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Soap Opera Ratings: 'General Hospital' Rebounds From Lows

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Written By

July 19th, 2013

general-hospital

via Soap Opera Network:

July 8-12, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,654,000 (+258,000/+252,000)
2. B&B 3,509,000 (+86,000/+444,000)
3. DAYS 2,450,000 (-147,000/+220,000)
4. GH 2,449,000 (+117,000/+131,000)

Households
1. Y&R 3.4/10 (+.1/+.2)
2. B&B 2.5/8 (same/+.2)
3. DAYS 1.9/6 (-.1/+.2)
4. GH 1.8/6 (same/+.1)

 

Women 18-49 Viewers
1. Y&R 876,000 (+47,000/+29,000)
2. B&B 631,000 (-44,000/+5,000)
3. GH 610,000 (+87,000/+53,000)
4. DAYS 548,000 (-17,000/+125,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/+.1)
2. B&B 1.0/6 (-.1/same)
2. GH 1.0/6 (+.2/+.1)
4. DAYS 0.9/6 (same/+.2)

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Mike

    I thought I read that the TV shows would always be ones that aired on Hulu first and then on TV.

    The big thing to me is getting the word out there to people that the shows are back on TV.

    I know that Prospect Park has done some advertising on Hulu and bought some billboard ads and stuff like that. But what about magazines or putting some of the stars on the talk shows, etc. and let folks know they are back on. I haven’t seen any of that. And I haven’t seen any ads during any of the shows I watch telling folks they are back on TV. If you only advertise on OWN then you are only going to pick up viewers from that channel.

    Maybe their promo budget is low. Who knows? I know that OWN does do much cross promotion for stuff on the channel. I hardly ever seen any kind of commercials for anything on OWN but her talk show. I didn’t even know they had a Tyler Perry soap type show on there until I saw something on a blog where the blogger was talking about it.

    A more popular channel would have been better but even a channel like USA where Prospect Park already has shows on must have not been interested.

  • platypus Perry

    Wonder why Days hit really low on Wednesday getting below 2.2 million. Was there interruptions to the show in certain areas maybe regarding news or the Trayvon Martin case?

    Shedding Near 600,000 viewers in two days not good!!! Days has Been on fire I hope it rebounds in next weeks rating Release for this week :)

  • j

    Days should pick up more viewers with Sami going to jail and Wilson on in the final weeks of july.Y&R should be really good with Phyllis finding out what Sharon did.I think Phyllis will have an accident.The only story that seems predoctable is Chelsea and Dillon unless Adam is not the biological father which would make me happy because so many people know this secret.

  • s0303

    it’s not surprising that amc and oltl ratings are low, they are repeats…hope OWN takes that into consideration…most of the people interested in these soaps have already watched those episodes…

  • mike

    The soaps are becoming
    extinct

  • cc

    Geez, nice of the soap haters to stop by with their 2 cents. SMH Not even worth commenting on.

    Not an Oprah fan period, has she been promoting the soaps on her network?

  • Mike

    She promotes them just as much as she does her other shows.

    Folks you are missing the idea of getting a TV promotion. It was said all along that the syndicated TV thing would air the shows after they aired on Hulu. So not sure why folks are surprised that they are airing repeats.

    The idea was to reach people who don’t have Internet access or able to watch them on Hulu and pick up additional viewers. Thus why they went back to the beginning so that these new viewers could catch up.

    Oprah is doing just as much as she did for the shows that were on before the soaps in those timeslots and as much promo as she does for the other shows.

    Additional is going to have to be done by Prospect Park. Either they don’t have the money to do so or just don’t know what they are doing.

    I’m sure we will see some new rash decision by them soon which is so characteristic of what they have done so far. I think they bought into the hype that these shows were so popular that soap fans would just come back by the millions to watch them. And they have done a lot of promo for the Internet shows but did very little for them being back on TV.

  • Frank

    GH showed some improvement this past week. Beginning to find the character Brit very interesting. Nice to see Laura and Nicholas to get a storyline. Going to miss Kelly when she goes!! Who’s is Sam’s father? Hope it will be worth the wait!!

  • JayTN

    Mike…I am not affiliated with Prospect Park and don’t know what their level of expectations where, but I do agree that some of their decisions seem quick and rash (i.e. changing airdates, head writers, etc.). I don’t blame FX Canada for dropping AMC and OLTL after Prospect Park changed the airings from five time a week – including a Friday recap – to just two times a week. You cannot run a broadcast network making “on the fly” decisions like that.

    That is one of the drawbacks to social media…it can inflate how popular something is, whether it is a person or a television series. Look at the Syfy Channel original movie “Sharknado”. It exploded on social media, but when looking at its television ratings, they were nothing special. For me, a good rule of thumb is to expect a series changing networks (or going from the TV to internet) to lose about 1/2 of its audience. That may sound extreme, but it is not without precedence. The long-running “Search for Tomorrow” moved from CBS to NBC and literally saw its ratings cut in half immediately from its last week on CBS to its first week on NBC…just two days apart. (FYI, “Tomorrow” lasted 3 1/2 years on NBC after spending 32 years on CBS and it had more producers/writers during its run on NBC than it did while at CBS and the man to cancel “Tomorrow” – the then-longest running daytime soap – at NBC was none other than Brian Frons!) So, if AMC only averaged 2.5 million viewers on ABC (I’m not using actual figures, just a ballpark figure for an example), I don’t think Prospect Park should have expected anything more than that when AMC moved to the internet. If anything, I would have expected numbers in the 1-1.5 million viewer range.

    Soaps, in my opinion, are a bad genre to move from broadcast to internet, as a lot of viewers are older, retired people. These people would probably be the unlikeliest people to be able to – or even want to – watch a TV show on a computer screen.

    Mike, you might want to check out OWN’s Tyler Perry soap “The Haves and the Have Nots”. The sets look cheap and the dialogue and be clunky and over-the-top, but the actual storylines are not that bad. Definitely a lot of room for improvement, but better than I expected from the low-rated OWN.

  • Mike

    Jay-TN….I am planning to check it out. I just heard about it last week. I wish it was on On Demand but it is not part of it here. Weekends are my best time to watch TV and by the time I catch up on Y&R, and other shows already into it is hard for me to add anything else right now. And Homeland is about to start back too.

    As to the AMC and OLTL thing, I think the article was in either USA Today or the New York Times that said AMC and OLTL had to get 500,000 viewers on Hulu or I guess a combination of Hulu and ITunes to keep going. It didn’t say whether they were getting that or not.

    I was surprised at first by the numbers that have been released that OLTL beat AMC on OWN (at least for that day). Since they debuted on HULU and ITunes AMC has been beating OLTL.

    But then I thought that OLTL has the better timeslot in the afternoon. Plus AMC is against Y&R and B&B in most areas.

    I know this last week I was at home for a few days and was watching B&B live. I flipped back and forth between B&B and AMC. The biggest thing I noticed was the quality of AMC looked really bad when going back and forth.

  • Joe

    Greaat for the shows!!!

  • Joe S

    I would imagine the reason there have not been much advertising for AMC and OLTL on OWN is because there is probably not much of a budget to do so.

    I also don’t think they can just get these stars on talk shows, it would be really up to said talk shows to want them on.

    The quality has continued to be pretty bad, not sure why such an issue as online they have looked fine.

    As for them being repeats I am pretty sure that was the agreement for U.S. airings they had to air after the internet at least for now.

    I don’t think Prospect Park is really sure what they are doing they honestly have handled these returns as well as Cartini has handled GH lately

  • jonboyelk

    I recorded a few days of OLTL from OWN, sat back to watch them and gave up. There is no continuity to the way the episodes are aired. Over at GH Fridays episode was the best in quite awhile, mainly due to Monica and Lesley. But has anyone noticed that something is wrong with Lesley? She kind of hobbles around and has to hold on to scenery for support. ???????

  • Bizzarr1000

    Any word on how oltl and amc are doing on own in ratings

  • JayTN

    jonboyelk…OWN seems to be airing AMC and OLTL is order (minus the now defunct Friday recaps). New episodes of AMC air at 1:00 PM and is then repeated at 1:30 PM. The previous two days air at 12:00 & 12:30 PM leading into the new episode. Same thing with OLTL…new episode airs at 3:00 PM, repeated at 3:30 PM and previous two days air at 2:00 & 2:30 PM. For example, if today is Monday, a new episode would air at 1:00 PM while the (new) episode that aired on Wednesday and Thursday last week would air at 12:00 and 12:30 respectively. I believe that OWN airs all four (new) episodes – Monday thru Thursday – on Fridays.

    Bizzarr1000…read the previous comments in this thread, they give some insight into how AMC/OLTL are doing on OWN. Without providing any real numbers, they do not appear to be doing any better than what OWN used to air from 12:00-4:00 PM.

  • Bizzarr1000

    do you think if they had the old budget from ABC that they would still be better

  • Bizzarr1000

    Do anyone think cw or any othere network would want to get into daytime wirh new show like amc one life

  • Joe S

    @jonboyelk she has had that issue going back to when she was on in 2007 when Genie Francis made a brief return to the show. I am not sure what the issue but ive noticed it off and on with her

  • Joe S

    @jaytn I think that is where the confusion is although most can figure out that the new episodes air at 1pm and 3pm it isn’t clear to people especially those who tune in just randomly and have not read anything about the times they are actually on. I think that practice if airing so many episodes in that 4 hour block is hurting and causing confusion for people

  • Deeann

    GH’s Leslie def has something going on. She really does have to hold onto things to stand up even halfway straight. GH is so full of oldies no one cares about and newbies no one cares about either. We should call it The Old and the Boring from now on.

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