 50, and the 38-year-old Fallon is barely beating him in the 18-49 demo, 0.5 to 0.4.”

    They’re stretching the truth for a story. I believe in the last quarter Fallon destroyed Ferguson by a greater percentage than Leno crushed Letterman.

    Fallon’s Tonight will do well, imo, as long as they don’t try too hard. We haven’t seen a new non-ironic entrant to the network field since Leno in 1992. He’s not cringing or rolling his eyes when he does jokes. He doesn’t distance himself from Jay Leno or any other cultural niche. He makes people feel good. He’ll succeed.

    I’m less sure about Fallon and Meyers back-to-back in the same building. That feels like a coup. In a genre lacking diversity in gender and race, now it lacks it in age and geography.

    GAR, there is no network for Leno to go to. But we’re in an interesting time now. In these final 100 episodes or so, any night Jay really nails it (like he did tonight), it will evoke some degree of disbelief that he’s getting kicked off the air.

  • Gary Middleton

    They’re not on this site yet, but the Monday overnights have appeared elsewhere:

    In late-night metered market ratings (via NBC’s press release):

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6; CBS’s “Late Show with David Letterman,” 2.3/6; and ABC’s “Jimmy Kimmel Live,” 1.6/4 with an encore.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4; “Late Show,” 0.5/2; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Jimmy Fallon” (1.2/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.2/2).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

  • Neal

    Jay is simply DA MAN! DA KING! And always will be!

  • Brad

    “They’re stretching the truth for a story. I believe in the last quarter Fallon destroyed Ferguson by a greater percentage than Leno crushed Letterman.”

    I agree. 20% is 20%. If Fallon were to get 1.0 in the ratings. Ferguson would get a 0.8. If that were the case, nobody would be making the Case Fallon is “barely” beating the 50-year-old host.

  • Brad

    “I’m less sure about Fallon and Meyers back-to-back in the same building. That feels like a coup. In a genre lacking diversity in gender and race, now it lacks it in age and geography.”

    I’ve been asking this over and over again: Is having Fallon and Meyers back-to-back a good thing or a bad thing? Are they TOO compatible. Nobody answered me but I’m glad to see I’m not the only one concern about it.

  • Brad

    Thank you Nifty for getting this revenue conversation going and thank you Anonymous for providing the articles for us. I knew I wasn’t crazy. Glad somebody found the evidence I couldn’t seem to find.

    With Nightline getting 0.3s and all. I know it is the summer, but they can’t be making much now that they are at 12:30 at night. I mean, they must make like $20 million a year and that’s being curdiest. Should ABC start planning for an entertainment show to follow Kimmel?

  • Gary Middleton

    “I agree. 20% is 20%.”

    And last quarter wasn’t 20%. It was 43%. Total rout.

  • GARebelman

    What can you really say when Letterman turns a 2.8 and well over 10 million viewers to a 0.5 Demo and lost in households. Jay Leno turns a 1.0 demo and under 4 million viewers in to a 0.7 and beats Letterman in households.

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