'Melissa & Joey' and 'Baby Daddy' Soar to Season Highs

Categories: Network TV Press Releases

Written By

July 18th, 2013

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via press release:

“Melissa & Joey” and “Baby Daddy” Soar to Season Highs, Ranking as

Cable TV’s #1 Original Telecast in Their Time Periods in Target Demos

 

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

Wednesday’s all new “Melissa & Joey” hit season highs in Adults 18-34 (430,000/0.6 rating), Women 18-34 (303,000/0.9 rating) and Viewers 12-34 (500,000/0.5 rating), ranking as cable TV’s #1 original telecast at 8 o’clock in the key measures, as well as among Adults 18-49 (636,000/0.5 rating), Women 18-49 (399,000/0.6 rating) and Females 12-34 (366,000/0.8 rating).

 

  • Compared to its summer season launch, “Melissa & Joey” improved by solid margins in key demos, including by 23% in Adults 18-34 (430,000 vs. 351,000) and by 17% in Women 18-34 (303,000 vs. 258,000).

 

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., an all new “Baby Daddy” soared to season highs across-the-board: Total Viewers (1.02 million), Adults 18-34 (484,000/0.7 rating), Women 18-34 (359,000/1.1 rating), Adults 18-49 (648,000/0.5 rating), Women 18-49 (462,000/0.7 rating), Viewers 12-34 (570,000/0.6 rating) and Females 12-34 (443,000/1.0 rating).

 

  • Competitively, “Baby Daddy” stood as cable TV’s #1 original telecast in the half hour in Adults 18-34, Women 18-34, Women 18-49 and target Millennials.

 

  • Versus its summer season launch, “Baby Daddy” surged by double digits across key categories, including by 18% in Total Viewers (1.02 million vs. 862,000), by 54% in Adults 18-34 (484,000 vs. 314,000), by 22% in Adults 18-49 (648,000 vs. 529,000) and by 32% in Viewers 12-34 (570,000 vs. 431,000).
 
  • Dillan

    A 0.5 for M&J isn’t really anything to brag about, but I’m glad ratings are improving.

  • Sabrina

    They’ve really stepped up the advertising campaign for these two shows this summer. The interstitials that interrupt the ABC Family dramas are frequent and incredibly annoying. Whoever chose the clips for “M&J” must have taken them from the pilot episode – Ryder and Lennox look like children compared to how they appear now.

  • rob60990

    Baby Daddy did a bit better, building from Melissa & Joey in about every demo listed.

  • Justice 47

    Thank God these two comedies went up, I’ve really been enjoying Baby Daddy this season. Tahj Mowry’s character Tucker is a hoot! Best comedy character I’ve seen in a while on a sitcom.

  • s0303

    gotta love the spin…remember earlier this year when they were bragging about the lying game’s numbers…

  • david

    Good to see a littel bit of improvment for the commedies. It looks like Baby Daddy is doing a bit better in the demos than Mellissa and Joey. I like both shows.

  • Judy Whited

    I keep forgetting what days you both come on. What channel do you come on? Love you and Joey

  • Ram510

    Love both shows, never miss an episode!

    But has anyone notice that they’ve changed Melissa’s house like 4 times over the course of the series? I always chuckle to myself thinking about that

  • Sabrina

    I read an article last week that said that Melissa and Joey has filmed on a different soundstage every year that it has been in production and the entire set has to be rebuilt each time. This explains the variations that viewers notice.

  • MelC

    Love Baby Daddy, hope the ratings stay strong! Glad that we get to have season 3!! So exciting!!

  • Wright

    Great news!!!

  • Flame

    @Judy Whited: ABC Family, Wednesday.

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