'Dateline' Wins its Friday Time Period for a 4th Week in a Row in Adults 18-49, 25-54 and total viewers

Categories: Network TV Press Releases

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July 20th, 2013

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via press release:

  • Dateline NBC” (1.1/4 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) ranked the #1 in the time period on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 (with a 1.6 rating) and total viewers.  It’s the fourth week in a row “Dateline” has won its Friday time period among those networks in those three categories.  “Dateline” was also #1 or tied for #1 in the slot on ABC, CBS, NBC and Fox in all other key ratings measures.  “Dateline” is the #1 show of the night on those networks in total viewers and adults 25-54 and tied for #1 for the night with ABC’s “Primetime: What Would You Do?” in adults 18-49.
 
  • In the 10:30 lead-in to local news, “Dateline NBC” delivered a 14% margin of victory in the key news demo of adults 25-54 (with a 1.6 rating vs. a 1.4 for ABC’s second-place “20/20”).
 
  • At 8 p.m., an encore telecast of “Camp” averaged a 0.4/2 in 18-49 and 2.0 million viewers overall.
 
  • mike

    Lester—you go man!!!!!!!!!!!!!!

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