Disney Channel's 'Teen Beach Movie' Averages 8.4 Million Viewers; 'Liv & Maddie' Premieres to 5.8 Million

Categories: Network TV Press Releases

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July 20th, 2013


via press release:



4.6 MILLION KIDS 2-11 and 1.6 MILLION ADULTS 18-49

"Liv & Maddie" Premieres to 5.8 Million Total Viewers and 3.2 Million Kids 2-11; Becomes Network’s #2 Series Debut on Record in Kids 6-11


Disney Channel Owns Cable TV’s Top 2 Telecasts Year to Date Across Kids 2-11, Kids 6-11 and Tweens 9-14


The premiere of Disney Channel's "Teen Beach Movie" on Friday, July 19 (8:00 p.m.) created the perfect ratings wave, amassing 8.4 million Total Viewers, ranking as Friday’s #1 TV telecast and the #1 TV movie of 2013 to date.  A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, standing as the #1 telecast in the time period across broadcast and cable networks.  The song, sand and surf fest, set inside a retro beach party movie, is part of the Disney Channel Original Movie franchise.

The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.

Among major youth demos,  “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”

“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14.  It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).

“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.

The movie led into the strong preview  of the  sitcom "Liv & Maddie" (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).

The “Teen Beach Movie” soundtrack is currently the #1 soundtrack across the U.S., and #4 on iTunes.

The movie stars Ross Lynch (Disney Channel's "Austin & Ally") as Brady, Maia Mitchell (ABC Family's "The Fosters") as McKenzie, Grace Phipps (ABC Family's "The Nine Lives of Chloe King") as Lela, Garrett Clayton as Tanner, John DeLuca as Butchy, Chrissie Fit (ABC's "General Hospital") as Cheechee, Jordan Fisher as Seacat, Mollee Gray (Disney Channel's "High School Musical") as Giggles, Kent Boyd as Rascal, William T. Loftis as Lugnut, Jessica Lee Keller as Struts, Kevin Chamberlin (Disney Channel's "Jessie") as Dr. Fusion and Steve Valentine (Disney Channel's "Wizards of Waverly Place: The Movie") as Les Camembert.  Suzanne Cryer is Aunt Antoinette and Barry Bostwick makes a special appearance as Big Poppa.

Directed by Jeffrey Hornaday (Disney Channel's "Geek Charming," choreographer of the films "A Chorus Line," "Flashdance") and choreographed by Hornaday and Christopher Scott ("Lemonade Mouth," "Step Up 4"), the movie's hair and make-up is by Loida Jeannot and Dominique Borrell, respectively and its wardrobe was designed by Ruth Carter ("Amistad," "Malcolm X").  The score is by David Lawrence ("High School Musical").  The production design is by Mark Hofeling ("High School Musical").

The story is by Vince Marcello (director, featurette version of the off-Broadway musical "Zombie Prom," and "An American Girl: McKenna Shoots for the Stars") & Mark Landry and the teleplay is by Marcello, Landry and Robert Horn (writer of "Sharpay's Fabulous Adventure," writer of Broadway's "13" and writer/producer of "Designing Women").  David Buelow ("Bring It On: Fight to the Finish") is the executive producer and Robert F. Phillips ("Teen Spirit," "Valkyrie") is the producer.  "Teen Beach Movie" is a production of Rainforest Productions, LLC.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, early U.S. ratings, 7/19/13. 2013 to date: 12/31/12 – 7/18/13, Live + Same Day. Digital: Omniture.


  • Nathan

    My name previously was actually “Nathan NR2012″. Honestly, I could care less what any of you think of me. I posted my opinion, sadly today we live in a world where if someone says something someone else doesn’t like – they immediately bash them.

  • trina

    technically nathan you didn’t say your views in the begging, you just made an assumption that teen beach movie rating were made just because of one direction, not maybe because of actual fans, and plus lemonade mouth was promoted since new years eve and premiered on April, that’s 4 months to promote a movie, just because teen beach movie had an extra 1 or 2 months to promote the film, its not Disneys fault people didnt see lemonade mouth it was highly promoted, but people didnt want to watch it, i saw it but i wasnt a fan.


    helllo is anyone on or….

  • Nathan

    Trina, how are you going to tell me what I assumed? I said Disney lured 1D fans into watching the premiere. No where did I say/imply “TBH only got xx amount of views because of 1D fans”. I was pointing out something wrong they did, and clearly tons of people agree with me, because 1D fans actually got the Disney twitter account suspended, and sent them harsh emails regarding the situation. If you like a movie about teens singing, rather than an inspirational movie about following your dreams, that’s fine.

  • #bravod

    Teen Beach Movie did well. I know many people are saying that it only did well just because of directioners, but that’s a blatant lie. The iCarly episode with One Direction brought 3.9 million viewers, and I know most directioners were just tuning into commercials, not even watching the whole thing. I’m sure that about half a million viewers who were watching we’re the ones only watching for 1D. I do know that many directioners were watching, but because they wanted to see the movie as well. Ross Lynch shares many fans with 1D. Great job, TBM, and a GREAT MOVIE! To the amazing cast, do not let anyone bring you down, you deserve these ratings! Take pride, because you did it!!!

  • liv

    @mike lemonade mouth got lost of treatement, actually the same treatment, as teen beach movie, lemonade mouth performes on the view, good morning America, Disneyland, and they did a livestream with their fans, and also disney channel premiered songs for the movie before the movie relese, did teen each movie make any music videos on Disney channel, no, dont get angry just because a movie you like didnt get views but a movie more people like did.

  • #bravod

    I don’t want to fight with Nick fans, but you guys kinda have to stop. nathan, I always respect your opinion, but this isn’t kind to say only 1D fans watched this, because most of the 1D fans said they were just gonna record it or not watch it all.

  • #bravod

    And Liv and Maddie was absolutely AWESOME! It was Lizzie McGuire, Hannah Montana, Good Luck Charlie, and Suite Life all in one plus it’s own originality and Dove Cameron was awesome as Liv and Maddie!

  • liv

    @nathan you do know that evenyone in Teen Beach Movie is over the age of 20 except Ross Lynch? and also that is why people like Teen Beach Movie, for once its not about following your dream and trust your heart like EVERY other Disney Film, its about having fun for once, let people have fun for once and watch a movie that is fun instead of being emotional everyday

  • Nathan

    You guys clearly aren’t understanding..I NEVER SAID ONLY ONE DIRECTION FANS WATCHED “TEEN BEACH MOVIE”..

  • david

    Disney Channel Has done TOOO MANY EMOTIONAL MOVIES, it was good Teen Beach Movie was fun and bright.

  • Kissan

    Teen Beach Movie was a pretty good movie. I hope it gets The Fosters more viewers since Maia Mitchell (she’s hot by the way) was in it. I’m surprised that this movie grew every half hour though. Liv and Maddie was AWESOME! It was a really good show and can’t wait until September to see it again! I’m surprised it didn’t get more viewers.

  • janice

    the music was amazing on teen beach movie, i never thought i would say. lemonade mouth( the only song i liked was determinate) radio rebel (hate the songs) frienemies (hate it) let it shine (only like “that’s what i said) but teen beach movie songs were great very uplifting and i agree with David we’ve had too many emotional movies lately, let have fun its summer

  • Nathan

    I hope The Fosters benefits from this.

  • janice

    i actually agree with @nathan with this one, i hope the fosters benefit from this.

  • #bravod

    Any ways, Teen Beach movie did phenonmanel, and Liv and Maddie had a great start. Haters can hate, but we will just love, love, love!

  • Jon23812

    Teen Beach Movie was good, not great, but still good. I really expected more out of it.

  • Lyl

    RIP nickelodeon.

    Seriously tho, both the movie and l&m have great casts. I really like this new girl, dove. But the writing for both was soso.

  • Lyl

    Btw, Disney never said it was going to play that 1d song. Directioners misled themselves. Even 1ds twitter just say contest winner and that fan base is usually not stupid.

  • k:Alex

    High School Musical on a Beach?

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