via press release:
SYFY’S SHARKNADO MANIA CONTINUES AS ENCORE TELECAST JULY 18 LEAPS 38 PERCENT IN TOTAL VIEWERS
#1 MOST TWEETED PROGRAM ON CABLE
ALL-DAY SHARKATHON MOVIE FESTIVAL SATURDAY, JULY 27
NEW YORK – July 19, 2013 – The Sharknado Feeding Frenzy continued on Syfy when the encore telecast on July 18 jumped 38 percent in total viewers, 29 percent in Adults 25-54 and 24 percent in Adults 18-49 versus the premiere broadcast on July 11.
The movie also delivered 313K Adults 18-34, up 50 percent from the premiere and the most watched original movie in that demographic since Zombie Apocalypse in October 2011.
From 7-9PM (ET/PT), Sharknado averaged 1.9 million total viewers, 797K Adults 25-54 and 701K Adults 18-49.
Fueling the unprecedented social media buzz, the movie was the #1 most tweeted program on cable Thursday night (excluding sports and special events).
Keeping up the Shark-Mentum, Syfy will repeat Sharknado Saturday, July 27 at 9PM as part of an all-day Sharkathon movie festival from 9AM-5AM that will include such classics as Sharktopus, Two-Headed Shark Attack and Swamp Shark.
Sharknado will also air on Saturday, August 22 at 7PM, leading into the Original Movie Ghost Shark, about a great white shark, tortured and killed by a fisherman, who returns as an unfriendly ghost to exact vengeance on the human race. The movie stars Mackenzie Postman and Richard Moll.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)