Disney Channel's 'Teen Beach Movie' Averages 8.4 Million Viewers; 'Liv & Maddie' Premieres to 5.8 Million

Categories: Network TV Press Releases

Written By

July 20th, 2013


via press release:



4.6 MILLION KIDS 2-11 and 1.6 MILLION ADULTS 18-49

"Liv & Maddie" Premieres to 5.8 Million Total Viewers and 3.2 Million Kids 2-11; Becomes Network’s #2 Series Debut on Record in Kids 6-11


Disney Channel Owns Cable TV’s Top 2 Telecasts Year to Date Across Kids 2-11, Kids 6-11 and Tweens 9-14


The premiere of Disney Channel's "Teen Beach Movie" on Friday, July 19 (8:00 p.m.) created the perfect ratings wave, amassing 8.4 million Total Viewers, ranking as Friday’s #1 TV telecast and the #1 TV movie of 2013 to date.  A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, standing as the #1 telecast in the time period across broadcast and cable networks.  The song, sand and surf fest, set inside a retro beach party movie, is part of the Disney Channel Original Movie franchise.

The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.

Among major youth demos,  “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”

“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14.  It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).

“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.

The movie led into the strong preview  of the  sitcom "Liv & Maddie" (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).

The “Teen Beach Movie” soundtrack is currently the #1 soundtrack across the U.S., and #4 on iTunes.

The movie stars Ross Lynch (Disney Channel's "Austin & Ally") as Brady, Maia Mitchell (ABC Family's "The Fosters") as McKenzie, Grace Phipps (ABC Family's "The Nine Lives of Chloe King") as Lela, Garrett Clayton as Tanner, John DeLuca as Butchy, Chrissie Fit (ABC's "General Hospital") as Cheechee, Jordan Fisher as Seacat, Mollee Gray (Disney Channel's "High School Musical") as Giggles, Kent Boyd as Rascal, William T. Loftis as Lugnut, Jessica Lee Keller as Struts, Kevin Chamberlin (Disney Channel's "Jessie") as Dr. Fusion and Steve Valentine (Disney Channel's "Wizards of Waverly Place: The Movie") as Les Camembert.  Suzanne Cryer is Aunt Antoinette and Barry Bostwick makes a special appearance as Big Poppa.

Directed by Jeffrey Hornaday (Disney Channel's "Geek Charming," choreographer of the films "A Chorus Line," "Flashdance") and choreographed by Hornaday and Christopher Scott ("Lemonade Mouth," "Step Up 4"), the movie's hair and make-up is by Loida Jeannot and Dominique Borrell, respectively and its wardrobe was designed by Ruth Carter ("Amistad," "Malcolm X").  The score is by David Lawrence ("High School Musical").  The production design is by Mark Hofeling ("High School Musical").

The story is by Vince Marcello (director, featurette version of the off-Broadway musical "Zombie Prom," and "An American Girl: McKenna Shoots for the Stars") & Mark Landry and the teleplay is by Marcello, Landry and Robert Horn (writer of "Sharpay's Fabulous Adventure," writer of Broadway's "13" and writer/producer of "Designing Women").  David Buelow ("Bring It On: Fight to the Finish") is the executive producer and Robert F. Phillips ("Teen Spirit," "Valkyrie") is the producer.  "Teen Beach Movie" is a production of Rainforest Productions, LLC.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, early U.S. ratings, 7/19/13. 2013 to date: 12/31/12 – 7/18/13, Live + Same Day. Digital: Omniture.


  • Sade

    One Direction have proven NOT to be a ratings draw whatsoever.

    Go look at the ratings for their various television appearances in the USA and UK. Sometimes ratings WENT DOWN.

  • Serena

    I agree with both @nathan and @conor, yes 1d fans COULD of watched teen beach movie (and there is nothing wrong with that) however with @Conor there are no actual fact, I was on twitter as well but people were just arguing with us Brits because the competition was only for the USA not the UK and some people on twitter were complaining that TBM premiered here in the UK before the USA not many people were bashing Disney channel they were tweeting all the songs they loved.
    I think Disney did well either way

  • I luv nickelodeon

    8.4 for this movie? WTF? Like I watched te first 30 minutes and I already started to hate it. It was so cheesy and the music was not my taste. So I went on twitter and saw a whole bunch of hate on this movie Espically from directioners. Some were even disappointed that Disney only showed like a 30second clip of their song. Liv and Maddie was not the best show, but okay for disney. Overall Disney knew how to promote this movie like really well. Nickelodeon should take notes like now! Their movie swindle is almost here so they need to figure out how to promote it well. Oh and whoever said liv and Maddie did better than Sam and Cat needs to be remembered that Sam as Cat did not have a lead in and that Disney show did. Plus Sam and cat is way better than that show.

  • Nathan

    @I Luv nickelodeon
    While Sam & Cat is a better show, Liv & Maddie had a better pilot, in my opinion.

    @To whoever says One Direction fans aren’t a ratings draw
    1D fans can be a ratings draw. Look at the Victorious episode “Tori & Jade’s Play Date”. One Direction was hosting a premiere night on Nickelodeon when that episode premiered, and the episode was a season high for Victorious, hitting 4.2 million viewers. No episode for the rest of the season topped that.

  • Nathan

    Also, Nick promoted the hell out of the fact 1D was hosting the premiere night. So @Sade therefore, YOU’RE WRONG. Also, the iCarly episode with 1D was the highest rated episode of season 5, excluding the series finale. Do people even check to see if their statements are 100% sure these days?

  • Kaylie

    Teen Beach Movie did amazing. Now we’re just waiting for Disney to shut down the Summer with the Phineas & Ferb Mission Marvel special.

  • I luv nickelodeon

    @Nathan I agree on that somewhat but I guess it just depends on people’s perspective of the show.
    I can’t wait for legend of korrA!! (off topic but who cares) haha

  • Phil

    I didn’t watch it!

    I’m waiting for Nickelodeon’s Swindle on August 24th! Hope that can beat this record!

  • Serena

    @nathan I totally agree with you about liv and maddie, the plot was the best and better that Sam and cat and most of these plots. Disney Channel and nickelodeon need to know that right now, no one wants an extraordinary plot anymore, look at the shows now, Jessie (a 18 year old nanny that out of luck got a job at a rich people’s house) Ant farm (advance talented kids is a high school) Shake it up ( two girls who dances in a show, when the back up dancers can dance better than them) Dog with a blog (the tile says it) sam and cat ( Two idiots who babysit children who live on their own) haunted Hathaways ( three female living with ghost). We need ordinary shows with ordinary plots victorious (a group of kids in a high school ) liv and maddie (two twins now back together trying to get along and get along in high school) this is why good luck Charlie is so popular it’s just about a family that’s it

  • Charlie

    Dog with a blog could have been a hit but I agree they had to go and be extraordinary, dog with a blog would have been so much better if 1) he didn’t blog and 2) if the audience could hear stan talk but not the characters just like the film look who’s talking and even Garfield, I find the dog the funniest character. Just my view

  • nicole

    Liv and maddie was so funny and I was waiting for a show on Disney channel or Nickelodeon who uses monologues

  • Joe

    What’s funny and liv and maddie is that the parents are not as annoying as most sore on Disney channel

  • o9s

    I have about 6.5 million for MM.

  • Joe

    I agree with Serena however I think Sam is ok, but cat and even ariana Grande are annoying

  • #bravod

    The one direction announcement was revealed at around 9 o clock. And this movie grew every half hour! So what is the excuse then, that only one directions fans were watching? Why didn’t they lose viewers after the announcement and the This Is Us preview? Because there was almost and hour left of the movie? And the movie didn’t lose ANY viewers, it actually gained! So clearly 1D fans had NOTHING to do with this.

    And almost every Disney Channel movie trends on its premiere. Lemonade Mouth, Let it Shine, Geek Charming, Good Luck Charlie movie have all trended. Of course, this movie would of trended, with or without 1D. And Nathan, how can you say that Sam and Cat is a better show, but Liv and Maddie had a better pilot? Liv and Maddie has only had 1 episode. You can’t judge a show only by the pilot! And, if anything, great job Disney! A smart tactic and strategy to utilize your resources, and include a Radio Disney segment ! Because don’t forget, this 1D segment had to do with Radio Disney. Go Disney!!!!

  • I luv nickelodeon

    @bravod cause Disney is smart and knew that the longer the wait the more views. Duh! The movie wasn’t even that good so just stop. And you can infact judge a show by the pilot. That’s where people realize if it’s a good show or not.

  • #bravod

    I luv nick, but the 1D announcement came at 9. If 1D fans were just waiting for the announcement, they would of tuned out then, but the movie’s audience kept growing and growing, way after one direction. And no, you can’t judge a show by its pilot, cause then, nobody would be watching Sam and cat after that terrible pilot

  • Nathan

    “You can’t judge a show only by the pilot!” -#bravod

    Are you serious? How do you think the show made it on Disney Channel? They test screen it in front of hundreds of children, and the children base their judgement on the pilot. That’s how most, if not all children tv shows make it on air. Kids are the one who decide if the show is good or not based on the pilot.

  • #bravod

    Judging a show by its pilot is like judging a book by its cover. You may not like it at first, but you have to give it another chance.

  • Nathan

    “Nobody would be watching Sam and Cat after that terrible pilot.”

    That’s why I said Liv & Maddie had a BETTER PILOT than Sam & Cat..

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