Disney Channel's 'Teen Beach Movie' Averages 8.4 Million Viewers; 'Liv & Maddie' Premieres to 5.8 Million

Categories: Network TV Press Releases

Written By

July 20th, 2013


via press release:



4.6 MILLION KIDS 2-11 and 1.6 MILLION ADULTS 18-49

"Liv & Maddie" Premieres to 5.8 Million Total Viewers and 3.2 Million Kids 2-11; Becomes Network’s #2 Series Debut on Record in Kids 6-11


Disney Channel Owns Cable TV’s Top 2 Telecasts Year to Date Across Kids 2-11, Kids 6-11 and Tweens 9-14


The premiere of Disney Channel's "Teen Beach Movie" on Friday, July 19 (8:00 p.m.) created the perfect ratings wave, amassing 8.4 million Total Viewers, ranking as Friday’s #1 TV telecast and the #1 TV movie of 2013 to date.  A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, standing as the #1 telecast in the time period across broadcast and cable networks.  The song, sand and surf fest, set inside a retro beach party movie, is part of the Disney Channel Original Movie franchise.

The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.

Among major youth demos,  “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”

“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14.  It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).

“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.

The movie led into the strong preview  of the  sitcom "Liv & Maddie" (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).

The “Teen Beach Movie” soundtrack is currently the #1 soundtrack across the U.S., and #4 on iTunes.

The movie stars Ross Lynch (Disney Channel's "Austin & Ally") as Brady, Maia Mitchell (ABC Family's "The Fosters") as McKenzie, Grace Phipps (ABC Family's "The Nine Lives of Chloe King") as Lela, Garrett Clayton as Tanner, John DeLuca as Butchy, Chrissie Fit (ABC's "General Hospital") as Cheechee, Jordan Fisher as Seacat, Mollee Gray (Disney Channel's "High School Musical") as Giggles, Kent Boyd as Rascal, William T. Loftis as Lugnut, Jessica Lee Keller as Struts, Kevin Chamberlin (Disney Channel's "Jessie") as Dr. Fusion and Steve Valentine (Disney Channel's "Wizards of Waverly Place: The Movie") as Les Camembert.  Suzanne Cryer is Aunt Antoinette and Barry Bostwick makes a special appearance as Big Poppa.

Directed by Jeffrey Hornaday (Disney Channel's "Geek Charming," choreographer of the films "A Chorus Line," "Flashdance") and choreographed by Hornaday and Christopher Scott ("Lemonade Mouth," "Step Up 4"), the movie's hair and make-up is by Loida Jeannot and Dominique Borrell, respectively and its wardrobe was designed by Ruth Carter ("Amistad," "Malcolm X").  The score is by David Lawrence ("High School Musical").  The production design is by Mark Hofeling ("High School Musical").

The story is by Vince Marcello (director, featurette version of the off-Broadway musical "Zombie Prom," and "An American Girl: McKenna Shoots for the Stars") & Mark Landry and the teleplay is by Marcello, Landry and Robert Horn (writer of "Sharpay's Fabulous Adventure," writer of Broadway's "13" and writer/producer of "Designing Women").  David Buelow ("Bring It On: Fight to the Finish") is the executive producer and Robert F. Phillips ("Teen Spirit," "Valkyrie") is the producer.  "Teen Beach Movie" is a production of Rainforest Productions, LLC.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, early U.S. ratings, 7/19/13. 2013 to date: 12/31/12 – 7/18/13, Live + Same Day. Digital: Omniture.


  • AJ

    Yup, Disney is on AMAZING.

  • Epic781227

    Congrats Disney wow 8.4 million for teen beach movie
    And 5.8 for Liv and maddie Good!’

  • Timothy

    That’s a lot of pedophiles.

  • nicole

    The movie was so good, i would have to admit it was better than all the 2012 dcom, i am happy, and also happy we in the uk didnt leak it out because we saw it 10 hour before the usa

  • nicole

    most of the actors on teen beach movie are over 25, they just look young its only maia mitchell who is 20 and ross lynch who is 17

  • Dylan




  • Twist Of Fate

    Wow…8.4 for….that

  • talia

    in not normally a disney fan, i like nickelodeon, but not there movies, but teen beach movie was great, better than most of the disney movies except for the original like hsm and camp rock and chetah girls. teen beach movie was good


    0 please answer my question it would mean the world to me!!


    this is the best movie ever i love it hands down and i would like to know is mya is going to start her own show and if ross and her REALLY love eachother in real life did that really happen..o please answer me it would mean to the world to me i would be so happpy

  • Nathan

    Why didn’t Disney mention in their press release they that lured 1D fans into watching the premiere? “Watch to see if you won the chance to meet 1D”. Oh please, Disney pre recorded the footage of the winner being chosen months ago.

  • johnny

    well it worked and disney got the views so stop it nathan

  • liv

    didnt nickelodeon use one direction for their prank video in you gotta see this, didnt nickelodeon get justin bieber for crush week and nickelodeon got tones of views, so dont try it @nathan, nick and disney always use celebrities for rating.

  • trina

    @nathan, just because teen beach movie did well, you have to say something negative, i dont care anymore, Teen beach movie was great and happy it got good ratings, it deserves it

  • mike

    it’s sad that a stupid movie like this gets that amount of viewers with six month of promotion (BTW everyone knows that half if not more than half the viewers are directioners) while amazing movie like LEMONADE MOUTH barely got any promotion and they changed the premire date TWICE and during spring not summer and got barely two if not less than two months of promotion got only 5.7 and now they will make a stupid sequel and LEMONADE MOUTH didn’t get that!! DISNEY IS STUPID!! they put thier BEST SHOW (GLC) in the death slot and lost a lot and a lot of viewers and treat stupid shows like siu,a&a,p&f,gf better!!

  • Nick

    Disney Slaying Nickelodeon. I love it. Nathan making excuse above! That’s shocking. haha. Liv and Maddie did better premiere ratings then Sam and Cat!


    @Nathan youre the most hyprocritical person here. You talk like you don’t care even though you watched and lets not forget your name used to be “NICKELODEON something fan”

  • Nick

    And One Direction isn’t exactly a ratings grab. The iCarly episode with them was really low.

  • Nathan

    I agree with Mike. How come Lemonade Mouth didn’t get the promotion/treatment this movie received? Lemonade Mouth was a far better movie than this, and still to this day is my favorite DCOM. Just my opinion.

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