via press release:
DIGITAL CARDS DEBUT AT COMIC-CON®
FANS “FLOCK TO UNLOCK” NEW SERIES OF DC COMICS
DIGITAL CHARACTER CARDS AT HIT SHOW’S COMIC-CON 2013 SESSION
Miles Matheson Character Profile Is First to Be Revealed by
Show Creator/Executive Producer Eric Kripke
SAN DIEGO and BURBANK, Calif. (July 20, 2013) — Revolution’s resident anti-militia rebel Miles Matheson has been freed from digital lockdown in today’s packed Comic-Con panel session! Warner Bros. Worldwide TV Marketing, DC Entertainment and NBC have teamed up to create a series of seven original digital trading cards — one for each of ’s series regulars — that can be unlocked when fans tweet the #RevolutionCon hashtag. After more than 1,500 attendees at the Comic-Con panel tweeted while using the designated #RevolutionCon hashtag, the first card (for Miles Matheson) was revealed in the room by show creator/executive producer Eric Kripke. Subsequent cards will be revealed as fans continue hitting further social media thresholds.
- Created by a DC Comics artist in conjunction with producers, each profile card features an illustrated graphic of each of the seven series regulars — Miles Matheson (Billy Burke), Tom Neville (Giancarlo Esposito), Jason Neville (JD Pardo), Sebastian Monroe (David Lyons), Aaron Pittman (Zak Orth), Rachel Matheson (Elizabeth Mitchell) and Charlie Matheson (Tracy Spiridakos) — as well as a brief summary of the characters.
- In addition to the original illustration and overview of the characters’ journeys, each card contains a hidden letter which, when combined with the hidden letters on the other cards, reveals a written clue about the show’s second season. Fans must collect all seven to unlock the hidden message.
- The cards were unveiled to the To view the first card released, click here: http://bit.ly/122oRHG fandom at the show’s Comic-Con panel session on Saturday afternoon. Soon after introducing the “Flock to Unlock” initiative and a collective call to action, members of the audience began tweeting en masse to the #RevolutionCon hashtag, prompting the release of the first digital profile (Miles Matheson).
- Upon reaching announced Twitter thresholds for each subsequent character, the remaining cards will be released on Revolution’s Facebook, Twitter and Tumblr pages throughout the weekend and into next week, as fans continue tweeting. As each of the cards is unveiled, fans can find the hidden letters, leading to the season two message. After being unlocked, all of these digital profiles will live on an NBC.com microsite at www.nbc.com/revolution/cards, with links to the Revolution show homepage at www.nbc.com/revolution.
NBC’s #1 scripted television series returns for its second season on Sept. 25, airing on a new day and time: Wednesdays at 8/7c. Starring Billy Burke (Twilight movies), Tracy Spiridakos (), Giancarlo Esposito ( ), Zak Orth (Melinda and Melinda), David Lyons (ER), JD Pardo (The Twilight Saga: Breaking Dawn – Part 2) and Elizabeth Mitchell (Lost), Revolution was created by Eric Kripke ( ) and is executive produced by Kripke, J.J. Abrams (Lost, , ), Bryan Burk (Lost, , ), Rockne S. O’Bannon (Defiance, V) and Jon Favreau (Iron Man movies).
From Bonanza Productions Inc. in association with Bad Robot Productions, Kripke Enterprises and Warner Bros. Television, Revolution is an epic adventure that follows a family’s struggle to reunite in a post-apocalyptic American landscape where every piece of technology had mysteriously blacked out worldwide. Setting in motion a swashbuckling journey that led to the reason the lights went out, the season one finale found the show’s heroes at the Tower and the switch to turn the lights back on — but the mystery of the blackout is just the beginning.
Become a fan of the show on Facebook at www.facebook.com/Revolution and follow the show on Twitter at @NBCRevolution. For additional information about Warner Bros. Television activities at Comic-Con, please follow us on Twitter @TheWBdotcom (hashtag #WBSDCC) and visit www.thewb.com/comiccon.