Disney Channel's 'Teen Beach Movie' Averages 8.4 Million Viewers; 'Liv & Maddie' Premieres to 5.8 Million

Categories: Network TV Press Releases

Written By

July 20th, 2013

GRACE PHIPPS, GARRETT CLAYTON, MAIA MITCHELL, ROSS LYNCH

via press release:

DISNEY CHANNEL'S "TEEN BEACH MOVIE" RIDES HUGE RATINGS

WAVE WITH OVER 8 MILLION TOTAL VIEWERS, INCLUDING

4.6 MILLION KIDS 2-11 and 1.6 MILLION ADULTS 18-49

"Liv & Maddie" Premieres to 5.8 Million Total Viewers and 3.2 Million Kids 2-11; Becomes Network’s #2 Series Debut on Record in Kids 6-11

 

Disney Channel Owns Cable TV’s Top 2 Telecasts Year to Date Across Kids 2-11, Kids 6-11 and Tweens 9-14

 

The premiere of Disney Channel's "Teen Beach Movie" on Friday, July 19 (8:00 p.m.) created the perfect ratings wave, amassing 8.4 million Total Viewers, ranking as Friday’s #1 TV telecast and the #1 TV movie of 2013 to date.  A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, standing as the #1 telecast in the time period across broadcast and cable networks.  The song, sand and surf fest, set inside a retro beach party movie, is part of the Disney Channel Original Movie franchise.

The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.

Among major youth demos,  “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”

“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14.  It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).

“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.

The movie led into the strong preview  of the  sitcom "Liv & Maddie" (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).

The “Teen Beach Movie” soundtrack is currently the #1 soundtrack across the U.S., and #4 on iTunes.

The movie stars Ross Lynch (Disney Channel's "Austin & Ally") as Brady, Maia Mitchell (ABC Family's "The Fosters") as McKenzie, Grace Phipps (ABC Family's "The Nine Lives Of Chloe King") as Lela, Garrett Clayton as Tanner, John DeLuca as Butchy, Chrissie Fit (ABC's "General Hospital") as Cheechee, Jordan Fisher as Seacat, Mollee Gray (Disney Channel's "High School Musical") as Giggles, Kent Boyd as Rascal, William T. Loftis as Lugnut, Jessica Lee Keller as Struts, Kevin Chamberlin (Disney Channel's "Jessie") as Dr. Fusion and Steve Valentine (Disney Channel's "Wizards of Waverly Place: The Movie") as Les Camembert.  Suzanne Cryer is Aunt Antoinette and Barry Bostwick makes a special appearance as Big Poppa.

Directed by Jeffrey Hornaday (Disney Channel's "Geek Charming," choreographer of the films "A Chorus Line," "Flashdance") and choreographed by Hornaday and Christopher Scott ("Lemonade Mouth," "Step Up 4"), the movie's hair and make-up is by Loida Jeannot and Dominique Borrell, respectively and its wardrobe was designed by Ruth Carter ("Amistad," "Malcolm X").  The score is by David Lawrence ("High School Musical").  The production design is by Mark Hofeling ("High School Musical").

The story is by Vince Marcello (director, featurette version of the off-Broadway musical "Zombie Prom," and "An American Girl: McKenna Shoots for the Stars") & Mark Landry and the teleplay is by Marcello, Landry and Robert Horn (writer of "Sharpay's Fabulous Adventure," writer of Broadway's "13" and writer/producer of "Designing Women").  David Buelow ("Bring It On: Fight to the Finish") is the executive producer and Robert F. Phillips ("Teen Spirit," "Valkyrie") is the producer.  "Teen Beach Movie" is a production of Rainforest Productions, LLC.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, early U.S. ratings, 7/19/13. 2013 to date: 12/31/12 – 7/18/13, Live + Same Day. Digital: Omniture.

 

 
  • taylor

    @mike
    Bridget menler was asked about a lemonade mouth sequel a d said there wouldn’t be one because the writers told her that the storyline was served with one movie. Promotion and views had didn’t have nothing to do with it not getting a sequel….

  • Alan

    That’s lower than High School Musical and Camp Rock, Disney Channel’s best musical movies.

  • Amy

    @Alan High School Musical got 7.7 million viewers. If you mean High School Musical 2 than yeah it got more viewers.

  • #bravod

    I believe Teen Beach Movie did better than the first HSM movie, and did better than Camp Rock 2 (7.9 million)

  • Alan

    Yeah, but they were another times. The only cast member known from HSM at that time was Ashley Tisdale, and TBM has the Austin and Ally lead, and The Fosters’ lead, while the whole cast HSM was brand new, so you would expect big numbers, but bigger than 8.4 million viewers.

  • Sally

    Disney Channel did well, this is the first time I actually loved all the songs in a soundtrack, the songs were great, something fun and exciting, and the acting was really good Ross lynch did well, better that his acting on Austin and ally

  • Sally

    @alan
    Zach Efron guest stared on the suite life of Zack and cody and the voice of dave in disneys replacement in 2005 before HSM
    Vanessa budgets had a recurring role on the suite life of Zack and cody before HSM
    Corbin blue guest stared on the suite life of Zack and cody before HSM
    Monique Coleman was a recurring cast on the suite life of Zack and cody before HSM

  • David

    Corbin blue was also on Hannah Montana in 2006 before the premiere of high school musical
    And Kaycee Stroh was on Zack and Cody for 2 years. Disney made sure the cast was known before the film by putting them on disneys number one show at the time which was Zack and Cody

  • Bumblebee

    Neither The Fosters nor Austin and Ally generate anywhere near the numbers Teen Beach Movie did, if anything those shows will be helped by this movie, not the other way around. Besides which this was shot a long time before Maia Mitchell got the role of Callie in The Fosters.

  • Lola

    You know why they received 8.4 million views for such a poorly made movie? Because if you didn’t know, there was a promotion for One Direction’s concert sweepstakes contest and the winner was announced after the movie. Oh Disney, oh-so-desperate! Just bring back That’s So Raven, Suite Life, Kim Possible, etc.!

  • David

    Or maybe people just wanted to watch the movie, some people are just sad

  • David

    @ where is the fact and figures for that, and if it is true, that is what you call a good marketing department clearly they wanted views, and they got more people to watch it so well done Disney channel, didn’t nickelodeon get one direction on icarly, and that was a terrible episodes and the plot wasn’t great. My opinion

  • Debby

    @lola it is your opinion if you think it’s a poorly made movie, but don’t generalise it as a poor movie, people watched it and trended well on twitter and got good comments on twitter, just because you guys are nickelodeon fans doesn’t mean you can slam something on Disney channel, and that goes the same vice versa, just because your competition is doing well don’t get jealous, Disney Channel did well, and people watched it, that is all that matters. So get over it

  • Nick

    Do you know what I’m gonna say WELL DONE DISNEY CHANNEL, they did well and that’s all ill say, if nickelodeon doesn’t well with a show ill congratulate them, that’s it, doesn’t matter how they got it just be happy.

  • LIV

    Well Done Disney Channel, thats all Ill say

  • Jon23812

    @Sally, Wrong. High School Musical premiered January 20, 2006.

    The Suite Life episode Zac guest starred on aired February 3, 2006, and Monique Coleman, and Venessa Hugest became recurring characters beginning with “Forever Plaid” which aired March 20, 2006. And Corbin Bleu never guest starred on The Suite Life.

  • Nathan

    The only reason TBM trended was because of One Direction fans, and I’m not doing this to hate on the movie – I’m being honest. When I clicked that Teen Beach Movie tag MOST OF THE TWEETS I SAW WAS FROM THE 1D FANDOM. They all were either bashing Disney, or commenting on Garret Clayton.

  • Nathan

    @Debby
    You’re the one whose assuming she’s a Nickelodeon fan just because she expressed her views on the movie. If you can respect her opinion, then don’t come on this thread.

  • Connor

    What’s weird is that none of these comments everyone is saying is actually factual, TBM got good views some people says its because of one direction, but does anyone actually know how many 1d fans actually watched it, and come on most of the 1d fans are what 8-16, which are the ages of Disney channel and nickelodeon fans, so if people watched it because of 1d there is a chance that they are Disney fans as well, plus Disney channel is in 99 million houses, so there is a chance of it getting views

  • Joanna

    This clearly shows how’s smart Disney channel is, they got one direction fans as well of Disney channel fans watching a movie, the fact that it peaked 9 million is amazing. It was promoted well, lots of people saw them perform on the good morning America and they were good. In my view I’m happy

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