Disney Channel's 'Teen Beach Movie' Averages 8.4 Million Viewers; 'Liv & Maddie' Premieres to 5.8 Million

Categories: Network TV Press Releases

Written By

July 20th, 2013


via press release:



4.6 MILLION KIDS 2-11 and 1.6 MILLION ADULTS 18-49

"Liv & Maddie" Premieres to 5.8 Million Total Viewers and 3.2 Million Kids 2-11; Becomes Network’s #2 Series Debut on Record in Kids 6-11


Disney Channel Owns Cable TV’s Top 2 Telecasts Year to Date Across Kids 2-11, Kids 6-11 and Tweens 9-14


The premiere of Disney Channel's "Teen Beach Movie" on Friday, July 19 (8:00 p.m.) created the perfect ratings wave, amassing 8.4 million Total Viewers, ranking as Friday’s #1 TV telecast and the #1 TV movie of 2013 to date.  A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, standing as the #1 telecast in the time period across broadcast and cable networks.  The song, sand and surf fest, set inside a retro beach party movie, is part of the Disney Channel Original Movie franchise.

The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.

Among major youth demos,  “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”

“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14.  It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).

“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.

The movie led into the strong preview  of the  sitcom "Liv & Maddie" (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).

The “Teen Beach Movie” soundtrack is currently the #1 soundtrack across the U.S., and #4 on iTunes.

The movie stars Ross Lynch (Disney Channel's "Austin & Ally") as Brady, Maia Mitchell (ABC Family's "The Fosters") as McKenzie, Grace Phipps (ABC Family's "The Nine Lives of Chloe King") as Lela, Garrett Clayton as Tanner, John DeLuca as Butchy, Chrissie Fit (ABC's "General Hospital") as Cheechee, Jordan Fisher as Seacat, Mollee Gray (Disney Channel's "High School Musical") as Giggles, Kent Boyd as Rascal, William T. Loftis as Lugnut, Jessica Lee Keller as Struts, Kevin Chamberlin (Disney Channel's "Jessie") as Dr. Fusion and Steve Valentine (Disney Channel's "Wizards of Waverly Place: The Movie") as Les Camembert.  Suzanne Cryer is Aunt Antoinette and Barry Bostwick makes a special appearance as Big Poppa.

Directed by Jeffrey Hornaday (Disney Channel's "Geek Charming," choreographer of the films "A Chorus Line," "Flashdance") and choreographed by Hornaday and Christopher Scott ("Lemonade Mouth," "Step Up 4"), the movie's hair and make-up is by Loida Jeannot and Dominique Borrell, respectively and its wardrobe was designed by Ruth Carter ("Amistad," "Malcolm X").  The score is by David Lawrence ("High School Musical").  The production design is by Mark Hofeling ("High School Musical").

The story is by Vince Marcello (director, featurette version of the off-Broadway musical "Zombie Prom," and "An American Girl: McKenna Shoots for the Stars") & Mark Landry and the teleplay is by Marcello, Landry and Robert Horn (writer of "Sharpay's Fabulous Adventure," writer of Broadway's "13" and writer/producer of "Designing Women").  David Buelow ("Bring It On: Fight to the Finish") is the executive producer and Robert F. Phillips ("Teen Spirit," "Valkyrie") is the producer.  "Teen Beach Movie" is a production of Rainforest Productions, LLC.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, early U.S. ratings, 7/19/13. 2013 to date: 12/31/12 – 7/18/13, Live + Same Day. Digital: Omniture.


  • #bravod

    But how can you Sam and Cat is better than Liv and Maddie? You liked their pilot better (it’s only episode so far), yet you say Sam and Cat is better? That just sounds like your inner nickelodeon love speaking

  • Nathan

    First of all you need to get a few things straight. Stop categorizing me as some insane Nickelodeon lover, because I am not. That is what you are. “Go Disney!” Yeah, we’ve all seen those comments. Unlike you, I watch other things on television other than Nickelodeon. Also, sneak peeks of the next Liv & Maddie were leaked on a Disney blog. The clips that I have seen have not amused me, so that’s why I commented, and stated that Sam & Cat is a better show. Once someone says something negative about Disney, your automatic instinct is to prove them wrong, or start a fight with them, and it’s not only you. We’re talking about kids networks for gods sake. We’re all going to have to grow up and move away from the kiddie channels (unless you’re the commenter Nick who still obsesses over How to Rock.) & Why can’t you respect the fact that I like Sam & Cat better? It’s my opinion, and you need to get over it. Go outside! Play some basketball! Hang with friends! Do something, other than trying to persuade me to like L&M, or prove me wrong. It’s not going to happen..

  • I luv nickelodeon

    You might have a different way of views for shows but for me and many a pilot is what makes a show good or bad. I end up seeing it as a “hmm I’ll still watch” or “yeah, no its not what i would watch”! It just depends. And @Nathan is right! shows end up becoming a full season / series based on results of the pilot. But yeah. Just don’t spend to much time on tv. I only watch the fosters, twisted, Sam and cat, haunted hathaways, and Sanjay and Craig. Only if they’re new episodes. And some repeats of spongebob. Lol.

  • Wes

    Wow… Why is everyone so mad that Disney earned phenomenal numbers? You all are HATERS.

  • Jared

    Huge numbers for both Teen Beach Movie and Liv & Maddie. Disney Channel sure knows there audience and how to promote shows.

  • Jared

    The Liv & Maddie pilot was hands down better than Sam & Cats. Really no comparison and I Love Ariana Grande but that show is pretty awful.

  • Stu

    Watched with my daughter who loved it of course. I’m not sure whether to be impressed or disturbed by the Disney machine that keeps relentlessly churning out all these cute, soft-shoeing, singing kids.

    But it is always fun to bet whether they turn out to be the next Ryan Gosling or the next Lindsay Lohan.

  • Mallory

    Sounds good, but I want “I’m in the Band” back. Why Disney got rid of their only good show, I’ll never know :'(

  • Crystal

    Debby, unless lola is a exec at Disney, the show was not her competition nor does she have any reason to be jealous (the fangirls and fanboys really should consider coming up with a better comeback, that immature and pathetic line is so overused that not many people over the age of 14 takes it seriously). Viewers/fans do not personally benefit from the success of a network’s shows/original movies.

    As you will find out continuously in life, people will have opinions you don’t agree with. They have the right to express them regardless of how you feel about it (and they don’t have to get over anything, if you don’t like what someone says about something you like you have the option to hit the back button and stick to fan boards).

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